Key Client: Forbes Australia (exclusively engaged June 2022-October 2023)Independent and experienced marketing expert specialising in Audience Strategy, Media Communication Planning, Campaign Management, Digital, Events and Distribution. Over this time, I contracted exclusively with Forbes Australia, focusing on the successful launch of their diverse digital, print, and event offerings in the Australian market. Here's a snapshot of my contributions:• Strategy: Developed a launch marketing strategy, balancing brand positioning with ROI/ROAS performance objectives.• Campaign Management: Orchestrated integrated campaigns spanning paid, owned, and earned channels, achieving targets for awareness, engagement, membership acquisition, and event ticket sales.• Product Management: Strategised pricing packages and communication strategies for memberships, and negotiated print product distribution across various channels including newsagents, airports, hotels, e-commerce platforms, and corporate partners.• Event Strategy: Shaped the event and content strategy for Forbes Australia Summit and Forum events, contributing to topic selection and speaker recruitment, and responsible for the consequent marketing campaigns to deliver revenue objectives.• Creative Direction: Conceptualised and executed impactful brand and performance campaigns, effectively collaborating with designers and video content creators.• Agency Engagement: Efficiently selected and managed external agencies for media and publicity, ensuring seamless project execution.SELECT ACHIEVEMENTS• Conceptualised the theme and executed the campaign for Forbes Australia Women’s Summit, achieving a sold-out event with over 1600 attendees and surpassing revenue targets.• Mumbrella Publisher Awards 2023 as Event of the Year (HC)

Head of Media and Audience: •Developed the marketing + multi channel media strategy (including digital) to drive audience to all program, channel and platform brands (including 7plus) informing media, promotions and partnerships•Utilised various research studies, data, tools and systems to gain quality consumer insights informing creative campaigns to deliver objectives.•Led the in-house planning and buying team responsible for advertising and media promotions across paid, owned and partnered platforms as well as managed various external agency relationships.Head of Trade Marketing (additional to 'Head of Media' responsibilities from November 2020)•Created and implemented the trade marketing strategy to advance Seven’s commercial objectives, enhance corporate reputation and improve client engagement.•Responsibilities included: product branding, content and delivery for website, EDM's, paid media, social posts, partnerships, events (including annual 'Upfronts'), award entries and activations.•A leadership position, ensuring effective management of key senior stakeholder relationships, development of all team members and nurturing a strong repour with external media and marketing partners

Responsible for developing the consumer marketing strategy, creating and leading the in-house media and promotions team, media agencies and digital marketing function. •Strategy: Developed the marketing strategy to drive audience to all program, channel and platform brands (including 7plus) informing creative, media, promotions and partnerships•Media and Promotions: Led the media, promotions and partnerships function, managing the in-house media team (for all planning and buying activities including influencer and social) and agency relationships.•Digital Marketing: Developed audience acquisition, engagement and retention strategies utilising Seven West Media audience data, and managed campaign activity across paid and owned digital platforms.

Led the media operations across the Network Marketing team for Seven by developing the consumer media strategy and plans and managing all media agencies for implementation. Responsible for all Sydney local marketing activities; and driving the agenda for both interstate marketing teams and B2B Trade marketing.• Strategy: Developed and led the marketing audience and media strategy for all Seven Network programs, channels and platforms to meet the audience KPI’s set by the business.• Media and Promotions: Optimise and lead the media, promotions and partnerships function, managing the in-house media team and agency relationships.

Client: SC Johnson3 month contract position during my move from Melbourne to Sydney

Agency strategic and planning team lead role on Roadshow Entertainment films. Responsible for developing the marketing communications strategy, planning and media implementation for all Roadshow distributed cinema titles (including Warner Bros, Lionsgate, Sony + more) in the Australian market, ensuring brand awareness, consideration and box office objectives were met.SELECT ACHIEVEMENTSDeveloped and led the media strategy and campaign for Australian Film ‘Paper Planes’ in 2015. A creative campaign that resulted in over 2x the planned pre-launch awareness metrics and box office objectives: • Winner of 'Best Strategic Launch' and 'Best Integrated Media Campaign' at the MFA Awards (2015)• Best Launch Campaign (Bronze) at the Global Festival of Media Awards (Rome, 2015)• Winner of a global OMD planning award (Light Award, 2015).

Client: Moose Toys6 month contract as I returned to Australia and moved to Melbourne after international travel

CLIENTS:Foxtel (Acquisitions and Channels): Australia’s national subscription TV network consisting of over 80 channels in the general entertainment, sport, movie, drama, lifestyle, documentary, adventure, kids & music genres.Nestlé: Foods Division - Maggi, Baking and Cereal Partners WorldwideCompare the Market: Australian launch of UK’s largest online insurance comparative website.SELECT ACHIEVEMENTSConceptualised and implemented a creative media first Out Of Home concept for the launch of Rove LA on Fox8 in 2012, winning a Gold Promax ANZ Award for 'Best Out of Home Ad'.

CLIENT: Foxtel Channels.Responsible for the client service, media strategy development, implementation planning and overseeing investment for each of the individual channels on the Foxtel network. Channels include: FoxSports, FOX8, Arena (Bravo), Soho (HBO), Showcase, Lifestyle Network (Home, Food, You), TV1, FX, History, Comedy, National Geographic, Fox Box Office, Main Event, Nickelodeon. Global client BBC Worldwide also fell into this portfolio (UKTV, BBC World News, BBC Knowledge, BBC Earth).SELECT ACHIEVEMENTSDeveloped and implemented the media campaign strategy for launch of The Contender and Australia's Next Top Model S6 on Fox 8, which contributed to winning Gold and Silver respectively at the 2010 Promax ANZ Awards for 'Best Integrated Marketing Campaign'.

CLIENTS: Volkswagen Automotive Group (Volkswagen, Skoda and Bentley), ACP Magazines, Sarah Lee, Hyundai, Aussie Home LoansResponsible for the implementation planning and media investment as well as the day to day client point of contact. Commenced career as a Media Trader within the investment team before being promoted into a dual Planner/Buyer role, followed by Account Management, with 2 direct reports.