Jessica K. Email & Phone Number

San Jose, California, Us

Munich, Bayern, De

Responsible for Demand Generation, Growth Marketing, Digital Marketing, and Marketing Operations• Developed business growth tactics and demand generation strategies through analyzing conversions and bottlenecks, implementing changes, and optimizing for pipeline and revenue.• Led digital marketing strategies and implementation—including analytics, content marketing, email marketing, events, Pay Per Click (PPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Optimization (SMO), webinars, website development.• Managed integrated marketing campaigns for lead generation and customer nurturing.• Directed implementation of marketing automation platform, and tactics for marketing operations.Achievements• Drove marketing strategy that increased MQL to SQL conversion rate by +41% in 3 months.• Optimized advertising by aligning buyer persona and message to increased MROI for paid digitaladvertising by +55% in 3 months.

Boston, Ma, Us

Head of Marketing. Zmags—Boston, Massachusetts. 2019 - 2021.• Responsible for the management of global B2B marketing, including strategic planning, KPI goals, budget, ABM and program execution, and ROI tracking.• Managed a small team of marketing professionals focused on executing global campaigns includingadvertising, digital marketing, direct mail, email, events, PR, social media, webinars, and websites.• Selected, implemented, and managed all marketing/sales operations technology, including marketingautomation and CRM.Achievements• Implemented process change for behavioral marketing handoff to sales development reps, resulting in higher qualified meetings with shorter pipeline time to close-win.• Streamlined tech stack resulting in $350K annual reduction in overhead.

Providence, Rhode Island, Us

• Developed pipeline data visualization for tracking and optimizing resource utilization/capacity, project and client profitability, and sales and marketing productivity.• Implemented content marketing strategy with re-launch of company blog, and development of thought-leadership content on AI in application testing.• Managed the evaluation, selection, and implementation of new marketing automation platform.Achievements• Key role in aligning account-based marketing with account-based solutions selling.

Boston, Massachusetts, Us

• Responsible for strategy and successful program execution to achieve pipeline goals.• Managed, executed, measured, and optimized programs to support CAD global demand generation.• Led successful partner and channel quarterly integrated programs.• Developed KPIs to assess effectiveness of targeted reach for cross-channel marketing.Achievements• Met and exceeded all quarterly goals for sourced and influenced pipeline with best historical reported revenue in 20 years for Creo, and 6 years for Mathcad.• Best historical executed partner program for lead generation, opportunities created, and projected revenue. Outperformed previous programs by 3X sourced revenue, averaging $30MM sourced per quarter.• Digital strategy contributed to LinkedIn’s Best Company Pages 2018 award.

Phoenix, Az, Us

• Established marketing team by on-boarding resources to fill design, development, and content creation gaps.• Created and implemented working marketing budget that aligned with corporate objectives.• Developed a solid framework and operations for new solutions-based sales strategies, based on newly defined lead scoring and ranking while working closely with Sales and Engineering.• Managed the implementation and on-boarding of a new marketing automation platform.• Worked closely with Product development and outside Sales team to establish cohesive communications for new solutions-based selling for PLM, as well as creating a go-to-market strategy that offers marketing support content and business positioning opportunities.Achievements• Established lead generation channels and programs that added net-new prospects to the sales funnel, rather than relying only on existing/ established customer-base, which increased lead generation in one quarter’s time by over 550%.

Manchester, Nh, Us

Specializing in Marketing Operations, Content Development, and Program Execution.• Expertise in developing, designing, project managing, and implementing strategic marketing plans, inbound initiatives, digital marketing, content creation and curation, social media communications, advertising, PR, and brand development/ recognition.• Key collaborator and technical marketing lead between Customer Success, Product Management, Business Development, Sales, Engineering and Development, and IT and Operations.• Worked closely with executive team to align corporate objectives, strategic initiatives, products’ features and capabilities with marketing strategy and communications.• Team Lead in all Marketing Operations for Marketing Automation platform, CRM (Salesforce), and Scribe’s Platform as a Service (iPasS) for integrations and APIs.• Supported, managed and standardized processes for data management, campaign analysis and reporting, competitive intelligence, lead workflow processes, and sales operations alignment, to create the foundation for establishing ROMI.• Aided in successful product launches with content creation and strategic product marketing plans.• Facilitated marketing campaigns and programs for lead generation with segmentation and channel targeting.• Grew lead volumes with marketing programs in SEO, social media, e-mail, PPC, press relations (PR), partner and analyst relationships, thought-leadership, and events.• Cultivated strategic demand generation programs and establish lead scoring for marketing automation.Achievements• Created brand recognition in social channels and grew followers by 275%, and grew YouTube video views by 352% in less than 18 months.• Grew corporate website traffic from August 2013 to August 2014 by 350% in user-sessions, 320% in new users, 152% in new user-organic traffic, and 61.7k% in new user-PPC traffic.

Manchester, New Hampshire, Us

Octo was a successful visual & interactive design studio with Fortune 100 customers and global projects in 19 different countries.• Built a successful advertising and marketing agency over 10 years.• Clients included GM, Anthem, Merck, Honeywell, Morgan Stanley, Autodesk, Graphisoft, ENR Magazine.• Project management of over 1,000 jobs to nearly 100 customers.• Projects included launching new companies, writing press releases & blog articles, developing brand identity, creating & developing marketing & advertising collateral, strategic deploy of news/ press releases through social media, creating & developing of new/ updated websites, & designing & developing of event/ trade show collateral, development of web-based content management & lead generation tools, & strategic development of user interface design & user experience for applications/ websites/ online games.• Extensive knowledge of advertising & marketing solutions in the mediums of interactive, applications, print, social, web & video.• Streamlined company’s logistics in all elements of business. These areas include accounting, budgeting, customer relations, new client efforts, creative/ strategic processes for each project (e.g. defining database structure, analytical drawing of processes for project completion, working with team players from beginning to ending of projects.), server management & IT.Achievements:• Improved & grew product awareness to increase sales & penetration in North American market for worldwide client by establishing creative & strategic marketing campaigns & streamlining sales & marketing efforts.• Established strong partner networks with other Advertising/PR agencies to meet their client’s needs. These projects consist of database/script programming, video presentations, website design/ copywriting/ programming, online games, trade show collateral & print design/production.• iPad Application UI design & user experience featured in Marie Claire & Architectural Digest.

Bs, Marketing

Education record