Reporting into the Divisional CEO, responsible for profitable trading of 12 websites across 8 brands & 2 countries.

Skechers, Vans, Dr Martens, Timberland, Stance, PIVOT, The Trybe, Merrell, Sperry & CAT

Contribute to the company's success through coordinating the development and application of Samsonite Australia and associated brands E-Commerce sites. Develop pathways and execute creative E-Commerce and retail marketing strategies to increase conversion and drive sales.RICH CONTENT DEVELOPMENT & ONLINE MERCHANDISING – Develop and implement meaningful content for all sites, including digital merchandising and marketing strategies.DIGITAL ADVERTISING – Work with agencies to execute customer acquisition and retention marketing campaigns through SEO, Social Media, CRM, online advertising and affiliate programs.PROMOTIONS – Investigate, evaluate and assess new ways of generating additional traffic and conversions, applying these customer learnings to create and implement online promotions to drive sales.DESIGN – Oversee design of online creative, managing the end-to-end coordination and implementation of all related online content, including images, creative assets, templates and copy. EDM – Develop and implement a targeted EDM strategy to create a 1:1 customer experience. Delivering promotions to segmented audiences, driving website traffic and conversions. UX – Actively apply customer insights and business performance data to refine and improve the customer journey. REPORTING & ANALYTICS – Using web analytics platforms to track key metrics and ROI. Analyse the performance of online marketing campaigns and promotions and produce reports and present to senior management. RETAIL MARKETING – Create omni-channel retail campaigns. Coordinate the design and production of all retail point of sale collateral & assist in the design and execution of new store builds and retail fit-outs.

Provide commercial graphics for marketing & corporate collateral.Assist in marketing initiatives & strategy development.MARKETING - Working with brand managers and sales personnel to develop and deliver effective point-of-sale material to retail stores. Coordinate and maintain existing point-of-sale material to align with current campaigns. GRAPHIC DESIGN - Develop print media and advertising from concept to print, with experience in print preparation and production. SOCIAL MEDIA - Working with PR agencies and brand managers, assisting with development and managing implementation of social media marketing strategies. DIGITAL DESIGN - Manage and maintain company websites, with accuracy & detail.PRODUCT DESIGN & DEVELOPMENT - Working to style guides, together with licensors and factories to develop well researched, on-trend and current designs, from concept through to production.