Jessica Reed Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

Austin, Tx, Us

Develop and implement comprehensive internal communications and engagement strategy for Texas Development community of 450+ fundraising professionals across campus. Support the Vice President for Development by leading executive communications and presentation materials and by planning and executing all-staff meetings, leadership meetings, and internal events. ▷ Won 2022 Go BIGGER Award for outstanding performance — nominated by peers and selected by leadership.▷ Successfully built and launched employee intranet including ongoing creation of informative and compelling content that advances goals and improves engagement. ▷ Execute monthly internal newsletters by communicating with stakeholders, story planning, and managing writing, editing and approval processes.▷ Collaborate with Talent Development to develop internal and external marketing materials that align with recruitment and retention goals. ▷ Led the redevelopment of external careers webpages to attract a larger candidate pool.

Austin, Tx, Us

Recruited to lead Austin City Limits Volunteer Program, which includes onboarding, scheduling, training, motivating, and managing a team of 100+ to support 18-20 tapings per year and high-profile events including the annual Bloody Mary Morning SXSW Party and Hall of Fame Inductions & Celebration.▷ Implement standard operating procedures establishing program structure and accountability.▷ Streamline recruitment processes and develop training resources to facilitate volunteer onboarding.▷ Design and coordinate giveaways and appreciation events boosting morale and productivity.

Austin, Tx, Us

Supervise 15 volunteers during events across five venues at the University of Texas, ranging from Dept. of Theatre & Dance productions to Broadway in Austin (up to 2.9K attendees). Resolve seating issues and enforce house rules, service expectations, and emergency procedures to ensure a safe and positive patron experience at each performance.▷ Manage ingress/egress processes to align with campus-wide security measures.▷ Increase profitability by selling and settling merchandise for touring productions.▷ Coordinate VIP receptions and pre/post performance activations to optimize the talent experience.

Austin, Tx, Us

Promoted to lead strategic direction for social media, internal communications, and events for a global media solutions company. Planned and executed digital marketing and social media campaigns, analyzed performance, and implemented data-driven improvements drawing on market trends, customer insights, and A/B testing. Developed content calendar and led a cross-functional team in generating posts for corporate blog.▷ Selected to steer global rebranding initiatives following company merger and served as the external brand voice across all social platforms totaling 40K followers.▷ Drove YOY growth and engagement boosting brand awareness through creative social media content.▷ Improved client communication and lead nurturing via targeted email marketing campaigns.▷ Streamlined internal processes by project managing consolidated SharePoint intranet site from inception through deployment to 2K global employees, overseeing design, data migration, governance and serving as subject matter expert for user maintenance, training, and troubleshooting.▷ Managed employee rewards program including contract negotiations, budget management, partnership development, and strategic planning.▷ Strengthened community impact by producing local concert series (16 events) handling logistics including venue, talent, partners, sponsorships, video production, marketing collateral, artist interviews, and blog recaps.▷ Coordinated and successfully executed South by Southwest (SXSW) party promoted via ads in official program guides and on digital channels resulting in more than 2K RSVPS and an estimated 1.5K in attendance.

Established digital media strategy and social media policy for multi-sensory brand experience company. Managed design and content relaunch, crafted weekly features, and built team of contributors for corporate blog. Produced variety of internal and external music events. ▷ Developed company’s social media voice on all properties and increased followers by 50%.▷ Educated and trained Marketing and Sales departments on social media tools, strategies, and best practices.▷ Booked in-office music performances and arranged on/off-site artist interviews.▷ Created DMX Live Series at the Mean Eyed Cat managing talent acquisition, production staffing, media capture, and marketing materials.▷ Managed sponsorship of Paste Magazine's SXSW party, coordinating on-site artist interviews and promotional materials.

Us

Planned and implemented innovative marketing initiatives including social media campaigns, influencer giveaways, and special events for priority artists. Cultivated and leveraged relationships with key tastemakers to ignite and further word-of-mouth exposure. Developed bi-weekly reports and provided valuable feedback to internal stakeholders.▷ Built the first regional email list, blog, and social media accounts which were adopted nationally as the standard for the College Marketing Program.▷ Impacted sales by exposing artists locally via creative activations with college campuses, retailers, and venues. ▷ Earned recognition from the company president and executives and won the Warner Brothers Records national incentive campaign for creating impactful promotional initiatives.

Austin, Tx, Us

Spearheaded digital marketing and conceptualized engaging campaigns for Grammy-nominated and up-and-coming artists on revenue-driving channels. Managed and produced content for the weekly newsletters (50K subscribers). Assisted with advancing national and international tours, including schedule management, travel arrangements, and coordinating ticket pre-sales.▷ Grew Facebook likes from 10K to 500K+ and built a strong brand presence on all social platforms.▷ Amplified profitability for artists by launching a new system to catalog and sell live recordings.▷ Managed 150 volunteers during national tours increasing fan engagement and reducing costs.

Austin, Tx, Us

Austin, Texas, Us

Accomplished brief of identifying opportunities to infuse user-generated content into advertising by recommending online video advertising through interactive ads on Hulu.com as part of Digital Media Management Capstone Project.

Austin, Texas,, Us

Analyzed consumer behavior and competitive intelligence resulting in innovative revenue stream recommendations for ME Television as part of Digital Media Management Capstone Project.

Austin, Tx, Us

Created a project management plan for the expansion of Do512 business model into other cities (focusing on Dallas, TX) for MBA Project Management class.Launched inaugural customer satisfaction survey sent via Do512's weekly newsletter and social media resulting in additions and improvements to the site for MBA Market Research class.

Coordinated publicity and campaigns for various album releases and tour promotions. Developed strategic relationships and built/managed active street teams to optimize public relations messaging.▷ Designed and maintained websites and social media profiles for Grammy-nominated artists, emerging national bands, and local talent.

Researched and updated databases to create a central, organized system for extensive New York and national publicity contacts. Implemented media campaigns for world-renowned musicians, including initial contact and follow up.Interned during Belmont East program.

New York, Ny, Us

Managed intake and distributed media and press materials from major labels/management companies to appropriate reviewers. Researched, organized, and contributed information to articles for publication, including a byline in Billboard’s Radio Monitor on November 25, 2005.Interned during Belmont East program.

Ensured artist itinerary was up-to-date. Managed fan club/email lists to provide fans with recent developments and show details. Coordinated promotional material delivery to radio and press outlets.

Managed Jerry Jeff Walker's fan club, including maintenance of member records, information distribution, and merchandise organization. Assembled contracts and riders for regional and national shows.Interned as part of Bowie High School's Management Internship Program.

Master Of Business Administration - Mba, Digital Media Management

Bachelor Of Business Administration - Bba, Music Business | Marketing