Jessica Otte Email & Phone Number

Grand Rapids Metropolitan Area

Comstock Park, Michigan, United States

• Identified, strategized, and presented new marketing goals and initiatives to the CEO that resulted in the creation of a 4 person Marketing Department, a company brand refresh, and the expansion into digital marketing.
• Led the company's expansion into direct-to-consumer sales by developing and launching four Shopify websites. The initiative focused on enhancing user experience through strategic product photography, detailed.
• Led the company's expansion into direct-to-consumer sales by developing and launching four Shopify websites. The initiative focused on enhancing user experience through strategic product photography, detailed.
• Directed a cross-functional team in implementing InkSoft, a comprehensive e-commerce platform for screen printing, enabling the company to diversify its offerings and cater to a new customer segment with branded.

Comstock Park, Michigan, United States

• Enhanced communication with Perrin’s Key Account customers during the COVID-19 pandemic by designing and developing customer-specific websites showcasing customized apparel collections. Buyers could favorite, make.
• Managed the creation of lead nurturing content, boosting the company's social media following by 20% in the first quarter and achieving an average engagement rate of… Show more
• Managed the creation of lead nurturing content, boosting the company's social media following by 20% in the first quarter and achieving an average engagement rate of 17%.
• Collaborated with Senior Management and surveyed employees to develop a responsive Employee Intranet, centralizing access to essential company information and significantly improving employee engagement and retention..

Comstock Park, Michigan, United States

• Created and managed innovative sales tools, including Garment Collection Boards, Merchandising Trends Booklet, Store Signage, and Plan-o-grams, leading to an 80% year-over-year increase in business with top key.
• Designed and executed engaging internal communications materials through targeted mini-campaigns,including visual content creation, videos, e-blasts, flyers, posters, and interactive digital content, enhancingemployee.
• Designed and executed engaging internal communications materials through targeted mini-campaigns,including visual content creation, videos, e-blasts, flyers, posters, and interactive digital content, enhancingemployee.

Grand Rapids, Michigan

• Developed on-brand marketing materials for Meijer, including banners, one-page ads, tier 1 pages, and icons, to effectively promote products and special events across the website and social media platforms, ensuring.
• Partnered with Merchandising and Buying teams to design compelling weekly promotional circulars, coordinating with the photography team to capture high-quality visuals that aligned with the strategic messaging and.
• Partnered with Merchandising and Buying teams to design compelling weekly promotional circulars, coordinating with the photography team to capture high-quality visuals that aligned with the strategic messaging and.

Beaufort, SC

• Rebranded and upgraded the company's website to Shopify, resulting in a 5% increase in sales following the implementation of marketing campaigns and user experience improvements.
• Managed production workflows, maintained a client and art database with over 750+ active customers, and developed new processes to improve efficiency and quality in a small production team.

Front End Bootcamp, Computer Software Engineering, Certificate Upon Completion

Concepts covered in this Bootcamp: HTML5 / CSS3 JavaScript jQuery AngularJS Node.js / Express PostgreSQL Pair Programming.

Associate Of Science (As), Graphic Design

Graphic Design