Jessica Nelson Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Irvine, Ca, Us

Lead all influencer and talent strategy, contract negotiation, implementation and creative partnerships on behalf of Gold PR client roster across healthcare, wellness, Pharma, technology, beauty and other CPG clients.

New York, Ny, Us

Media relations champion and senior media counsel for account teams, C-suite leadership, and brand clients, transforming media strategy messaging and narrative coinciding with quick-changing media landscape and on-going media trends -Designed best in class PR and media relations strategies that were objective driven aligning with overall marketing strategies-Lead media planning and implementation across multiple platforms coupled with custom-tailored messaging and appropriate narratives designed to meet KPI goal expectations with tangible results-Developed data and survey results into medial messaging points for both consumer and B2B regional and national media publications -Partnered social and digital programming with relevant targeted media by leveraging Sysomos and Meltwater tools output to create cohesive and comprehensive media reports giving clients tangible results and clear next steps for future campaigns, brand social resonance and announcements-Managed agency performance against client objectives throughout projects/campaigns delivering best in class updates, results, recommendations, key learnings and stream-lined practices ensuring effective proper budget management and above the line scope deliverablesExecutive lead of agency’s core influencer practice and capabilities, managing teams in multiple US markets-Advanced agency’s west coast brand credibility, imperatives and overall client growth-Build west coast business resulting in 30% revenue growth within current client roster -Elevated agency among competition with new agency products including influencer database for optimum results coupling relevant influencers for brand clients’ campaign and one-off initiatives-Championed collaboration and culture with mentorship, training, and team building

Dallas, Texas, Us

Client account lead including overall client management and communication on behalf of agency for entertainment programming initiatives including influencer strategy, entertainment partnership opportunities, placement in TV & film, music, brand integration strategy, vendor management, branded content development and elevated PR deliverables where relevant. Managed all internal and external corporate PR communications for Davie Brown Entertainment including outreach to relevant media to build brand equity for company's celebrity index-Developed agency brand messaging and C-suite executive platforms increasing agency brand resonance and award-winning client work among trade and business regional and national publications

Los Angeles, California, Us

Created effective online marketing initiatives for new movie releases and licensed Playboy products increasing consumer web traffic and overall salesManaged product roadmap cycle with new Playboy DVDs to market including partnering with studio on go-to-market timing, PR and marketing development creating fewer gabs in product launch timing and increased opportunities for sales through earlier launch dates for consumers

Chicago, Illinois, Us

Managed North America regional media and advertising agency communication to insure consistent brand message and overall advertising/promotional deliverables for each mobile product launchEvent manager of Motorola's sponsorship of the official NFL Super Bowl Experiences in 2002 & 2003 and ESPN’s Winter Games in Aspen from 2001 - 2004 including creation of fan/consumer promotions resulting in brand engagement with global consumers including local and global media outletsManaged both print and advertising campaigns in tandem with Motorola’s global brand campaign by partnering with mobile service providers to help drive consumer sales Implemented strategic regional campaign with the NCAA Big Ten conference to deliver tangible brand campaign customer experiences at college football games including management of on-site presence, partnerships with Big Ten schools and sweeps/contests Product launch manager for all North America mobile/cellular launches across each carrier including point of sale and creative print/TV campaign calendars and management of agency procurement processManaged all promotional and merchandising vendors including creation and production of co-branded retail point of sale