Jesslyn Koh Email & Phone Number

Singapore

Leading a team of two, assigning campaigns and ensuring efficient workload distribution to optimise execution. Guide and empower team members in cross-selling. Track performance metrics to ensure the team meets its goals, providing constant reviews and reports to support progress.

Singapore

Focused on outbound initiatives to identify and grow potential and current accounts, building long-term partnerships. Increased formats and platforms sold, expanding from just HCN to include SGAG. Identified cross-selling opportunities to help clients leverage both HCN and SGAG. Worked closely with the creative team to develop overarching ideas.

Managed inbound leads and engaged in outbound initiatives. Conducted sharing sessions with agencies and clients to share our company's offerings. I also oversaw end-to-end campaign strategies for brands, creating attractive packages tailored to client needs, including long-term and seasonal options, to increase spending.

Managed inbound leads, delivered tailored product recommendations and KOLs, and ensured smooth campaign execution on TikTok and Instagram. I oversaw TikTok ad boosting and analysed data to generate reports. Additionally, I handled content for client accounts and nurtured relationships to foster repeat engagement.

Assisted in space planning pitches for shopping malls during COVID lockdown, identifying ways to optimise space to maximise revenue. Developed strategies to attract crowds through strategic partnerships. Played a key role in the team that digitalised Shilin Night Market 2020, collaborating with partners to recreate the event experience virtually.

Singapore

Managed event conceptualisation, lead generation, and sponsor pitching while maintaining key partnerships for notable events such as ARTBOX Singapore and Malaysia, and Shilin Night Market Singapore.

Singapore

Developed and executed marketing campaigns, created and managed content, and maintained the marketing calendar. Crafted copy for monthly articles and targeted EDMs, conducted A/B testing to optimise open rates, and managed social media content across different funnel stages. Assisted in analysing customer behavior, supported design and marketing.

Grew Urbanista’s social media presence in Singapore by conceptualising and shooting product photos, engaging with KOLs, and developing campaigns to boost audience interaction. Designed marketing collaterals and assisted in revamping the website for improved content, usability, and responsiveness.

Brainstormed and developed content for MousetrapTV’s YouTube channel to increase subscribers and views. Managed venue sourcing, script planning, and coordinated production and editing teams for timely video uploads. Secured apparel sponsorships and handled logistics for video productions. Advised clients on suitable influencers, liaised between clients and.

Bachelor'S Degree, Of Business In Marketing

Diploma, Interactive Media Informatics

Education record