Jessica Redmond Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

San Luis Obispo, California Area

- Executing marketing plans for over 50 elective healthcare clients, using a mix of email marketing, web content/SEO tactics, and social media advertising to achieve client-defined revenue and/or lead goals.- Providing full service to 10 email clients per month, including the campaign creation, copywriting and design, segmentation, customer journey, landing pages, and automated workflows for clients with up to 65,000 email contacts.- Responsible for QA and being “the last set of eyes” on email marketing work from 10 team members in Marketing Operations, an effort which supports approximately 30 clients per month.- Advocating for the agency to “think bigger” in terms of email marketing product offerings: developed tactics for email list growth, drip nurture campaigns, and SMS email list sign-up activation, among other proposals.- Making email marketing more measurable: developed and rolled out new internal email analytics and metrics tracking process across all Etna clients, analyzed aggregated data and used what we learned to coach team members in performance improvements with struggling email accounts.- Executing integrated campaigns (15+ to date) that create a lead funnel by using social media advertising, email, and landing pages in tandem.

San Luis Obispo, California, United States

San Luis Obispo, California Area

I help small businesses grow through uncommonly good work. As a Marketing Specialist, I work to:Build brands.- Represent our clients as I manage their social media and strengthen their reputations through online platforms, refining their voice.- Coach our clients to improve their efforts in tandem with ours or manage some marketing themselves in-house.- Research clients’ competitors to better understand the landscape and how to most effectively position them.Improve rankings.- Execute a variety of projects for our clients to influence ranking factors, including tactics to build strong backlink profiles and establish a presence in local SEO.- Generate publicity through creative outreach and PR efforts.- Work with our Technology and Creative teams to improve clients’ websites.Cultivate leads.- Utilize my marketing mind to attract healthy leads for our clients, developing and executing integrated campaigns.- Manage clients’ paid efforts including social media advertising to maximize conversion rates.Measure success.- Assist in the development of existing products and help identify new product opportunities that improve our results.- Review and report clients’ performance metrics every month by means of Google Analytics and keyword ranking tools.- Track KPIs through the life of marketing plans, adjusting your planned strategy as necessary to stay on target and achieve your goals.

Orfalea College Of Business, Marketing Department

The Marketing Mentors program was created and implemented with the goal in mind of guiding and providng feedback to the students enrolled in Business 346: Principles of Marketing. In this class, students spend the quarter creating a comprehensive marketing plan that includes: a SWOT analysis; segementation, targeting, and positioning strategy; promotion strategy; price strategy; distribution strategy; and the collection and analysis of primary and secondary data. Through this role, my main responsibilities were:- Mentor ten teams, totaling 70 students, in two sections of the Principles of Marketing class and design their weekly workshops- Provide guidance and feedback on each portion of their comprehensive marketing plan, reinforcing and strengthening the students’ knowledge of the principles of marketing - Guide mentees as they navigate their business and marketing curriculum- Implement weekly activities to coach students on marketing strategies, research techniques, and business professional writing

Orfalea College Of Business Student Services

"Through one-on-one peer support, we provide guidance, motivation, and accountability to Orfalea College of Business students for their social, personal, and academic aspirations at Cal Poly."My role as a Peer Mentor entailed:- Supporting three to five transfer students each quarter as they transition from community college to university- Mentoring the students through weekly one-on-one meetings, goal setting and follow-through, and general personal support- Weekly staff meetings and preparation for the mentoring sessions by creating activities and discussion topics for the mentees

Orfalea College Of Business

The Cal Poly American Marketing Association is a nationally affiliated professional business club in the Orfalea College of Business. In 2016, it was ranked highly among all the chapters in the U.S. and is often chosen as a club-favorite on campus.While in this position, I was able to:- Collaborated with Co-Director an overall management and execution of the Marketing Career Conference which brings together 250 Cal Poly students with 23 companies- Allocated an event budget of $6,500 to location, catering, logistics, promotions, etc.- Generated a sponsorship income of $17,700 from 23 companies for the Orfalea College of Business Marketing Department, increasing sponsorship income by $3,250 over previous year- Strategized a marketing campaign and oversaw the creation of all marketing collateral- Created and managed four brand new committee leadership positions which included: Company Liaison, Public Relations Specialist, Pitch Competition Coordinator, and Graphic Designer- Increased committee attendance by 35% over the previous year- Implemented and coordinated the 1st Annual Creative Showcase Competition, judged by industry professionals in order to showcase the project work completed by students from the Integrated Marketing Communications minor

Arroyo Grande, Ca

Laetitia Vineyard and Winery is passionate about producing estate-grown wines that showcase the distinctive qualities of Arroyo Grande Valley. I worked in a 10-person team while maintaining a sales-oriented mindset, accomplishing the following in my time there:- Built first-rate customer service relationships with approximately 150-250 visitors per day through education about the wines and vineyards during a tasting.- Marketed an average of 10-15 wine club memberships a month - Netted $1,000 minimum in sales per shift, with the highest sale record currently at $3,100 in six hours of business operation

Bachelor’S Degree, Business Administration, Marketing Concentration, 3.88 Gpa

Activities and Societies: American Marketing Association, Orfalea College of Business Student Services Mentor Connection, Orfalea College.

Associate’S Degree, Business, Management, Marketing, And Related Support Services, 3.87 Gpa

Graduated with a 3.87 GPA and five Associates degrees which include A.S. Business Marketing, A.S. Business Management, A.A. Business.