Jess Haney Smith Email and Phone Number
Chicago, IL, US
Jess Haney Smith's Location
Greater Chicago Area, United States, United States
Jess Haney Smith's Contact Details
Jess Haney Smith work email
- Valid
- Valid
Jess Haney Smith personal email
n/a
Jess Haney Smith phone numbers
About Jess Haney Smith
Skilled marketing leader with 15+ years of experience driving and measuring results on high impact projects, developing full funnel marketing strategies & programs, executing cross channel campaigns, overseeing high performing teams, and managing content.
Jess Haney Smith's Current Company Details
Jess Haney Smith Work Experience Details
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Program Management Lead, Youtube MarketingGoogle Operations CenterChicago, Il, Us
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Senior Manager Of Marketing ProgramsPerkspot Feb 2023 - PresentChicago, Illinois, UsOwn the strategy and KPIs for PerkSpot’s seasonal campaign program, lifecycle optimization campaigns, and giveaway program. Partner cross functionally with analytics, merchandising, product/tech, sales, and operations to execute strategic vision.Ideated new campaign concepts and messaging channels, increasing seasonal campaign CTR and revenue by 150%+ since assuming responsibility. Introduced multi-variant test process and led company-wide collaboration for PerkSpot’s largest email redesign test. Launched the revamped giveaway program leveraging new onsite CMS tool, coinciding with the highest converting day of the year in 2023. -
Marketing ConsultantHaney Smith Services Llc Jan 2022 - PresentOpened a business to offer consulting services for e-comm and digital marketing clients. Continued work for Overstock in a consulting capacity for a year after relocating in January 2022.
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Senior Manager Of MarketingOverstock.Com May 2020 - Feb 2023Midvale, Ut, UsDeveloped, drove, and measured success of the marketing program for Overstock’s expansion into Canada. Aligned with senior and executive level stakeholders across the company to support Canada’s marketing roadmap. Partnered with and directed various marketing teams to execute Canada’s marketing plan, including customer insights, SEO, paid search, paid and organic social, affiliates, email, brand advertising, design, content, and onsite promotions. Managed Canada’s ad spend budget and reported on key metrics including ROAS, CPC, revenue, visits, etc. -
Omni Channel Marketing ManagerOverstock.Com Jan 2019 - May 2020Midvale, Ut, UsLed new omnichannel team focused on strategizing and delivering cross channel and product marketing campaigns. Oversaw marketing programs for financial services (Store credit card, Paypal, Klarna), loyalty program (Club O / Welcome Rewards), and mobile app. Collaborated with cross functional groups including product, customer, category, and executives on high-profile campaigns such as the launch of Overstock’s premier Free Shipping on Everything benefit.
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Creative Project ManagerOverstock.Com May 2018 - Dec 2018Midvale, Ut, UsManaged and prioritized all projects and tasks for a team of 30 strategists, merchandisers, copywriters, visual designers, and FEDs. Kicked off projects with cross-departmental teams, set deadlines, tracked progress, and communicated project status to stakeholders. Owned delivery of core creative materials to marketing channels in order to facilitate consistency in promotional and brand campaigns. Served as point for all requests and co-dependencies from teams including photo studio, product/UX, operations, and marketing channels. Designed and launched new processes in Workfront aimed at increasing efficiency and trained team on the tool (processed ~50 requests/month).
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Marketing & Creative Project ManagerBarebones Living Jun 2017 - Apr 2018Salt Lake City, Ut, UsWorked with CEO and marketing leadership to turn marketing vision into a roadmap of quantifiable projects, milestones, and tasks. Managed and prioritized all projects for a team of graphic designers, copywriters, ecommerce specialists, and digital marketers. Led multiple projects at once with an agile project management approach, redefining project plans and sequencing as needed. Orchestrated marketing campaigns across email, organic and paid social, display, influencer, and web channels. Helped grow Dot Com sales by 250% YoY with organized execution and frequency of successful multi-channel digital campaigns. Launched the company’s blog Compass and served as copywriter, editor, and publisher of blog content. Created the company’s first content calendar to enhance strategy and campaign planning around our brand voice. -
Global Project Manager, Merchant EngagementGroupon May 2017 - Jun 2017Chicago, Il, UsDeveloped projects to support merchant and customer engagement strategy, focusing on data-driven objectives and data analysis. -
Global Training Manager, Strategic Project ImplementationsGroupon Nov 2016 - May 2017Chicago, Il, UsCreated comprehensive decision trees and training materials for transferring ownership of support operations. Executed on-the-ground training and ongoing quality assurance for 250 support agents in the US and India. Synthesized nuanced judgment calls, tools knowledge, and creative style into straightforward brand guide for global use. Reduced agent ticket submissions by 45%, leading to decrease in operational costs and improved customer experience.
