Working with fellow senior PR colleagues to help introduce innovative startups in emerging tech to market. Current and past clients include Varjo, Scope AR, Lenovo's Workstation Group and more.

-Media and Analyst Relations-Development of strategic PR plans to secure coverage around product launches and thought leadership -Spokesperson training and Executive Communications-Content Development - messaging and talking points, FAQs, news releases and more. Also regularly act as a consultant on contributed articles and blogs to ensure ideal placement-Press and Analyst Events - plan and execute press conferences, industry panels and close door meetings-PR Agency Management

-Managed NI’s global AR program-Worked with global PR agencies on execution on major news announcements, events and evergreen opportunities-Built and led the media and analyst relations strategy for the 5G wireless technology campaign and Automotive campaign, resulting in thought leadership coverage and press relationships that up-leveled the reputation of NI in these industries significantly -Worked closely with key customers including Nokia, Samsung, Mazda and more to drive news announcements, develop case studies and participate in speaking opportunities -Consulted with owned and paid media teams to create integrated marketing plans for global campaigns, and advise senior leadership on PR strategy, direction and launch timelines-Led major press and analyst events

-Media and Analyst Relations-Led a variety of top tier product launches, which regularly resulted in cover articles and 100+ pieces of coverage in top global technology and trade outlets -Mentored junior team members through product launches, press events, and day-to-day media relations activities-Initiated and led the development of the company’s inaugural trends report, a thought leadership piece called “Trend Watch” that is now in its fifth year of production. -Rotation on the Advertising team for 18 months to ensure better alignment with public relations and other marketing efforts

-Media and Analyst relations-Worked with clients such as AMD, Vignette, LANDesk and Austin City Limits-Provided strategic counsel with pro-bono clients including Austin Music Foundation and United Way to coordinate local press conference, event planning and media relations.