Jess Krause Email & Phone Number

New York, New York, United States

New York, New York, United States

• Headed a large copy team in successfully building and launching a new brand in the heart failure space, including branding, unbranded, and branded work• Led a talented creative team through a second indication launch in the kidney transplant space as well as a label expansion launch in the stem cell transplant space, including new messaging and a new campaign • Mentored junior team members across the crafts, helping them identify and craft opportunities to carve their own paths to success• Participated in and led multiple concepting opportunities

New York, New York, United States

• Led copy development of creative campaigns, messaging, and strategic and brand planning efforts• Oversaw the team focusing on multiple myeloma for Amgen- Kyprolis, a proteasome inhibitor for relapsed or refractory multiple myeloma, for the HCP and patient audiences across both print and digital, US - Amgen multiple myeloma pipeline for global and US HCP audiences• Mentored junior team members across the agency, helping them create opportunities and define their own paths

Nyc

• Headed copy development of creative campaigns, messaging, and strategic and brand planning efforts• Led a team of writers focusing on multiple myeloma for Amgen- Kyprolis, a proteasome inhibitor for relapsed or refractory multiple myeloma, for the HCP and patient audiences across both print and digital, US and global- Amgen multiple myeloma pipeline for global and US HCP audiences• Led a dedicated team of writers on Otezla, an oral small molecule PDE4 inhibitor for active psoriatic arthritis, moderate to severe plaque psoriasis, and Behçet's Disease, for the HCP audience across both print and digital, US and global- Oversaw copy platform updates across indications- Led pre-launch initiatives and launch planning for Behçet's Disease indication • Actively mentored and helped develop junior members across the agency, both within and outside of the copy department

New York

• Led copy efforts through creative campaign development, messaging exploration, andstrategic and brand planning efforts• Oversaw copy on Tecentriq, a cancer immunotherapy, for multiple indications as well as anticipated upcoming launches for the HCP audience across both print and digital- Worked to update the branded campaign for upcoming combination launches- Performed additional work on pipelines molecules, including strategy and messaging• Oversaw copy on Esbriet, an antifibrotic for idiopathic pulmonary fibrosis, for the HCP audience across both print and digital - Member of the pitch team that won the business- Worked to realign the brand vision, messaging, and creative execution across platforms• Oversaw copy for Austedo, a vesicular monoamine transporter 2 for tardive dyskinesia and chorea associated with Huntington’s disease, for the HCP audience across both print and digital- Planned for and executed both branded and unbranded market building materials• Oversaw copy for the Genentech Respiratory Portfolio, the respiratory franchise at Genentech- Worked on strategy, development, and launch of the initiative- Developed creative campaign and messaging for launch• Oversaw all copy on Halaven, a chemotherapy for breast cancer, for the HCP and patient audiences across both print and digital- Helped realign the strategic vision and creative campaign for the brand• Helped build a strong copy team across multiple brands• Actively mentored and helped develop junior members across the agency, both within and outside of the copy department• Participate in pro-bono work for Family Reach• Participated in numerous new business pitches

Greater New York City Area

• Principle writer on Halaven, a chemotherapy for breast cancer, for both US and Global HCP and patient audiences- Helped realign the strategic vision for the brand- Mentored and help develop direct reports• Lead writer on Avastin (oncology) metastatic colorectal cancer (MCRC)- Led the copy team on the latest Avastin launch in first- through second-line MCRC, including strategic direction, message development, and creative execution- Created print and interactive (web, convention, iPad, etc.) materials, ensuring consistency across platforms and indications- Created materials for and attended US and global market research- Supervised and mentored a junior writer- Assisted with yearly strategic and tactical planning, resulting in additional print and interactive projects• Participated in numerous new business pitches

Nyc

• Lead writer on Avastin (oncology) metastatic colorectal cancer (MCRC), and previously principle writer on non-small cell lung cancer and MOA (both US and global) as well as renal cell carcinoma and disease education (US)- Led the copy team on the latest Avastin launch in first- through second-line MCRC, including strategic direction, message development, and creative execution- Rethought and redesigned the Avastin MOA story for both US and global HCP audiences with both print and interactive executions- Helped create and execute US glass organs campaign for HCP audiences- Helped design and execute the first iPad iDetail for Avastin, including subsequent data visualization and interactivity updates- Created print and interactive (web, convention, iPad, etc.) materials, ensuring consistency across platforms and indications- Created materials for and attended US and global market research, resulting in a new story for non-small cell lung cancer in both marketplaces - Supervised and mentored a junior writer- Participated in brand planning and digital capabilities showcases, resulting in additional business across the brand- Assisted with yearly strategic and tactical planning, resulting in additional print and interactive projects- Executed successful internal excitement campaigns, earning internal client awards• Participated in numerous new business pitches

• Senior writer on Avastin (oncology: non-small cell lung cancer, renal cell carcinoma)- Created HCP pieces as well as interactive convention materials- Assisted with yearly strategic and tactical planning, resulting in additional projects- Helped create and execute new campaign for HCP audiences• Participated in numerous new business pitches

• Principal writer on Betaseron (multiple sclerosis) - Helped create and execute Achievable campaign for DTP and HCP audiences - Created DTP, HCP, and CRM pieces as well as interactive Rep training materials, resulting in increased new Rx share - Prepared and presented to client annual strategic and tactical brand planning, which won us additional projects • Principal writer on Wyeth Nutrition’s infant formula line - Helped create and execute global campaign for DTP and HCP audiences - Revamped and redefined Wyeth Biofactors System to ensure consistent global use • Participated in numerous new business pitches • Designed and implemented a Summer Intern Program, which resulted in 2 permanent junior copywriter hires in 2008 and 1 permanent account coordinator hire in 2009

• Worked closely with Senior Copywriter on day-to-day copy management for numerous brands including TransitChek, Carey, OnForce, and Mimeo.com• Wrote business-to-business copy for radio, product/program sell sheets, online landing pages, E-mail blasts, direct mailers, and other DTC pieces