Jessica Black Email and Phone Number

Sr. Manager leads a group of Application Developers in the Information Systems department and acts as the face of this team to internal customers. I help set team expectations on deliverables, communicate with internal clients, and identify and solve any problems which may arise. The Sr. Manager is responsible for overseeing all strategic initiatives and for providing guidance on all project functions within the digital part of Loyalty program.- Collaborates with business owners on needs related to Information Systems and translates them into analytics/reporting requirements and improved data management and delivery, tracks budgets and timelines throughout process.- Leads cross-functional teams of developers and advocates on their behalf, removes roadblocks, and helps them navigate how to achieve quarterly goals while holding them accountable to project commitments and quality standards.- Serves as an expert in the Information Systems field and provides leadership and direction to team on industry best practices.- Establishes and manages relationships with internal stakeholders and senior leadership throughout the company to communicate and guarantee the delivery of a high quality product.- Discovers new opportunities to optimize the business through analytics and statistical modeling.- Establishes a balance between data needs and requirements for action so that the best product possible can be promised and effectively delivered to customers.- Works with the teams of developers to plan and execute projects in a timely manner while delivering upon the customer’s expectations.- Develops and refines metrics for project and individual performance; communicates said metrics to developers and motivates all team members towards buy-in and personal and group accountability on these goals.- Works with Director of Information Systems to assess current processes, systems, and tools to update and ensure the most efficient project lifecycle.

As a Senior Manager of Product Marketing and Promotions, it is my job to ensure any time we are marketing products or exploring new promotional partnerships for 9 Story brands we stay true to the brand ethos and messaging. I strategize the best ways to expand our reach to get in front of our core audience while managing and executing each marketing campaign and any opportunity to incorporate products into promotional events.KEY RESPONSIBILITIES:Create the product marketing strategy, and lead the product marketing approach for eachkey property. - Concept campaigns with licensees to deliver both on the property promise as well as the product promise - Concept and execute multi-licensee product marketing campaigns - Review advertising assets from licensees and agents, including print ads, TVCs, digital & social ads, and other relevant content - Fulfill licensee and agent marketing needs, including content & audio requests and social assets - Drive digital product marketing globally, in collaboration with Digital, Social, and Production teams, and 3rd party agencies - Manage product promotional strategy and execution; collaborate with the PR team on consumer and trade-focused product feature opportunities; work with the Franchise team on product integration into priority promotional initiatives - Oversee Content DaysBuild a right-sized promotional portfolio by property - Lead all promotional partnerships from inception to execution - Set the strategy - Choose the right mix and timing of partnerships - Collaborate with internal stakeholders and our partnerships consultant

• Assisted in the continual evolution of partnership experience and be the connective tissues between key cross-functional teams to identify campaign and marketing opportunities that will bolster brand love, engagement, retention, and monetization• Developed and execute marketing plans for retail initiatives that target experiences and offers that are based on consumer behavior and brand hooks by retail asset management, deliveries, and talent-based initiatives• Partnered with Digital Team and agency partners to drive partner/retail objectives and initiatives• Tracked licensee plans, deliver briefs, strategy alignment, and project management• Managed relationships with outside partners including agencies, production companies, and more• Developed reporting cadence across teams to capture and track all relevant information about our brands to share insights for strategy development for Brand Director and Sr. Brand Director• Led brand-led and co-marketing partnerships to ensure campaigns deliver on our brand promise and adhere to our brand guidelines• Developed and delivered a postmortem on each campaign/partnership with key recommendations and findings• Built out goals and measurement plans for various campaigns

My role at Cartoon Network is to support our sales team and communicate with our creative team to develop and coordinate digital marketing campaigns for our sponsor clients.- Asset aggregation and organization- Lead in brainstorming ideas that align with the company and sponsor's vision to identify mutually beneficial marketing opportunities- Manage campaigns from proposal through launch with creative, sales, legal, programming, social, and digital teams- Provide timely and accurate information to sales contact and creative producer to stay aligned with client expectations and timelines- Create new campaign ideas, presentations, and one-sheets on upcoming monetization opportunities to support our business development team based on data from prior sponsorship executions and network insights- Research evolving trends within the market and any leads which should be developed to share with our teams

As the first full-time marketing hire, I had the chance and challenge of starting from scratch, including overseeing a complete redesign of their website.- Worked closely with CEO and sales team to create compelling content for entire website, sales collateral, presentations, blog posts, social media, and newsletters- Provided strategy for yearly marketing budget- Responsible for set up of Hubspot as their marketing platform, including the set up of newsletters, email workflows, smart lists, CTAs, and landing pages- Handled the reach out to publications and industry influencers for advertising and guest post opportunities

My time contracting with Ethereal Innovations has given me the chance to create content focused on the brand voice of clients.- Creating one pagers with and without technical descriptions- Managing the social posts for clients in Hootsuite and Buffer- Writing and designing reach out emails through MailChimp- Setting up Google Analytic reports to send clients weekly

I have had the opportunity to create content in many forms with Sideqik. It really helped me hone in on my writing style and beef up my knowledge of marketing. You can see writing samples at : http://www.sideqik.com/author/jessicaBeyond creating content for Sideqik's blog with consideration to SEO I have also:- Created copy for email campaigns for both Sideqik and Clients- Created copy for landing pages- Teamed up with our in house graphic designer to provide social content to our clients- Created documentation for application support - Wrote 2 eBooks (Your Guide to Digital Trends that will drive eCommerce in 2015 and Building a Brand Ambassador Program from Scratch)- Assisted in product feedback, testing, and support

Review project requirements and use cases.Comprehend requirements to define, create, and provide documentation to the client for verification. Provide technical and functional solutions through written and verbal communication. Define, document, and review project design mapping of client requirements to the technical solution. Write quality assurance documents including test plans, procedures, and test reports.Learn and configure Oracle Utilities software to provide better solutions for our clients.

Responsible for getting in contact and working with employees around the world to test and confirm proper functionality of equipment in the new Global SAP environment.Assisted in preparing a standardized and condensed checklist for Human Resources in an effort to ease transition into the improved SAP deployment.Created a unified SharePoint site for divisions in the post deployment phase of the latest SAP environment.Assisted in data cleansing and validation to prepare multiple divisions in converting to the new standardized environment.Extracted large amounts of data from SAP to MS Excel with the intent to analyze and organize.

Open and Accounted for all the registers that held hundreds of dollars daily. Assisted in helping research, find, and select the proper item to accommodate the customer's wants and needs.Managed and delegated tasks for up to four associates.

Supply any possible information a customer may need including return policies, shipping dates, and in stock items at other locations.Daily inventory of games and consoles.Receiving and stocking boxes of merchandise twice a week.Set-up product displays.Helped the store reach the “Gold Medal” status by meeting all our sales goals and consistently having high scores on our customer surveys in 2007.