- Understanding client/customer needs through tailored strategies- Supervising the performance marketing team to ensure alignment with client objectives and achieving their goals effectively- Coordinate with the Creative and Business Development teams for seamless campaign execution - Analyze and tweak campaigns across digital platforms to achieve better ROI- Generate actionable insights from campaign data and present findings to guide decision-making

- Creating tailored strategies for clients to help them grow their businesses.- Strategize and manage digital marketing campaigns across multiple channels for different B2B & B2C clients- Track & analyze each clients' campaigns performance & search for ways to improve the campaigns

- Planning, managing & optimizing media buys on different channels (Facebook & Google)- Overseeing design process of marketing collaterals, making sure they help to convey Mobiʼs marketing message- Generate ideas & create contents, such as e-books as part of lead generation & brand awareness strategy

As a Digital Marketer/Content Strategist, there are times when I need to wear many hats in the company. These are a few of my responsibilities at NEXT Academy:∙ Planning, execute and analyze paid advertising campaigns, such as Facebook Advertising & Google Ads to drive more quality leads and ensuring conversions.∙ Teaching and helping passionate individuals, including SME owners and managers from MNC across Malaysia to grow their skills or businesses with digital marketing.∙ Project managing the launch of a new course, this includes developing the syllabus, creating a strategy for paid advertising and content creation across social media channels. ∙ Strategize and develop effective content marketing to help NEXT Academy's marketing goals.∙ Handling all aspects of video production, from pre-production to post-production to create marketing's assets.

∙ Assisted director and producer in commercial shoots∙ Did Post-production editing, including motion graphic for their clients∙ Developed concepts and storyboards for their clients, such as Laneige and Airasia.