Jessica Henry Email & Phone Number

Richmond, Virginia, United States

Working closely with the CEO, I collaborate on optimizing schedules, improving branding strategies, and refining employee resumes and policies. Additionally, I've led the overhaul of website content, policies, and interview screening questions to align seamlessly with our organizational objectives.

I oversee our marketing objectives and manage content calendars for all business units. My responsibilities encompass transforming video and long-form content into compelling web materials and marketing collateral, employing a meticulous approach. I am actively engaged in crafting captivating blogs, whitepapers, and lead magnets, effectively boosting engagement and driving interest in CLTC Certification Enrollment.My role involves strategizing and creating SEO-optimized evergreen content, providing us with a competitive edge to attract both current and prospective clients. Additionally, I specialize in crafting persuasive phone and email scripts that nurture exceptional rapport and high conversion rates among new and returning customers. This multifaceted position allows me to contribute dynamically to our marketing endeavors while fostering strong client connections and driving business growth.

My role involved crafting compelling press releases and email content, utilizing targeted keywords and strategic marketing approaches to boost sales of our top-tier research reports. Through these efforts, I spearheaded a significant increase in open rates, elevating them from 14.71% in August 2022 to an impressive 19.25% by August 2023. Additionally, I raised click-through rates from a modest 0.38% in August 2022 to a robust 0.65% in August 2023. These achievements highlight my dedication to driving engagement and enhancing the effectiveness of our marketing strategies.

Durham, North Carolina, United States

As the key driver of internal communications, I facilitated seamless information flow among corporate employees and portfolios. Notably, I served as the chief editor for public company press releases, ensuring adherence to industry standards. My role extended to developing and maintaining the company's intranet, creating comprehensive content, including informative blogs. Additionally, I managed the production and distribution of a weekly newsletter to a diverse audience of 70 employees.My responsibilities included meticulous management of records, orchestrating company conferences, overseeing editorial processes for external platforms, and strategically optimizing our online presence across various portfolios. Contributing significantly to the company website's development, I influenced content, navigation, and creative decisions to bolster our brand image.

Raleigh, North Carolina, United States

I played a pivotal role in the 2018 website relaunch, handling SEO updates across all landing pages. This effort led to organic search becoming our primary online traffic source, resulting in a 50% higher viewership on optimized pages than others. I increased brand visibility and category page visits by 12% through strategic optimization efforts.I implemented strategies to enhance website visit duration by showcasing new inventory in an easily accessible manner, improving the overall customer experience. Additionally, my contributions in online content and SEO optimization significantly impacted 77% of all online purchases.One of my notable initiatives was launching and curating the boutique's STYLIST BLOG. A particular post I authored, '9 LIVES: What to Know Before the Show,' remarkably triggered a 10% surge in ticket sales for our annual fashion event, representing 66% of total sales the following week.

Raleigh, North Carolina, United States

This role allowed me to expand my expertise in customer service and fashion advisement while introducing me to the realms of eCommerce and digital marketing. I took charge of various responsibilities: - Authored, designed, and scheduled bimonthly email marketing campaigns, reaching out to a subscriber base of over 1,000 individuals.- Managed the boutique's Etsy account, ensuring captivating product images and detailed descriptions for a compelling online presence.- Personally assisted clients during trunk show events, providing personalized product guidance and styling tips to enhance their experience.