Jessica Pfeifer Email & Phone Number

Salt Lake City, Utah, Us

San Francisco, California, Us

I manage the demand side of Wootric, an intelligent customer feedback management platform that helps businesses with:--feedback collection of three key experience (CX) metrics: Net Promoter Score (NPS), Customer Satisfaction (CSAT) and Customer Effort (CES)--feedback analytics from any source using advanced text and sentiment analysis We help companies of all shapes and sizes align around boosting customer happiness.I focus on growth, customer success, and user insights to drive product choices. I also enjoy speaking and writing on customer experience topics, and contributing to innovation in CX, Voice of Customer (VOC) and customer success.

Oakland, Ca, Us

Managed shopper marketing across the full Clorox portfolio of home care and specialty/food brands at two specific retailers: Safeway (U.S. Food and Drug Retailer, 1400 stores, $44B revenue) and PetSmart (Pet Specialty Retailer, 1300 stores, $6B revenue). Created new shopper platforms to grow retailer categories as well as Clorox brands and shares. Piloted innovative digital programs and partnerships that drove high consumer engagement and retailer excitement.Experience with: managing agencies, direct people management, customer relationship management, field sales.

Oakland, Ca, Us

Innovation/New Products for the Glad brand: Managed the development of core products in Glad's innovation pipeline, including the highly successful Glad OdorShield with Febreze (Named Clorox Best New Product in 2010). Drove final product positioning and messaging through extensive work with consumers. Helped launch Glad's green line (Compostable and Recycling bags), aligning leadership to new product choices and piloting partnerships to drive municipal composting adoption. Recognized internally for having a strong consumer 'gut'.Brand Management for the Liquid-Plumr brand: Responsible for execution of all key brand activities on the Liquid Plumr brand (Pricing, business analysis, promotions, packaging, advertising, innovation). Specifically, led a major packaging redesign to drive stronger communication of product line benefits. Also recognized for leadership in a pricing recommendation that resulted in $1.5M in cost savings to the business.Experience with: qualitative and quantitative test methodologies (concept development, BASES, product user fit research, white space ideation), managing cross functional and remote teams.

New Business Development: Developed and presented a new digital media business plan to senior leadership, including market sizing, financial modeling, and impact analysis on business operations.Marketing: Conducted feasibility studies and gap analysis on future U.S. e-commerce strategy.

London, Gb

Created, managed and executed Hewitt's marketing strategy in China. Increased market awareness of the Hewitt brand and its services through strong content marketing and fresh creative. Improved customer retention through a focus on Customer Experience Management and listening. Locked in key marketing partnership to deliver a 3 year customer acquisition pipeline.Core activities: Marcomm development, PR management, event planning, CRM design, NPS, business development, partnerships.

London, Gb

Sold and delivered large profitable compensation projects with key clients, increasing group revenue by 20%. Led a team of 15. Regularly presented to large business organizations on human resource issues in China. Participated in the Hewitt Asia region high potential employee development program.

St Paul, Mn, Us

Occupational Health and Environmental Safety Division (B2B). Conducted field research, implemented marketing plan, and developed Chinese marcom for a revolutionary new product designed exclusively for the China market – product demand exceeded all expectations. Strengthened communication between U.S. and China offices to ensure seamless pre-launch preparation.

Mba

Ba, East Asian Studies

Education record