Jess Alexander Email & Phone Number

Newcastle, New South Wales, Australia

My role involves crafting and executing innovative brand development, marketing, and communication strategies that amplify Aurizn’s presence and impact, as well as contribute to our strategic growth initiatives to drive both organic and inorganic expansion into new markets.I oversee digital and media strategies to ensure the Aurizn brand resonates across various platforms and events, both externally and internally, across all entities, fostering strong connections and solidifying Aurizn’s value proposition for both customers and employees.

Williamtown, New South Wales, Australia

Primarily responsible for strengthening Pacific Aerospace Consulting’s (PAC) marketing, communications, and branding presence internally and externally. This includes company documentation and templates, copywriting and design, internal newsletter, company website, and social media platforms. - Providing support to Australia and the USA headquarters, as well as collaborating across the wider Corporate team to ensure successful project execution. - Leading the development and execution of the Strategic Marketing and Communications Plan and Standard Operating Procedures - Assist in developing, implementing, and overseeing the Band and Style guidelines - Collaborate with stakeholders to identify marketing and communication project requirements, objectives, and deliverables- Plan, create, implement, and manage social media and website content and campaigns and analyse effectiveness- Manage the conception, creation, editing, and publishing of a range of marketing collateral and communications content

Newcastle, New South Wales, Australia

• Responsible for the continuous improvement of the University's website.• Providing customised support and training for the Web Community consisting of 400 publishers and approvers• Lead producer on key research sites including Mark Hughes Foundation Centre for Brain Cancer Research and The Global Centre for Research and Training in Radiation Oncology• Coordinate with stakeholders on campaigns, project deliverables, documentation, and design standards• Improving and building information architectures and content strategies• Utilise design thinking and design processes (critique, user journeys, personas) to improve or validate prototypes• Work flexibly to plan, organise, and prioritise a demanding workload to meet often competing deadlines• Positive and collaborative team attitude, ensuring communication sharing among team members across the university• Apply understanding of website best practice, including organising information, plain English writing style, Web Content Accessibility Guidelines (WCAG 2.0 AA) and user experience• Ensure work is actioned in a timely manner by allocating, updating, and tracking in Asana and Zendesk

Newcastle, Australia

• Used Adobe Photoshop, Illustrator, InDesign and Premiere to create digital content to improve brand awareness and consideration in line with branding standards and tone• Developed templates to ensure consistent and streamlined image optimisation process for website asset development across desktop and devices• Managed the development and testing of all digital assets for the implementation and ongoing maintenance of the Content Hub• Created the digital brand for the Charitable Foundation based off the print concept and championed the implementation across the website and associated digital content including social media platforms• Created digital content for social media platforms Facebook, Instagram, Twitter and LinkedIn, website banners and imagery, newsletters, and digital ads

• Primary responsibility the ongoing management and improvement of the online account opening forms (OAO)• Product Owner championing OAO improvements through monthly agile sprints• Data-driven optimisations with success measured through detailed reporting• Established detailed documentation that spanned multiple interconnected systems, teams and business processes• Created an OAO community to connect subject matter experts, facilitate workshops for process optimisation and streamline monthly sprints• Designed and implemented a testing framework to ensure detailed and accurate testing of forms• Utilised advanced knowledge of Sitecore CMS and website architecture to proactively identify, recommend and implement improvements• Built and distributed a monthly report to highlight achievements and updates in Google Data Studio, blending data from spreadsheets and Google Analytics

Newcastle, Australia

• Singularly managed the website maintenance• Lead Web Producer for the TeamSite to Sitecore website migration, the largest marketing digital undertaking of its time, where I designed the website architecture, developed test cases, managed a suite of testers and championed the content migration piece in liaison with compliance• Established the documentation, web governance and maintenance standards to ensure timely and accurate updates• High attention to detail, working with Compliance to ensure that content is compliant• Ability to distil complex content into easy to understand and engaging user experience• Mentored new team members, acting as the senior web team member for decision making, training and web updates• Worked closely with developers to identify optimisation opportunities to reduce risk and remediation tasks

Thornton, Nsw, Australia

> Promoting Pulse Mining’s online presence through branding and digital media> Deliver designated project outputs, particularly in relation to outward facing marketing collateral> Assist personnel to better utilise Pulse Mining’s branding standards> Create user friendly and effective digital media collateral> Use of analytical tools to provide guidance for Pulse’s online presence strategy.> Execution of Pulse Mining Social Media Strategy> Website maintenance, including SEO> Promotion and organisation of social, charitable and fundraising events> Design and development of innovative presentation material for potential and existing clients> Copyrighting for the website, online channels, related marketing collateral and to assist personnel

> Manage and promote the online presence, content strategy and social media strategy for Pulse Mining Systems> Creation of a weekly news item, with banner image for website> Responsible for the development of web, policies, documentation and Elearning content> Assisting with the creation of website, marketing and graphical material> Responsible for monitoring and managing social media channels> Aiding in the redesign of Pulse website and online presence> Assisting with marketing strategy> Liaising with Subject Matter Experts (SMEs) to produce support documents> Online Channel analytics using in-house reporting and Google Analytics.> Integrating new company branding into products and work culture> Assisting with promotion and organisation of social, charitable and fundraising events> Design and development of eLearning modules for major clients> Design and development of innovative presentation material for potential and existing clients

> Audience representative for current students and staff> Development of proposals and recommendations for higher level staff> Solving new and unique problems and providing solutions to meet audience needs and project objectives> Aiding in the restructure and redevelopment of the university website> Organisation and management of training events, information sessions and workshops for web publishing staff and stakeholders

> University staff training and support for CMS> Troubleshooting a variety of web related support requests> Website design and maintenance> Multi-tasking whilst meeting deadlines> HTML, CSS, JS, XML

> Worked a variety of roles including Communications Officer, Help Desk Technician and Software Tester> Head office and branch staff training and support for CMS, hardware, software and networking> Website design and maintenance (internal and external website)> Writing and executing tests for the Internet Banking platform> Hardware, software and network troubleshooting

Kristiansand Area, Norway

> 1 month internship> Web design and development> Mobile application testing

50 Honeysuckle Drive, Newcastle Nsw 2300

> Mobile and web application development

Masters Of Digital Media, Distinction

Bachelor Of Information Technology, Computer Programming, Specific Applications, Graduation With Distinction

Activities and Societies: Participated in iLead program, Student tutoring for graphic design, grammar / spelling, SQL and HTML/CSS