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Site Edit ManagerGroupon May 2015 - Nov 2016Chicago, Il, UsCross-functional manager within a creative department tasked with meeting service-level agreements through queue management, leveraging stakeholder partnerships, and growing employee talent while reducing post-production customer and merchant issues through root cause analysis, process improvement, and content solutions. Managed productivity, quality, and behaviors for up to 16 direct reports using tools such as Zendesk, Salesforce, Jira, Tableau, and Jhana. Leveraged Zendesk reporting to analyze root cause of incoming edit requests and partnered with stakeholders to propose mutually beneficial content solutions, leading to reduction in customer contacts and edit requests. Triaged website bugs with engineering and managed merchant escalations in partnership with sales while providing the best possible internal support service and end-user experience. Fostered relationships with stakeholders in sales, buying, engineering, product, legal, customer service, and operations.
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Senior Site EditorGroupon Oct 2014 - May 2015Chicago, Il, UsTeam lead for site editors needing assistance with judgment calls, policy questions, and communication blockers. Supported management in auditing and identifying trends, developing projects, and tackling ticket-reduction initiatives. Developed two-week site editor training program and trained 12 new hires within 6 months. Collected, organized, and disseminated critical updates via weekly team newsletter and site bug report. Presented re-training material at monthly stage meetings to foster team calibration. Managed InSite blog and Account Management error feedback to promote ongoing training and transparency with the AM department.
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Site EditorGroupon Feb 2012 - Oct 2014Chicago, Il, UsFielded over 20,000 tickets during tenure and was consistently a top performer across team of 30. Executed on pre-launch, live, and post-launch campaign edit requests ranging from in-depth copy revisions and contract amendments to relevancy and engineering-related changes requiring HTML and CMS knowledge. Exercised judgment and found compromise to creatively balance legal policy, brand voice, merchant satisfaction, and customer needs. Diagnosed the root cause of each request and tracked errors to support optimization efforts. Collaborated with risk management on contract-changing decisions and announced changes to customers.
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Web Content SpecialistGroupon Jan 2011 - Feb 2012Chicago, Il, UsPioneered this new role preceding the editorial function and trained peers on best practices. Streamlined and vetted merchant, editorial, and sales information to prepare campaign for accurate content creation.
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Reporter/PhotographerIndiana University School Of Journalism Website Nov 2009 - Dec 2010Wrote and photographed up to four deadline stories per week relating to School of Journalism events, faculty, and students, some of which were published in the alumni magazine Newswire.
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Editorial/Multimedia InternEmmis Communications, Indianapolis Monthly Magazine May 2010 - Aug 2010Researched stories, conducted interviews, and wrote for a 45,000 circulation city publication. Fact checked dozens of stories to ensure accuracy. Learned the content management system, published stories online, shot video footage, edited video, and offered advice for the website improvement initiative.
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Web EditorHigh School Journalism Institute Jul 2009 - Mar 2010Developed, designed, managed, and edited the debut website for student work, www.hsji.org. Generated web content, photographed activities, and implemented story ideas. Held executive publishing responsibilities with student bloggers cross-country for the nation’s oldest high school journalism camp.
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Editorial InternMorris Visitor Publications May 2009 - Jul 2009New York, Ny, UsReported on culture, art, shopping, and food for leading tourism publications including Where London and London Planner. Exercised editorial freedom within assignments and contributed photographs and design elements. Fact checked listings. -
Features InternHerald-Times Newspaper May 2008 - Jul 2008Wrote 17 stories, many of which appeared on the front page of the section, and copy edited pages. Developed a broader understanding of the industry by attending weekly staff meetings aimed at solving business problems.
Jess Haney Smith Education Details
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Indiana University BloomingtonCommunication & Culture -
University Of UtahProfessional Development - Project Management
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St. Charles North High School
Frequently Asked Questions about Jess Haney Smith
What company does Jess Haney Smith work for?
Jess Haney Smith works for Google Operations Center
What is Jess Haney Smith's role at the current company?
Jess Haney Smith's current role is Program Management Lead, YouTube Marketing.
What is Jess Haney Smith's email address?
Jess Haney Smith's email address is jh****@****pon.com
What is Jess Haney Smith's direct phone number?
Jess Haney Smith's direct phone number is +131267*****
What schools did Jess Haney Smith attend?
Jess Haney Smith attended Indiana University Bloomington, University Of Utah, St. Charles North High School.
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