Jessica P. Email & Phone Number

Spent time with family and friends in my home country, France. Focused on my daughter, personal projects and personal growth.

Southbank, Victoria, Au

Driving student recruitment, B2C and B2B marketing initiatives for Selmar Institute of Education and Practical Outcomes, renowned for their specialisation in early childhood education and aged care trainings.

Adelaide, South Australia, Au

• Planned, developed, implemented and monitored overall marketing strategy.• Oversaw the preparation and approval of marketing reporting materials for the Board.• Prepared and communicated monthly, quarterly and annual reports.• Planned and oversaw marketing events such as conferences and exhibitions to increase brand awareness.• Managed a team of six responsible for press relations, paid advertising, social media, product marketing, customer support, and creative production.

Adelaide, South Australia, Au

• Designed and implemented a marketing strategy to grow awareness of the company’s activities.• Led content production for online presence (social media, web, press), editorial design and publications.• Conducted market research to keep abreast of trends & competitors’ marketing movements.• Controlled budgets and allocated resources amongst projects.• Supervised a team of 2 and provided guidance and feedback.

Melbourne Cbd, Victoria, Au

• Responsible for product branding, positioning, and overall product marketing strategies (Go To Market).• Guided product development, defined roadmaps and optimised monetisation.• Managed communications with external teams (publishing) and partners (Apple, Google and more).• Set up, managed, monitored and optimised paid media and email marketing campaigns.• Optimised organic channel (ASO: App Store Optimisation)• Represented the company during conferences (China Joy, Gamescom, MIGW).• Organised partnerships (Starlight Children’s Foundation, Poki).• Managed the social media manager.

Cupertino, California, Us

• Drove revenue growth by leading locally relevant business and marketing activations.• Identified new market trends, business opportunities and key partners to engage.• Advised developers to grow their businesses and explore monetisation strategies (subscription, freemium). • Worked closely with external partners to ensure the best content is available for the platform.• Collaborated cross-functionally and internationally with internal stakeholders: Apple’s Worldwide Developer Relations, App Store, Apple MarCom and iTunes teams.• Suggested initiatives to provide the best user experience possible for customers and developers in Australia and New Zealand.

Redwood City, Ca, Us

• Responsible for product branding, positioning, and overall marketing strategies for Real Racing 3, the #3 best-grossing mobile game for EA at the time.• Developed communication strategies around new content updates: organised in-game events, promotions, company-wide sales and promotions across all territories.• Conducted market research and benchmarks to understand consumers and competitors.• Developed strategic plans around user engagement and acquisition.• Coordinated the functional teams: creative services, engagement, PR, UA, social media and sales.• Managed relationships with EA HQ, Studio, Publishing and manufacturers.• Presented and reported campaigns' results to Publishing, Studio and Franchise leadership.

Southbank, Vic, Au

• Conducted market research, benchmarks and positioning.• Made recommendations to improve UX, engagement, and retention through development stages.• Defined marketing strategies to create brand awareness and generate traffic and installations.• Planned, created and executed multi-channel marketing campaigns to achieve precise KPIs.• Optimised organic channel (ASO: App Store Optimisation).• Analysed marketing campaign results and provided clear, comprehensive reports to clients.

Hamburg, De

• International online media buying (CPC/PPC, CPA/PPI etc.): EMEA, LATAM, Japan (over six figures yearly budget).• Daily negotiation with dozens of international media partners.• Successful experience with display, social, affiliate, mobile and search engine marketing.• Management of international performance of online marketing activities.• Acquisition of new mobile partners and networks.• Preparation of an international scalable performance mobile-marketing strategy.• Coordination of the in-house mobile performance marketing “task force”

Hamburg, De

Hamburg, De

Hamburg, Hamburg, De

***Student Research Assistant***Research Centre Multilingualism Hamburg (Sept. 2005 - Aug. 2008) - Bilingual children aged 2 to 9***French language assistant*** Gymnasium Oberalster Hamburg (Sept. 2007 - June 2008) - Children aged 11 to 18

Bachelor'S Degree With Honours, Applied Foreign Languages (English/German) And International Business

Master'S Degree, Communication