Jessica Nelson Email & Phone Number

- Entertainment marketing executive with over 15 years experience in pop culture, Influencer and celebrity strategy across consumer products and health and wellness/pharmaceutical categories- Manage influencer/celebrity strategic programming procurement including but not limited to identifying, vetting, contract negotiations and management of all deliverables and results- Deliver real time influencer trends and recommendations based on industry best practices and changing mandates to help inform, educate and provide optimum influencer results for brand clients- Provide strategic counsel and activation implementation for pop-culture opportunities including but not limited to TV and film integrations, talk shows and documentaries infusing branded entertainment properties to drive impact including but not limited to Sons of Anarchy, Marvel's Avengers films, Modern Family, Big Bang Theory, The Bachelor, How I Met Your Mother, Shameless, This is Us, How to Make it in America, Fast & Furious films, John Wick, Ellen DeGeneres and many more. Implemented celebrity/brand on-site events including but not limited to Victoria's Secret Fashion Show, ESPN Winter and Summer X Games, Super Bowl NFL Fan Experience along with fan integration ideation at red carpet film events including ESPYs and Lionsgate film premieres. Managed collaboration of media relations strategy and influencer/celebrity marketing for: Activision Call of Duty Global Launch, Colgate Optic White National Launch, Victoria's Secret Sport Global Brand Launch, Bank of America Better Money Habits, Harley-Davidson Anniversary & EV Global Launch, Lincoln Motor Company Navigator & Continental National Launch, Moet-Hennessy Grammys Activation, Pillsbury-GirlScout Co-Brand National Product Launch, Hill's Pet Food Shelter US Program, Accenture + Will I Am National Podcast Launch, Three Olives Vodka Togetherness National Brand Launch, Walgreens Red Nose Day National Launch and more.Deep experience across Influencer/Celebrity in Pharma/Health & Wellness with Janssen, Merck, Pfizer, Astellas, AztraZeneca, Bristol Myers Squibb, Novo Nordisk, Novartis, Genentech and more.Additional:- Standup comedian since 2023- Completed 11 marathons across the US- Published a book on Amazon- Wrote award winning blog for Major League Baseball- Threw out the first pitch at a Chicago Cubs game- Ordained (if you need to get married I can do it)- Type 1 Diabetes Warrior- On-going guest lecturer/speaker at USC and U of I Champaign-Urbana on integrated communications and influencer marketing topics

Listed skills include Advertising, Marketing, Entertainment, Digital Marketing, and 23 others.

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  University Of Illinois Chicago

  Marketing & Finance