• Led product development in clinical skincare, OTC, and beauty devices (microneedling, phototherapy, hydration facial) from the research stage to the launch for a luxury cosmetic brand. Responsibilities included: P&L, strategy, R&D, trend forecasting, competitive analysis, marketing, positioning, storytelling, global sourcing, product launches, communications, messaging, quality assurance, patents, intellectual property, clinical studies, pre-market testing, global ingredient and certification compliance, and supervised team.• Originated, developed, and launched the company’s most successful beauty device product, which received numerous industry awards. • Created bestselling products within the brand portfolio.• Managed innovative product development and pipeline strategy to support the brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, clean ingredients, transparency, claim substantiation, storytelling, and brand-building channels.• Developed product go-to-market plans and roadmaps working with cross functional teams that identified product type, uniqueness, differentiation, marketplace positioning, launch timing, and strategies on how to reach the target audience.• Served as the brand TV spokesperson and beauty expert selling products on TV shopping networks.

• Spearheaded and drove innovative and sustainable skincare and color cosmetic packaging sales for the East Coast territory managing key heritage and indie brand accounts.• Top regional salesperson two years in a row. • Built influential relationships with key prospects’ senior leaders that expanded the company’s market share, adding first-ever major brand accounts.

• TV spokesperson and beauty expert having made 300+ appearances using storytelling to sell top brands’ products in US, Canadian, European, and British markets generating thousands of new customers for the brand.• Served as the brand liaison opening new sales channels and business development opportunities.• Product Development and Marketing with a focus on skincare, makeup and beauty devices (phototherapy, hair removal, hair styling, anti-aging)

• Conceptualized, developed, and launched a successful eCommerce fashion website. • Sold company in 2012.