Jess Waters Email & Phone Number

• Developed and executed paid growth strategies across a diverse client base with marketing budgets from $50k-$900k monthly• Successfully managed channels including Meta (FB/Instagram), Google, Bing, Apple Search Ads, TikTok, Snapchat, email, SMS, and push.• Utilized analytics tools including GA4, UA, and Google Tag Manager• Managed multiple projects with backend developers resolve cross-domain tracking issues and analytics overhauls• Supported account managers in scheduling, preparing, and presenting for weekly client calls as well as communicating professionally and directly with clients via phone, email, and Slack• Worked collaboratively with client internal teams as well as contracted web developers, designers, engineers, and marketers to execute marketing content and strategyAchievements:• Overhauled agency reporting structure by implementing Google Data Studio, which substantially increased the timeliness and accuracy of our reports• Implemented transformative reactivation marketing campaign across push & email mediums which successfully reached out to 200,000+ lapsed customers• Grew FB sales by 666% with significant drop in CAC for a fitness industry eCommerce client• Grew customer acquisition across all channels by 113% in 12 months for a fintech app client• Exceeded growth goals month after month while dropping CAC 50% for a medical subscription service client

Roca is an innovative social impact firm that provides communications, strategic planning, and group process services for coastal environmental programs and projects nationwide. We are dedicated to working with nonprofits, universities, public programs, and businesses to make a positive impact on the coastal environment.Responsibilities included:• Successfully managed organic & paid efforts for social impact clients across digital channels including newsletter, Facebook, Twitter, and web• Created detailed quarterly marketing analysis reports & provided actionable recommendations and strategic adjustments• Supported account managers in maintaining client relationships, organizing workflows and timelines, and group process project management

Newmarket, Nh

Community Engagement Specialist supporting the Coastal Training Program at Great Bay National Estuarine Research Reserve. The Coastal Training Program supports coastal resource managers with training & data to make informed decisions on issues including development, stormwater management, land use, water quality, and habitat restoration.• Managed communications efforts for multiple grant-based projects engaging multiple National Estuarine Research Reserves from Maine to Hawai’i, and addressing a broad audience of citizen scientists, researchers, environmental professionals, and regulators• Engaged in project management for the same, including auditing existing materials, developing timelines, and maintaining project logs• Translated scientific understanding of complex genomics concepts and data finding through print and web materials for coastal manager audience• Developed project timelines & plans across multiple grant-based projects based on reviews of existing materials, project management, and risk assessment principles• Filmed nationally-distributed laboratory protocol videos for professional and citizen scientists working on environmental DNA (eDNA) collection• Successfully pivoted communications programming to video at onset of COVID-19 pandemic; produced several longform 'virtual tour' videos of conservation sites in NH; and facilitated a 3-day hybrid (in-person & live-streamed) conference for eDNA specialists• Managed a professional development group for 30+ landscape architects, builders, and regulators interested in living shoreline projects in New Hampshire• Participated in DEIJ workgroup to improve communications programs across a national network of 30 coastal nature reserves and affiliated nonprofits

Newmarket, Nh

Co-Founder & Marketing Manager of award-winning NH-based beekeeping company. Achievements include:• Being personally responsible for $16k in sales during our first month in business• Winning $6,200 in contest prize money for presentation skills and business concept• Supplying 500+ lbs of custom packaged honey to 300+ customers across 6 states• Partnering with 5 farms, 3 local businesses, and 2 university departments to establish a network of sustainability-focused apiaries along the New Hampshire Seacoast• Delivering world class presentations & successful funding pitches for a triple bottom line business to several venture capital firms & private investors• Completely integrating sustainability into our business practices. Half-Acre purchased carbon credits to offset 100% of our GHG emissions and exclusively used hives constructed from certified Sustainable Forestry Initiative NH White Pine

Founder of own freelance medical copyediting and multimedia production company, with clients including Takeda Pharmaceuticals, Ipsen Biopharmaceuticals, and BluPrint Oncology Concepts.• Designed and built internal and external websites• Organized and provided media coverage of patient and HCP events• Wrote hundreds of HCP speaker bios• Created and managed communications with patients, HCPs, and agencies

Cambridge, Ma

• Organized internal Takeda campaign to raise awareness of patient needs, including the production of both written and video materials conveying scientific research on patient treatment journeys and experiences• Wrote communications and publications regarding medical and scientific research for patients and families • Worked directly with cancer patients, their caregivers, and their healthcare providers to understand their needs and experiences• Developed new protocols for Takeda to center patient needs, particularly in Research & Development and the creation of drug trials• Created internal website for Patient Advocacy group which included written and video content• Worked closely with American Cancer Society and other cancer patient advocacy organizations