Jess Levanchy Email & Phone Number

• Responsible for testing and scaling new marketing channels, including TikTok, Audio (Podcast, Radio), Mobile App, Programmatic, Pinterest, Snap & more

Greater Boston Area

• Founding member of a 3-person team dedicated to making the real estate process easier for consumers• Responsible for strategic marketing planning, budgeting, and forecasting• Increased inbound leads by over 400% and decreased cost per lead by 80% in the first 5 months• Managed and optimized paid digital channels including Paid Social, Paid Search, Display, and Native • Crafted and optimized lead nurture emails and workflows• Produced and maintained all website and blog content, including creating and implementing website and landing page tests • Managed all lead and sales activity, including implementing processes, writing scripts for email and calls, and managing a team of 1 sales specialist

Greater Boston Area

• Responsible for customer acquisition managing an 8+ million-dollar yearly budget• Responsible for forecasting and planning campaigns across Paid Social, Display, and CTV• Responsible for daily management and optimization of acquisition channels• Launched Lovepop’s Refer a Friend program• Responsible for diversifying Lovepop’s acquisition channel strategy both on and offline• Launched Lovepop’s first CTV, Snapchat, Pandora, and Spotify campaigns• Managed a creative agency and programmatic media buying agency

Boston

Member of Pixartprinting's management team responsible for driving new customer acquisition across various marketing channels.• Defined and implemented Pixartprinting's marketing strategy and roadmap• Created yearly and monthly strategy, marketing plan, and projections• Reduced CAC by 40% by utilizing customer research and improved targeting across Paid Search• Managed over $1M in marketing budget • Managed all Paid Social (Facebook, Instagram, and Twitter), SEO Strategy, Partner Program• Managed a Public Relations agency, freelance copywriter• Promoted to Director of Marketing in January 2018

Boston

• Managed all paid search campaigns utilizing Google AdWords and Microsoft Bing Ads• Managed SEO strategy and implement tactics for continuous web optimization• Managed native advertising campaigns to promote content and increase website visits • Managed inbound leads utilizing HubSpot• Created content including blogs and case studies • Managed lead nurture campaigns utilizing HubSpot and MailChimp• Created reporting dashboards utilizing Google Analytics, HubSpot, and Copatient’s platform data• Managed WordPress website including content changes and A/B testing

Greater Boston Area

• Created content for blogs, newsletters, research reports and sales/marketing materials• Managed social media including Facebook, Twitter, Slideshare, LinkedIn, Pinterest• Managed all HubSpot and Salesforce activity• Created HTML email templates • Created Marketing and PR strategy for US• Conducted competitive analysis • Provided leads to US and international sales teams• Researched and evaluated relevant trade shows to attend and/or exhibit

• Developed partner and customer relationships• Identified, evaluated, and closed sales opportunities• Discovered new sales opportunities for small and medium businesses• Addressed customer needs to find correct and relevant solutions

Bachelor Of Science, Business Administration; Marketing

Study Abroad Program