Environment, Planning and Sustainable Development Directorate.Focusing on climate action and clean energy initiatives.

Internal and external communications within the Child, Youth and Family Division of the ACT Community Services Directorate.

In this role I developed and delivered key stakeholder engagement and change management activities to support the roll out of a major Government program that will impact over 500,000 Australians and be implemented nationally.Working with a team, my responsibilities included:• Implementation and management of key change management plans for the program• Overarching visibility of external engagement activities for the new model• Development of strategic messaging to align with key change priorities• Development of messaging in response to stakeholder concerns • Preparing strategic and targeted written content, including case studies, presentations delivered by senior executives, and parliamentary briefings. • Monitoring and assessing stakeholder sentiment across five key stakeholder groups • Identifying potential issues and gaps in external engagement activities across the new model and escalate accordingly.

I work as part of a multidisciplinary communications team within Advancement at ANU. My role works closely with other areas of Advancement and the University, including central service divisions and Colleges. I strategically engage audiences across multiple digital platforms.RESPONSIBILITIES:• Development and delivery of digital communications campaigns.• Development and delivery of multimedia and written content across a broad range of channels including social media and web.• Lead the ANU Advancement social media channels and strategy, including end-to-end management of advertising campaigns and strategic content development. ACCOMPLISHMENTS• Led the production and delivery of an award-winning video as a hero piece of content for a multi-year fundraising campaign.• Led the ANU End of Year Message campaign, with an audience of over 50,000 alumni and donors.• Developed and executed the social media strategy for the highly successful 2020 Student Urgent Relief Fund appeal.• Managed ANU Advancement’s crisis communications response on social media during the January 2020 bushfire emergency.

As a key member of the UC Foundation team, I had responsibility for the coordination and implementation of fundraising activities that engaged the University’s alumni, friends and benefactors in support of the University’s objectives. This included delivering key fundraising programs such as giving appeal campaigns; coordinating fundraising and development events; collaborating across the university to ensure that fundraising activities and relationship management opportunities were maximised; managing a portfolio of relationships with current and future donors; preparing proposals; and managing the UC Foundation’s webpages within the University’s CMS. • Led the 2018 Cancer Research fundraising appeal.• Managed the UC Foundation’s webpages, including content.• Coordinated fundraising and development events.• Managed a portfolio of donor relationships.

Ainslie and Gorman Arts Centres are twin arts centres in Braddon. In addition to hosting over 32 resident artists and organisations, the Centres presents over 100 events per year as part of its core artistic program. As Marketing Manager, I led a team to develop and deliver the marketing and communication activities across the Ainslie and Gorman Arts Centres. This included delivering major campaigns and projects throughout the year across all aspects of the business including programs and events, special projects, and venue hire; managing strategy and content for social media, web, EDM, and other digital channels; liaising with media and actively creating PR opportunities; and developing and maintaining relationships with key stakeholders including artists, partners, and government. I also developed and project managed the creation of major publications, including Annual Reports and biannual 32 page Artistic Program booklets. • Grew the organisation’s social media audience by over 400%• Developed and delivered comprehensive communications campaigns to increase event attendance and grow the organisation’s reputation as a Canberra arts destination.• Managed relationships with journalists and actively created PR opportunities resulting in weekly press coverage.• Developed and delivered major publications, including program publications and annual reports.

Presented by You Are Here, a not-for-profit arts organization based in Canberra, the You Are Here festival is an annual arts festival that showcases experimental art by local, national, and international artists. The festival takes place over 5 days, and presents over 100 separate events and performances. As Marketing Manager I developed and managed the delivery of You Are Here 2017’s marketing and communication activities, which included writing and implementing strategy; managing social media and website content; project managing the development and production of the printed program; sourcing and managing media partners; working closely and collaboratively with artists to promote their events; and ensuring that all acknowledgement obligations to partners and funding bodies were met. I also had direct supervision of 4 staff members, including the festival’s media team and the Publicity Manager.

Concurrent to my role at Ainslie and Gorman Arts Centres, the You Are Here Festival approached me to manage their digital marketing activities in 2016. I was able to take on the role as a short term contract, and re-joined You Are Here in 2017, leading their marketing and communications activities.I developed and delivered all digital marketing activities related to the 2016 You Are Here Festival, including managing social media channels, eDM’s and website content.

I was the recipient of the inaugural Critic-In-Residence, a 3-month paid arts writing residency program which supported me to produce work published in The Canberra Times; The Sydney Morning Herald; the ANCA website; and international ceramics journal, Ceramics: Art and Perception. I also wrote exhibition essays for Mel George (Sabbia Gallery, Sydney) and Katy Mutton (ANCA Gallery). ANCA is an artist-run initiative supporting over 40 artists working in 35 purpose-built non-residential studios. ANCA also has a gallery with an exhibition program supporting emerging and established artists in a range of media.

Craft ACT is a Canberra based Key Arts Organisation that supports local artists, designers and makers at every stage of their careers. I managed all aspects of the day-to-day running of the Craft ACT Shop, a high-end retail store featuring work by local, national and international designers and makers. In addition, I managed Craft ACT’s pod initiative, a pop-up exhibition space that supported over 25 artists per year.

I coordinated the digital marketing for the inaugural DESIGN Canberra festival, including managing the festival’s social media and website activities, working with commissioned writers, and securing digital media sponsorship.

I developed and delivered advertising features published in the Canberra Times and associated publications and lift-outs.