Mosaic BizOps consults with businesses on HR and marketing technology change initiatives and employer branding strategy, as well as offers fractional marketing and business operations implementation and support services for HR consultants.With expertise across the disciplines of HR, digital marketing, event management, client success and sales, Mosaic BizOps is your partner for up-leveling strategic marketing and communication efforts; evaluating, adopting and launching new business software technologies; workflow process design and support; championing special operational projects; and, overall organizational change management success.

The Apeiron Network is a collective of entrepreneurs who learn, develop, network and grow together. Do you have an organizational project that requires consulting expertise across a variety of disciplines (e.g., HR, marketing, IT, change management, finance, business incentives, leadership development, etc.)? Send me a LinkedIn message to learn more how to engage with Apeiron as a fellow entrepreneur and/or as an organization in search of external expertise.

I led overall marketing and event management strategy for our tech and digital innovation industry-focused member organization. My team's activities and marketing channel efforts spanned everything from evergreen pillar content development to drive better organic search outcomes, to feature content and news syndication online and via video podcast, to earned media pitching and PR as a Service, to large scale event planning and execution.Strategic Marketing | Search Engine Marketing | Demand Generation | Salesforce Administration | Marketing Automation Process Workflow | Project Management | Content Generation | Copywriting | Graphic Design | Research Report Development | Event Management | Team Development | Marketing KPI Dashboard Development & Analysis | Brand Management | Presentation Development | Public Speaking | Networking Enthusiast

I led marketing at ExactHire, an Indianapolis-based software firm that develops SaaS applications that empower companies to automate and improve the employer hiring process. I also managed talent-related activities such as recruiting, onboarding and employee development.Content Marketing | Web Site Traffic Growth | Marketing Analytics Interpretation | Brand Strategy | Social Media Strategy | Search Engine Optimization | Content Development | Copywriting | Lead Generation | Software Implementation Project Management | Client Services Strategy | Training & Tech Support Documentation | Recruiting | Account Management | Employee Onboarding | Software Testing | Job Evaluation | Employee Engagement | Corporate Communication

Manage Client Services function | Department handles all new client software implementations; as well as, ongoing customer training and support. Supervise client support team and produce training documentation articles, videos and e-newsletter.Also, manage all marketing efforts for ExactHire with heavy emphasis on inbound marketing and social media tactics:--Search Engine Marketing (SEM) - develop content around targeted keywords, interpret software and partner recommendations for on-page content changes, and manage company content management system (CMS) to add and maintain company site pages.--Author owned content such as blog posts, white papers, social media posts--Develop lead nurturing drip campaigns to sales prospects; as well as, to existing customers to promote product adaptation and customer retention--Interpret web marketing analytics to spot trends and enact changes to on-page content to maximize ranking potential on search engines--Develop content for web-bases sales proposals--Manage all company social media sites and develop social media strategy

Key contributor supporting the Communication and Wellness Team during insurance plan renewal busy season—helping firm to meet short-term seasonal demand for additional employee benefit communication specialists.--Ensure timely execution of the Communication and Wellness team’s contribution to the client renewal and implementation phase by developing benefit communication materials based on the firm’s branding standards.--Monitor benefit materials language for inconsistencies with details outlined in insurance carrier plan documents.

Led Human Resources function, aka the "Talent Agency," for the $31 million (2008) organization. The Talent Agency was part of CIK Corporate (now known as PERQ), serving two operating entities, Tri-Auto Enterprises, providing direct marketing services across the nation to the automotive industry; and Trace Communications, a print services broker and mail production facility. Reported directly to CEO/Owner, and supervised Recruitment Specialist.--Able to closely tie performance to rewards by directing and evaluating performance management processes and compensation administration within CIK. Periodically assessed competitiveness of benefit offerings.--Anticipated how strategic business objectives would drive workforce planning efforts.--Met challenging organizational needs during periods of fast growth by being business champion for recruitment process design, candidate sourcing and interview guide development.--Provided foundation for enterprise-wide training efforts and enhanced the "Incubator" leadership development program's curriculum by creating "Talent University" and authoring business case studies.--Engaged employees and management in an open door culture/environment by monitoring and assessing employee relations matters.--Preserved culture of organization, set expectations with employees, and promoted legal compliance by developing and interpreting policies.--Made recommendations to business owners regarding areas for management improvement/training based on information gathered while overseeing the discipline, complaint, exit interview and termination processes.

Managed as many as seven Client Services Department employees, who worked with clients on weekly deadlines to prepare print and direct mail jobs for production. Ensured that print advertising was successfully planned, prepared and approved prior to assigned press deadline. This was accomplished through the coordination of job details provided by Sales, Production & Art personnel, as well as clients.--Ensured that jobs for press were approved and accurate by deadline by managing departmental workflow.--Worked to foster a collaborative partnership between Client Services & Sales personnel.--Coached and mentored staff to improve in technical areas. Sourced, interviewed and trained incoming staff members; evaluated performance.--Led weekly department and individual staff member meetings.--Continued handling own book of business.

Planned new print advertising campaigns and designs targeting the automotive industry. Accountable for all employee recruitment activities in organization.--Brainstormed and executed new product designs and processes by leading cross-departmental product development team.--Presented recommendations for effective print designs to sales team by maintaining metrics on the results of sales that used specific products.--Conducted candidate sourcing, job description development, and initial phone screening interviews.--Personally averaged over $100,000 in monthly revenue contributions by continuing to handle own book of business and servicing existing clients.

Served as regional sales manager over two other inside sales representatives while continuing to prospect and service automotive dealerships in own territory.--Coached sales personnel to qualify prospects based on quality of fit to organization’s products.--Sold print and direct mail advertising to automotive dealerships; prospected by cold calling and asking for referrals.

Inside sales professional - Sold print and direct mail advertising to automotive dealerships; prospected by cold calling and asking for referrals.

Customer service for ad agency clients; In-person communication and negotiations with media representatives; media planning for radio & TV spots and newspaper ads; proofreading of copy and graphic design; liaison between owner and outsourced art professionals; administrative work such as filing of tearsheets; reconciliation of vendor invoices; submission of cooperative advertising claims on behalf of clients; in-person consultation with clients; generation of advertising contracts

Collegiate Internship - Data entry of various survey results; education regarding how to incorporate statistical data into market research information

Collegiate Internship - Support and contact management for the Public Relations Dept.; event planning for clients and suppliers surrounding races at the Indianapolis Motor Speedway; development of Access database