Demonstrated exceptional leadership by guiding a team of 5 professionals in the Sales Division to achieve peak performance. Managed diverse projects simultaneously for key accounts, ensuring prompt and accurate completion. Played a pivotal role in achieving a $22MM annual sales milestone, marking a 10% growth over 5 years. Leveraged strong analytical skills to conduct thorough market research using WGSN, social media, and online sources. Identified opportunities through comprehensive market analysis and sales report review, crafting innovative business and merchandising strategies aligned with KPIs. Led comprehensive comp shopping endeavours, gathering essential data for P&L insights. Developed seasonal trend mood boards, fostering clear direction for teams and client interactions. Fostered robust client relationships, delivering trend insights, design concepts, and tailored product assortments. Collaborated closely with Design and Sourcing teams, incorporating buyer feedback to create customized collections and programs. Executed successful visual storytelling product assortments from a merchandising and product development standpoint. Partnered with Sourcing for innovative product development for each season while implementing cost-effective negotiations, maintaining budget adherence. Creative directed seasonal photoshoots and marketing materials as well as spearheaded the company's rebrand while managing agency interactions and projects. Guided the sample approval process, ensuring adherence to standards and providing solutions when necessary

Collaborated effectively with the Creative Director and Sourcing team to define seasonal focus categories, product assortments, and assisted with the creation of line plans. Teamed up with Sales to craft comprehensive seasonal presentations and impactful selling tools, directly contributing to successful outcomes. Worked closely with Design to tailor presentations to specific clients and prepped for meeting with buyers which included organizing samples and swatches. Employed spreadsheet tools and client portals such as GPS and PLM to generate precise quotes, maintaining alignment with organizational standards. Contributed valuable insights in post-mortem meetings through SWOT analyses at the start and close of each season. Led the strategic and design execution of trade show visual presentations, encompassing product merchandising, logistics coordination with the Shipping department, and active participation in sales efforts. Collaborated with the Sales Manager to establish the NuOrder online sales platform, ensuring adherence to top-tier practices in managing product listings, inventory, visuals, and line sheets.

Provided direct support to the sales operations by formatting and producing weekly, monthly, and quarterly sales reports, as well as assisting in preparing post-season analyses. Exhibited meticulous attention to detail in validating the MELE report, promptly addressing discrepancies with the Merchandising and Customer Service teams. Ensured timely communication of cancelled styles or shortages to The Hudson’s Bay, while managing extensions and resolving PO/EDI concerns. Collaborated seamlessly with Brand Managers and Merchandise Analysts to curate and present essential looks for monthly flyers and seasonal fashion book requests from Hudson’s Bay.

Engaged in daily research and content creation across a diverse range of subjects such as fashion, beauty, and health, delivering articles for both online and print mediums. Demonstrated creativity by generating and presenting concepts for upcoming content in both formats. Facilitated interviews, transcribing discussions for incorporation into stories. Additionally, played an integral role in sourcing relevant visual assets, including photos, to complement narratives for both online and print publications.

Crafted engaging styling narratives for targeted products, curating a blend of street style, celebrity, inspirational, and editorial photos to complement each story's essence. Skillfully located advertisements showcasing distinct fashion designers. Demonstrated organizational prowess by cataloging photos within Excel to ensure efficient management. Conducted thorough research and compiled fashion-related lists in Excel format, encompassing categories like top 100 blogs and Instagram accounts, contributing to insightful industry insights.

Managed and organized photoshoots, overseeing material selection, prop coordination, model and photographer choice, budget management, merchandise arrangement, and model styling. Proactively engaged potential buyers through strategic emailing and networking initiatives. Managed comprehensive social media presence, crafting captions and scheduling posts across all platforms. Collaborated closely with the Creative Director to formulate marketing and advertising strategies. Displayed financial acumen by generating invoices and developing line sheets to facilitate smooth transactions.