Lead strategy and teams for progressive digital ad programs focused on electoral and advocacy work, including national and local elections, corporate accountability, policy advocacy, and public mobilization.

Purpose Labs bring new actors, new ideas, and new power together to drive transformational change on the world’s most pressing issues. I consulted on digital and strategy on large-scale programs, including for United Nations initiative #TeamHalo combating online COVID misinformation, and projects related to Ukraine war humanitarian communications, youth environmental engagement, ethical tech, and program insights.

Learning fellowship on climate science, finance, policy, and justice

Promoted to direct program strategy and management. Directed ACRONYM’s largest program, a $31 million digital-only ad campaign to elect Biden-Harris and reach voters with accurate information. Managed additional digital experimental initiatives and client work.• Directed program strategy and 18,000+ ads supporting Biden-Harris across 14 digital platforms. Led a 30-person multidisciplinary team; strategy and audience landscapes and memos; polling and research review; leadership advising; feedback and approval of all creatives and paid media plans; and communication with partners. Program achieved 2pp effect on target vote choice and won 2021 Reed Award for Best Online Advertising Campaign, Overall Category• Ran $5 million in 200+ controlled digital creative experiments. Collaborated with measurement team to integrate a Facebook ad measurement machine-learning tool and optimization into all programs• Oversaw feedback on creative, including a collaborative IGTV series with Ilana Glazer that received over 3.1 million organic social views• Developed and presented program reports and case studies to clients, donors, and press• Hired and managed two direct reports. Created job descriptions, hiring tests, and trainings to help reports succeed and firm scale during rapid growth

Led digital creative strategy and project management. Wrote briefs and scripts, ran client and partner calls, managed production and paid media coordination. Clients included Women’s Equality Center, Center for American Progress, NY Working Families Party, Anna Valencia for City Clerk of Chicago.• Elevated to lead a $5 million legislative digital paid program partnership with Progress NC, Higher Ground Wisconsin, and DLCC. Managed partner relationships and directed digital strategy, 8-person team, and 4,500+ candidate-specific ads, helping flip 19 seats blue• Produced high performing digital videos, graphics, and audio for clients in collaboration with creative teams, and built testing to maximize impact of $50K-$5 million+ digital client campaigns• Developed critical templates and messaging best practices, managed one direct report, and trained project managers, copywriters, and strategists to help firm scale during rapid growth

Promoted to direct communications for Illinois Democratic caucus committee with a $14 million annual operating budget. Managed communications for 22 contested senate races for the 2014 and 2016 election cycles, including strategy, digital, earned media, external communications, staff training and management, candidate media prep, in-house direct mail, and approval of paid media and polling.• Oversaw content for digital messaging and advertising for campaigns. Worked daily with Digital Director to target millions of voters across Facebook and Google ad platforms, register thousands of new voters, and run a paid email program to 200K+ email list• Directed strategic candidate comms. Wrote talking points, policy positions, speeches, and advised candidates for newspaper, television, radio interviews, endorsement meetings, and debates• Expanded the in-house direct mail program by writing mail for eight candidates, saving $712,000• Pioneered the political caucus’ first centralized political press program; directed a high volume ofearned media efforts from 13 campaign managers and media staff

Wrote, copy-edited, and managed pop culture and television articles for The Onion’s The A.V. Club.