Jessica Lawless Email and Phone Number
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Jessica Lawless is a Award-winning Brand and Marketing Strategist at Northern Arizona University. She possess expertise in editing, blogging, writing, social media, copy editing and 29 more skills. Colleagues describe her as "Smart, strategic, and so wonderful to work with! A great addition to any organization looking for a highly effective marketing professional who knows how to engage key constituents, build consensus and get things done.", "During the many years I worked with Jessica in University Marketing, she consistently demonstrated her deep understanding of the written word. Over the years it was clear that Jessica valued style and storytelling while ensuring her content was grounded in data. I often learned something new from what she created, and just as often grinned at her musing wit. Her general awesomeness was a real asset when things got rough - she was driven in equal measure by both quality and efficiency and thrived under adversity. I would highly recommend Jessica for any role that requires an intelligent, critical thinker and talented writer.", and "Jessica is an amazing coworker, and a perfect complement to any team. She brings a research-driven approach to the work environment, and she is a dedicated marketer who is simultaneously flexible and bold as a writer. A strategist and true content geek at heart, Jess is a great colleague to have."
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Northern Arizona UniversityUnited States
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Assistant Director, Brand Research And EducationNorthern Arizona University Feb 2019 - PresentFlagstaff, Arizona, Us• Created a new approach for market research within the unit by leading focus groups with the university’s internal subject matter experts. Developed insights deck that synthesized institutional data and multiple research projects and presented to leadership. Deepened stakeholder and vendor understanding of our target audience—prospective non-traditional/adult learner students—to inform the creation of a targeted campaign to drive enrollment growth in this population.• Leveraging my deep knowledge of the university's brand, market research, and executive guidance, I led the development of an award-winning brand campaign that speaks to the university’s historic strengths and unique value proposition.• As part of the university’s shift to a digital strategy focused on organic, rather than paid, lead generation, I led the creation/optimization of content for approximately 800 web pages in FY 2021. This included 599 academic program descriptions as well as a substantial amount of supplemental content. Since their launch, these pages have driven a 50% increase in Request for Information form submissions, moving prospective students through the marketing funnel and creating revenue through enrollment.
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Director Of Marketing & Brand ExperienceExecs In The Know Jan 2018 - Feb 2019Phoenix, Arizona, Us• I managed e-mail marketing for the organization, using audience segmentation, past campaign performance, and best practices to craft content with calls to action that drove results. • I served as moderator for EITK's online community platform, seeding discussions with a mix of timely and evergreen topics.•I directed the company's social media and blog strategy. I generated and curated engaging content that advanced the social media strategy. I also created blog posts to influence and inspire, bringing life to the company's credo of customer service excellence. -
Writer And EditorFreelance Jun 2017 - Dec 2017• I wrote web content, press releases, and other types of content for a variety of small and large businesses. I researched my clients' industries and target audiences to craft content that was highly focused, strategic, and polished.AB Staffing | NAU Center for International Education | Adaptive Workforce Solutions | Northern Arizona Healthcare Foundation | Arizona Health & Living magazine
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Marketing Content ManagerRegenuity Nov 2016 - Jun 2017Tempe, Arizona, Us• I directed the content marketing strategy—concepts, scheduling, writing, editing, and final proofing—for all web, blog, and social media content produced for the agency's clients. I also streamlined and improved team processes, including social media content curation and blog creation and scheduling.• I managed a team of freelance writers and social media experts who created content—weekly blogs and daily social media posts—for client digital marketing needs. Acting as editor, I ensured all copy reflected the client brand and voice, was accurate, and showed meticulous attention to detail. • I worked with the design and SEO managers to create websites focused on lead creation. With user experience principles and SEO best practices, we optimized client sites for both human users and search engines. -
Marketing Content CreatorNorthern Arizona University Apr 2014 - Nov 2016Flagstaff, Arizona, Us• In addition to writing copy for and overseeing the production of landing pages, I drove process improvement efforts by developing and implementing new standards for Google Analytics metrics, content creation procedures, and post-project measurement.• I managed a multi-month Facebook, Instagram, and Twitter advertising campaign focusedon prospective student recruitment. I drove the campaign's strategy, directing efforts to create a video, new landing page, and multiple versions of social media posts with variable copy and imagery. The first phase's success prompted stakeholders to double the budget and extend the campaign.• I headed content team efforts for a website redesign project, developing several plans that outlined both cost and risk. I created key content and edited the copy to ensure the web pages featured consistent messaging; I also drove the on-time, high-quality delivery of all scoped and unscoped content.
