• Lead and manage a team of 4, overseeing all marketing activities and strategies• Develop and execute the annual marketing calendar, aligning campaigns with business goals• Supervise the creation and distribution of all marketing materials, including social media and email campaigns• Plan and execute major industry tradeshows such as NeoCon• Oversee the production of digitally rendered product images, augmented reality, assembly videos, instructions, and carton markings• Present marketing updates to ownership on a regular basis• Ensure brand consistency and compliance with established standards across all platforms• Collaborate with external agencies, suppliers, and customers (B2B)• Prepare and distribute all corporate communications and press releases• Lead a full company rebrand during a major merger

• Project managed and lead cross-functional teams, including Merchandising, Marketing, Production, Retail Operations and Ecommerce, to develop and deliver on category marketing strategies, programs and campaigns.• Developed the Computing category's marketing vision and goals, while balancing overall corporate goals and customer experience.• Key lead for developing category marketing strategies that leverage owned weekly advertising vehicles (i.e. flyer, newsletters, BestBuy.ca…), digital advertising, social media and in-store media.• Partnered with vendors to determine mutual goals and produce marketing strategies, campaigns and opportunities that efficiently and effectively deliver maximum ROI.Vendors included Apple, Google, HP, Microsoft, Asus, Intel, AMD, Samsung, Kobo, Seagate, Canon, Brother, Epson, Fuji, Linksys, Logitech, Lenovo, WD.

• Worked with hotels to establish MKTG plans specific to their property, ensuring maximum ROI• Proposed, developed and implemented strategies aligned to revenue generation objectives• Analyzed, measured, and reported on effectiveness of initiatives and lead generation campaigns• Designed promotional materials for hotels and F&B outlets• Managed digital content and SEO/SEM strategies for all SilverBirch corporate websites• Managed e-marketing campaigns• Managed corporate social media channels• Acted as a resource to hotels in all areas of traditional and digital marketing

• Collaborated and provided consultation to hotel Marketing teams to deliver strategic campaigns• Executed all National marketing initiatives including collateral creative and operational setup• Worked closely with web agencies to continually improve the corporate website• Oversaw Search campaigns and worked with web agencies to optimize• Oversaw the development and deployment of all Email campaigns and provided detailed reporting• Assisted in the launch of hotel openings • Implemented opt-in strategies to grow hotel databases within CASL compliance

• Acted as an Account Manager to hotel teams to provide marketing consultation and support• Produced all creative collateral such as print ads, web ads, flatsheets, brochures, logos, etc.• Developed Email campaigns from concept to completion (designed, built, tested, sent, analyzed)• Managed website design and content updates using Dreamweaver, HTML, and CMS• Crafted Social Media content strategies & prepared monthly Social Media audits• Managed and worked with vendors; constant liaising between agencies and hotels• Conducted web based reporting for consumer facing websites using iHotelier booking engine• Occasionally sourced and purchased online and print media spaces

• Conducted research to effectively implement Social Media into a political campaign• Constructed a Social Media content strategy and presented best practices to TEAM• Set up all candidates’ Facebook and Twitter accounts and provided ongoing support• Successfully managed TEAM’s Facebook and Twitter accounts throughout the campaign• Assisted in website updates ensuring maximum SEO and usability

• Maintained online presence through Social Media channels• Supplied Ecommerce team with content and creative direction for Email Marketing initiatives• Coordinated the creation, printing, and distribution of all in-store signage• Oversaw Grassroots opportunities for over 100 locations nationwide• Supported in-store promotions with the appropriate marketing collateral• Created all internal marketing communications sent out by the Operations team• Administered the annual and monthly Marketing & Web budget

• Strategically chose 200 eyeglasses frames to launch product review videos for• Wrote scripts for all videos and coordinated office participation when selecting actors• Filmed over 200 product and brand review videos to increase online conversion rates• Wrote & scheduled tweets to engage consumers and drive traffic to e-commerce sites• Assisted in creative copywriting for product review sections on clearlycontacts.ca

• Executed experiential marketing at various trade shows, retail events, and for street teams• Engaged customers while providing product knowledge and an enhanced brand experience• Implemented sales promotions in retail outlets with samples, coupons, & other sales tactics• Was responsible for transporting entire booths, products, and marketing signage to events• Employed social media initiatives to raise brand awareness and engage consumers• Provided daily analysis and reporting on each promotionRepresented the following brands: P&G, Johnson and Johnson,Rogers Wireless, Coca Cola, Trader, YPG, Samsung, and Astral Media.