Jess Rothschild Email and Phone Number

• Hire, manage and coach a team of (4) UX designers in methodology, artifactdelivery and presentation skills• Launch and lead CX practice; roadmap, design and research programs; measure outcomes; own OKRs and metrics • Design, synthesize, apply and socialize CX/UX insights and research for cross-functional stakeholder decisions, leading to enhancements to online banking, mortgage management and business loan experiences• Create & oversee design artifacts: service blueprints, journey maps, personas, empathy maps• Create & oversee UX research plans, usability test scripts, surveys • Collaborate with agile/cross-discipline product, marketing, and engineering teams to translate business and user goals into user-centered/accessible solutions• Improved efficiency and unified Valley's product suite by establishing a UXplaybook, deliverable templates, a taxonomy database, UX design system andresearch repository• Facilitate workshops (ie: discovery, empathy, prioritization) with product and marketing teams with the goals of building agreement across stakeholders• Align with stakeholders to shift perspectives from features-first to users-first, gain clarity on user needs, motivations and behaviors, prioritize features in order to shape the product roadmap• Synthesize & present findings into deliverables which highlight actionableinsights that drive product and design decisions

‣ Creator & exec. producer of GLAAD nominated documentary podcast "Finding Fire Island" ‣ Featured on NPR, The Hollywood Reporter, The New York Times, The Advocate‣ Host & exec. producer of weekly "Hot Takes & Deep Dives" - guests include Rosie O'Donnell, Sandra Bernhard, Isaac Mizrahi, Fran Drescher, Melissa Etheridge, The L Word creator Ilene Chaiken, John Cameron Mitchell, Rachel Dratch, Mario Cantone & more‣ Produce, research, edit & book all podcast episodes

• Hired, managed workflows & coached team of 4 UX designers • Created user personas, user stories, sitemaps, user flows, wireframes, and highfidelity prototypes• Fostered a design culture that encouraged user research and human-centereddesign thinking through facilitating design crits and workshops• UX Lead on “Maya,” a mobile app focused on cognitive behavioral therapy foryouth with anxiety and depression. Completed competitive analysis, createdpersonas & empathy maps, designed user flows, prototyped & usability testedalongside a team of 6 engineers, 1 UI designer and product manager• UX Lead on “Find a Physician” feature within Weill Cornell Medicine's PatientCare site. Required multiple user flows to accommodate new and existingpatients, making an appointment based on location and predictive search• Established company's design system and brand guidelines to standardize andcreate a share visual language across the UX and engineering teams• Wrote & analyzed surveys, conduct IDIs & usability tests to improve both publicweb site UIs and internal enterprise software used by the entire organization

Liaise with stakeholders, design and engineering teams to iterate on and launch new digital products, including the company Intranet, online calendar, mobile platforms, job and student application systems Sketch, wireframe, mockup and prototype web and mobile interfaces to communicate interaction to clients and face-lift existing designs across rockefeller.edu Participate in all phases of user research (competitive analysis, in-depth interviews, contextual inquiries) and usability testing to satisfy product, design and stakeholder requirements for all digital initiatives Owned launch of Intranet, redesign of university web site, microsites (Annual Report, Graduate Program, River Campus, Pioneering Discoveries digital exhibit)Won over difficult stakeholders by designing detailed prototypes for every screen and state for various projectsEstablished UX design as the first stage of all digital development, instituting a user-centered design approachDefine and analyze metrics for launched products and feed learnings back into the development process

Designed, developed and launched 30+ departmental, institute and center websites. Created user manuals and training guides. Provide CMS training and support. Facilitated marketing team to define, build and execute the Rockefeller University web standards and guidelines.

Designed high-impact, user-centered Web sites with strong emotional appeal, sophisticated production values and intuitive navigation to maximize user engagement and cement powerful brand identitiesProduced user flows, personas, wireframes, site maps and high-fidelity web/mobile prototypes for clients in the healthcare industry (mednet-tech.com)