Jess Tobin Email & Phone Number

Texas, United States

Dallas, Texas, Us

Washington, Dc, Us

Collaborated cross-functionally to develop, plan and execute sales and marketing campaigns, which resulted in over 540,000 single-game tickets sold in 2017 season.Worked with the senior director of advertising to develop creative collateral and ensure a timely go-to-market strategy while managing $6.4M in advertising assets.Conceptualized and implemented external advertising campaigns including digital, print, outdoor and direct mail to support sales initiatives and ticketing goals. Direct mail efforts in 2016 resulted in $425,000 of new revenue.Managed active campaign calendar and creative submission process to ensure advertising efforts aligned with marketing objectives. Developed procedures and processes to increase department efficiency.Planned and executed corporate partner events, promotions and theme night activations both at Nationals Park and in the community to engage fans and drive ticket sales.Supervised a team of 10 experiential marketing employees while administering a $90,000 activation budget and a $25,000 advertising budget.

Washington, Dc, Us

Devised creative sales email messaging content which drove over $1,000,000 in revenue in 2016. Assisted with development of integrated marketing campaigns throughout the season to promote individual ticket sales and ancillary revenue opportunities. Planned and managed team's holiday-centric marketing campaigns which drove a 16% increase in sales from 2015 and $91,723 in incremental revenue. Managed trade and advertising partner relationships, including fulfillment of ticket requests and delivery of creative for advertising placement. Planned and prepared advertising and promotional material to ensure timely trafficking of assets. Trained and managed department coordinator, interns and shadows.

Washington, Dc, Us

Served as team's primary liaison to MLB broadcasting team, Nationals TV and radio broadcasters, Minor League affiliates, and Nationals Radio Affiliate Network. Facilitated game day and special event radio and TV broadcasts including the 2015 NHL Winter Classic at Nationals Park. Contributed to development of new promotions, email campaigns and site advertising efforts that maximized opportunities and results.Planned radio station activations, cross-promotions and theme nights to engage the community and drive ticket sales. Worked with Nationals TV partner to coordinate and fulfill internal promotions and requests.Coordinated and managed television camera placements, seat kills, signage and television truck parking per MLB regulations.Managed broadcast budget and financial reporting as well as television broadcast billing and department payroll.

Coordinated South Florida's largest kids-only race for over 5,000 middle school students while managing $150,000 program budget. Increased program participation by over 30% from 2012 to 2013 through face-to-face interactions with staff at over 80 schools. Oversaw race day logistics and operations in addition to supervising over 75 volunteers and staff. Worked directly with Miami-Dade County Superintendent, district officials and Miami-Dade County school teachers and principals to adopt program.

Coral Gables, Fl, Us

Organized and executed community events and fundraisers for the Sport Professionals Organization for Research and Training, Graduate Sport Administration student organizationCoordinated registration and golfer recruitment for the annual S.P.O.R.T Charity Golf Tournament

Responsible for guest speaker and conference attendee hospitalityAssisted with conference organization, logistics, and troubleshooting

Organized and assembled peer collected research for presentation Presented research to conference attendees from around the worldContributed ideas regarding future research directions

Washington, Dc, Us

Assisted with all aspects of the recruiting process including database maintenance, organizing on-campus events, recruit hosting, and campus toursResearched each recruit to provide coaches with weekly updates of their performance in football games (during the season)Collaborated with coaches and staff to improve efficiency and organization of recruitment processDeveloped innovative methods and strategies to appeal to and inform potential recruits about the program

Columbia, Sc, Us

Studied the induction of the tumor suppressor protein p53 by UV light for biology professor at the University of South CarolinaResponsibilities included amplifying over 400 DNA samples using Polymerase Chain Reaction (PCR), running gel electrophoresis on samples, and directional cloning of samples into plasmid vectors using restriction enzymesPerformed duties requiring superior organization and prioritization skills; employed initiative and ingenuity to develop research plans; documented procedures/ results for future students

Master'S Degree, Sport And Fitness Administration/Management

Bs, Biology, French