Hi. For 16+ years I worked as a Cultural & Consumer Insight specialist, got a crash course in business as a Director & Shareholder of the company I grew up in, and worked with over 200 global global brands get strategic at the intersect of people and culture. In 2023 I chose independence to explore mushroom & psychedelics culture. Currently: Global Consumer Insight lead for two great brands at Pernod Ricard, Malibu and Kahlúa, while setting up a radical foresight x mushroom culture x ethical business on the weekends.I believe that: Great strategy can come from holistic research: consumer insights that don’t neglect the big picture, and cultural insights that are strategically applicable. I think we can all do better at creating solutions that honour diverse perspectives, are socially and ecologically sustainable and culturally appropriate.I care about: Learning from mushrooms | Brands demonstrating consciousness to people and planet | Diverse representation in consumer insights | Wellbeing in the workplaceSpare time: Mycology, AI tinkering, gaming, camping, hiking, conservation, right to roam, cycling, adventure motorbiking, African wilderness and conservation