Jessica Peterson Email & Phone Number

Chicago, Il, Us

Washington, Dc, Us

Cherry Hill, Nj, Us

- Drive development and scalability of proprietary tools and processes to strengthen support and delivery across cross departmental teams - Engage with internal and external stakeholders to develop innovative and effective execution strategies to meet or exceed client goals- Responsible for executional success of 18 accounts amounting to over $350 million of ad spend with support of 8 direct and 12 indirect reports- Develop and maintain staffing forecasts and account assignments- Oversee and manage annual budget of Ad Ops department- Analyze and QA reporting outputs, ensuring proper ad serving and adherence to established process

Cherry Hill, Nj, Us

- Assist in the development of new internal products and the vetting and on-boarding of new third party ad platforms, verification partners, and audience tools- Identify, prioritize, and support the execution of strategic growth initiatives, working cross-functionally with media, programmatic, and buying teams- Develop and foster client relationships- Automate trafficking and reporting processes- Manage and mentor team of 10; utilize strong understanding of teams’ skills, capabilities, developmental opportunities, and aspirations to plan for and direct workload of team to produce desired performance outcomes

Cherry Hill, Nj, Us

- Oversee proper campaign execution and programmatic optimization across 80+ brands both domestic and global- Advise media teams and clients regarding advertising technologies and campaign performance- Develop and maintain ad serving and programmatic SOPs- Lead strategic conversations with client and media teams around technology integrations to improve efficiency, range or quality of data, or support new media- Provide technical campaign support to internal and external clients: troubleshoot and resolve campaign discrepancies and 3rd Party tracking issues- Analyze and manipulate reporting to ensure proper ad serving

Chicago, Il, Us

- Execute all aspects of the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data- Monitor campaign delivery / assets, identify potential issues and communicate recommendations- Assist in the evaluation of new technologies, market trends and industry best practices- Hold media and creative teams to execution deadlines- Maintain functional knowledge of core ad technologies (e.g. DoubleClick, Flashtalking, etc.)- Anticipate and resolve potential tagging problems ahead of campaign launch- Collaborate with vendors to troubleshoot creative, site tagging and tracking issues that arise- Manage digital campaign launches and ad technology integrations- Coordinate with the media and creative teams to activate digital campaigns (display, video, social, mobile, and programmatic)- Play key role training new hires on various accounts

- Analyze marketing data, measure performance and adjust marketing goals- Update CMS and electronic filing systems as necessary- Write blogs and other copy for both website and social media- Conduct research of various legal matters and work on business development projects- Update and maintain content and structural design of a company website- Adjust digital content utilizing HTML and CSS - Generate marketing materials such as electronic newsletters, brochures and pamphlets- Track budget and credit card activity- Manage social media accounts for the company and owners- Plan and implement marketing strategies and campaigns

-Developed and executed business plan-Prepared funding proposals-Created and managed AEMMPlify's website-Curated copy and media content on the website-Assisted in matching artists with student filmmakers-Managed all social media accounts held by AEMMPlify

Bachelor Of Arts (B.A.), Business And Entrepreneurship

General Studies