Jessica Nelson Email and Phone Number
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- Entertainment marketing executive with over 15 years experience in pop culture, Influencer and celebrity strategy across consumer products and health and wellness/pharmaceutical categories- Manage influencer/celebrity strategic programming procurement including but not limited to identifying, vetting, contract negotiations and management of all deliverables and results- Deliver real time influencer trends and recommendations based on industry best practices and changing mandates to help inform, educate and provide optimum influencer results for brand clients- Provide strategic counsel and activation implementation for pop-culture opportunities including but not limited to TV and film integrations, talk shows and documentaries infusing branded entertainment properties to drive impact including but not limited to Sons of Anarchy, Marvel's Avengers films, Modern Family, Big Bang Theory, The Bachelor, How I Met Your Mother, Shameless, This is Us, How to Make it in America, Fast & Furious films, John Wick, Ellen DeGeneres and many more. Implemented celebrity/brand on-site events including but not limited to Victoria's Secret Fashion Show, ESPN Winter and Summer X Games, Super Bowl NFL Fan Experience along with fan integration ideation at red carpet film events including ESPYs and Lionsgate film premieres. Managed collaboration of media relations strategy and influencer/celebrity marketing for: Activision Call of Duty Global Launch, Colgate Optic White National Launch, Victoria's Secret Sport Global Brand Launch, Bank of America Better Money Habits, Harley-Davidson Anniversary & EV Global Launch, Lincoln Motor Company Navigator & Continental National Launch, Moet-Hennessy Grammys Activation, Pillsbury-GirlScout Co-Brand National Product Launch, Hill's Pet Food Shelter US Program, Accenture + Will I Am National Podcast Launch, Three Olives Vodka Togetherness National Brand Launch, Walgreens Red Nose Day National Launch and more.Deep experience across Influencer/Celebrity in Pharma/Health & Wellness with Janssen, Merck, Pfizer, Astellas, AztraZeneca, Bristol Myers Squibb, Novo Nordisk, Novartis, Genentech and more.Additional:- Standup comedian since 2023- Completed 11 marathons across the US- Published a book on Amazon- Wrote award winning blog for Major League Baseball- Threw out the first pitch at a Chicago Cubs game- Ordained (if you need to get married I can do it)- Type 1 Diabetes Warrior- On-going guest lecturer/speaker at USC and U of I Champaign-Urbana on integrated communications and influencer marketing topics
Starpower Llc
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Vice President, Entertainment Marketing Influencer & CelebrityStarpower Llc Oct 2022 - PresentNew York, Ny, Us
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Executive Director, Entertainment Marketing Influencer & CelebrityStarpower Llc Nov 2021 - Oct 2022New York, Ny, Us
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Head Of Influencer MarketingGold Pr & Social Media 2020 - 2021Irvine, Ca, UsLead all influencer and talent strategy, contract negotiation, implementation and creative partnerships on behalf of Gold PR client roster across healthcare, wellness, Pharma, technology, beauty and other CPG clients. -
Vice President, Media Relations And Influencer/Celebrity MarketingBcw Global 2015 - 2020New York, Ny, UsMedia relations champion and senior media counsel for account teams, C-suite leadership, and brand clients, transforming media strategy messaging and narrative coinciding with quick-changing media landscape and on-going media trends -Designed best in class PR and media relations strategies that were objective driven aligning with overall marketing strategies-Lead media planning and implementation across multiple platforms coupled with custom-tailored messaging and appropriate narratives designed to meet KPI goal expectations with tangible results-Developed data and survey results into medial messaging points for both consumer and B2B regional and national media publications -Partnered social and digital programming with relevant targeted media by leveraging Sysomos and Meltwater tools output to create cohesive and comprehensive media reports giving clients tangible results and clear next steps for future campaigns, brand social resonance and announcements-Managed agency performance against client objectives throughout projects/campaigns delivering best in class updates, results, recommendations, key learnings and stream-lined practices ensuring effective proper budget management and above the line scope deliverablesExecutive lead of agency’s core influencer practice and capabilities, managing teams in multiple US markets-Advanced agency’s west coast brand credibility, imperatives and overall client growth-Build west coast business resulting in 30% revenue growth within current client roster -Elevated agency among competition with new agency products including influencer database for optimum results coupling relevant influencers for brand clients’ campaign and one-off initiatives-Championed collaboration and culture with mentorship, training, and team building -
Director Of Corporate Communications/Influencer Marketing Account LeadThe Marketing Arm 2009 - Sep 2015Dallas, Texas, UsClient account lead including overall client management and communication on behalf of agency for entertainment programming initiatives including influencer strategy, entertainment partnership opportunities, placement in TV & film, music, brand integration strategy, vendor management, branded content development and elevated PR deliverables where relevant. Managed all internal and external corporate PR communications for Davie Brown Entertainment including outreach to relevant media to build brand equity for company's celebrity index-Developed agency brand messaging and C-suite executive platforms increasing agency brand resonance and award-winning client work among trade and business regional and national publications -
Digital Marketing Manager - Playboy Entertainment GroupPlayboy Enterprises, Inc 2005 - 2009Los Angeles, California, UsCreated effective online marketing initiatives for new movie releases and licensed Playboy products increasing consumer web traffic and overall salesManaged product roadmap cycle with new Playboy DVDs to market including partnering with studio on go-to-market timing, PR and marketing development creating fewer gabs in product launch timing and increased opportunities for sales through earlier launch dates for consumers -
North America Mobility Marketing ManagerMotorola 2000 - 2005Chicago, Illinois, UsManaged North America regional media and advertising agency communication to insure consistent brand message and overall advertising/promotional deliverables for each mobile product launchEvent manager of Motorola's sponsorship of the official NFL Super Bowl Experiences in 2002 & 2003 and ESPN’s Winter Games in Aspen from 2001 - 2004 including creation of fan/consumer promotions resulting in brand engagement with global consumers including local and global media outletsManaged both print and advertising campaigns in tandem with Motorola’s global brand campaign by partnering with mobile service providers to help drive consumer sales Implemented strategic regional campaign with the NCAA Big Ten conference to deliver tangible brand campaign customer experiences at college football games including management of on-site presence, partnerships with Big Ten schools and sweeps/contests Product launch manager for all North America mobile/cellular launches across each carrier including point of sale and creative print/TV campaign calendars and management of agency procurement processManaged all promotional and merchandising vendors including creation and production of co-branded retail point of sale
Jessica Nelson Skills
Jessica Nelson Education Details
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University Of Illinois ChicagoMarketing & Finance
Frequently Asked Questions about Jessica Nelson
What company does Jessica Nelson work for?
Jessica Nelson works for Starpower Llc
What is Jessica Nelson's role at the current company?
Jessica Nelson's current role is Entertainment Marketing (Celebrity/Influencer Programming/TV + Film Branded Integrations).
What is Jessica Nelson's email address?
Jessica Nelson's email address is j.****@****ola.com
What is Jessica Nelson's direct phone number?
Jessica Nelson's direct phone number is +184730*****
What schools did Jessica Nelson attend?
Jessica Nelson attended University Of Illinois Chicago.
What are some of Jessica Nelson's interests?
Jessica Nelson has interest in Politics.
What skills is Jessica Nelson known for?
Jessica Nelson has skills like Advertising, Marketing, Entertainment, Digital Marketing, Online Advertising, Marketing Strategy, Social Media, Crm, Online Marketing, Social Media Marketing, Strategy, Management.
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