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Digital Marketing CoordinatorNorthern Arizona Healthcare Aug 2012 - Apr 2014Us• I created a content strategy—content creation guidelines, resource plans, and a sample editorial calendar—for an external website, five social media properties, and a robust employee intranet.• I led content efforts on a website content migration and redesign planning project. With a small team, I developed new information architecture, wireframes, and site design parameters for our web presence, which included 3,500 pages of content.• I managed the organization's social media presence, curating and creating content and presenting results and recommendations to senior leadership.• I managed a weekly employee newsletter featuring internal events, initiatives, and news, ensuring timely distribution by directing writing and editing efforts. -
Contributing WriterGo Gilbert! Magazine Feb 2010 - Nov 2013• I wrote an average of two features a month—a total of approximately 72—on a variety of Gilbert and Chandler-based topics, including education, author profiles, green living, and more. I was promoted from intern to contributing writer because of my exceptional performance.
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Contributing WriterWest Valley Health And Living Magazine Aug 2010 - Feb 2013• I generated and pitched story ideas and wrote a 500-word “Heart of the Community” feature every issue—approximately 30 in all—using research and interview skills while meeting strict deadline requirements. -
Content Creation Team LeadNorthern Arizona University Jul 2010 - Aug 2012Flagstaff, Arizona, Us• I managed web content projects, working with key stakeholders to produce optimized content for academic department and business unit subsites. My department launched more than 100 subsites in FY 2011 and 2012.• As content team lead, I led a team of four writers in crafting on-brand web content and meeting project milestones. My team created 2,637 web pages in FY 2012.
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InternNorthern Arizona University Jan 2012 - Apr 2012Flagstaff, Arizona, Us• I wrote features on undergraduate and graduate students and faculty performing research, elevating internal and external awareness of research activities at the university.
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InternCoconino County Finance Sep 2011 - Dec 2011Phoenix, Az, Us• I wrote and edited FEMA grant proposals for a team that submitted more than $2.4 million in grant funding applications. -
Senior ReporterThe Lumberjack Newspaper Aug 2005 - Dec 2006• I generated story ideas, interviewed sources, and created a 500-word story every week for this student publication. I was promoted to the Life section senior reporter position after one year as a junior reporter.
Jessica Lawless Skills
Jessica Lawless Education Details
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Northern Arizona UniversityEnglish (Professional Writing Emphasis) -
Northern Arizona UniversityEnglish
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Northern Arizona UniversityPsychology
Frequently Asked Questions about Jessica Lawless
What company does Jessica Lawless work for?
Jessica Lawless works for Northern Arizona University
What is Jessica Lawless's role at the current company?
Jessica Lawless's current role is Award-winning Brand and Marketing Strategist.
What is Jessica Lawless's email address?
Jessica Lawless's email address is la****@****ail.com
What is Jessica Lawless's direct phone number?
Jessica Lawless's direct phone number is +192837*****
What schools did Jessica Lawless attend?
Jessica Lawless attended Northern Arizona University, Northern Arizona University, Northern Arizona University.
What skills is Jessica Lawless known for?
Jessica Lawless has skills like Editing, Blogging, Writing, Social Media, Copy Editing, Content Strategy, Web Content, Facebook, Writing For The Web, Creative Writing, Journalism, Technical Writing.
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