Jessica Williams

Jessica Williams Email and Phone Number

Director of Product Marketing @ eLumen
Midway, UT, US
Jessica Williams's Location
Salt Lake City, Utah, United States, United States
Jessica Williams's Contact Details

Jessica Williams personal email

n/a
About Jessica Williams

Data-driven strategist and marketer with over a dozen years’ experience leading product marketing and sales support teams for B2B enterprise products. Strong individual contributor and collaborative team leader. Exceptional writing, editing, presentation, and project management skills. Proficient at distilling complex and technical features and problems into clear drivers and benefits. Deep knowledge of education technology and K12 and Higher Education markets.

Jessica Williams's Current Company Details
eLumen

Elumen

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Director of Product Marketing
Midway, UT, US
Jessica Williams Work Experience Details
  • Elumen
    Director Of Product Marketing
    Elumen
    Midway, Ut, Us
  • Elumen
    Director Of Product Marketing
    Elumen Jun 2023 - Present
    Minneapolis, Mn, Us
  • Instructure
    Product Marketing Director, Platforms & Partners
    Instructure Nov 2021 - Jan 2023
    Salt Lake City, Utah, Us
    Integrated Kimono into the Instructure product line and re-branded the product; developed messaging, content, and competitive analysis for B2B products; and built go-to-market strategies for strategic partner solutions.
  • Kimono, Llc
    Director, Marketing & Strategy
    Kimono, Llc Dec 2015 - Nov 2021
    Salt Lake City, Utah, Us
    Manage marketing, such as lead generation, lead nurturing, and customer engagement campaigns, and provide sales support for enterprise SaaS sales to education entities. Implemented a marketing automation and lead scoring system to increase efficiency and lead engagement. Develop thought leadership content, conduct market and competitive research, and manage branding, partner marketing, SEM, display marketing, demos, and tradeshows.
  • Boomstartup
    Managing Director, Edtech / Edtech Advisor
    Boomstartup Apr 2015 - Jul 2016
    Salt Lake City, Ut, Us
    Created, launched, and managed the first vertical accelerator for BoomStartup. Recruited and screened education technology seed stage startups, built mentor and investor relationships, and delivered curriculum and events intended to help the startups validate their business models, bring their MVPs to market, and prepare to fundraise. Successfully graduated eight startups from the first program.
  • Pearson Education
    Head Of Strategy & Communication, School Product Technology
    Pearson Education Apr 2014 - Mar 2015
    London, Gb
    Led the strategy & communication team, driving strategic planning, roadmap strategy, product marketing, branding, and communication processes. Managed market and competitive research and provided intelligence to product, sales, and support leadership. Created technical documentation and sales support materials, including a digital sales handbook and the first comprehensive welcome kit for customers. Also led product briefings and supported sales calls, product demos, and corporate events. Represented the product team for initiatives spanning multiple areas of the business, such as LTI integration, digital onboarding, and customer journey initiatives.
  • Pearson Education
    Strategic Analyst, Strategy & Innovation Team
    Pearson Education Mar 2012 - Mar 2014
    London, Gb
    Partnered with global product team leaders and CIO team to drive convergence activities, for LMS, eReaders, content repositories, and formative assessment, with an emphasis on transitioning to a shared services development approach. Conducted financial, business model, market, and development ROI analysis. Supported M&A due diligence and integration planning. Socialized new market disruptors and innovations. Designed and managed strategic marketing and thought leadership campaigns that spanned across the K-12 business.
  • Edustructures / Pearson Data Solutions
    Sr Marketing Manager
    Edustructures / Pearson Data Solutions Feb 2010 - Mar 2012
    Sandy, Utah, Us
    Drove marketing activities for a division of Pearson that specialized in enterprise interoperability solutions for the PK-20 education market. Established message framework, managed adoption and retention strategies, and created thought leadership content and campaigns. Launched and managed search marketing, SEO, social media, and a new corporate website. Planned and managed events, tradeshows, product demonstrations, and supported RFP responses.
  • Datamark
    Client Solutions Manager
    Datamark Oct 2007 - Jan 2010
    Managed relationships and deliverables in all channels for several higher education clients, totaling revenue in excess of $2 million per month. Lead cross-functional teams consisting of media buyers, planners, copywriters, art directors, project managers, developers, and strategists. Also defined processes and created documentation for successfully on-boarding new clients.
  • Datamark
    Production Manager
    Datamark Jan 2004 - Oct 2007
    Managed pricing, workflow and documentation for all outsourced print production and provided company-wide production training. Responsible for print quality control and process improvements between planning, creative, and production departments. Worked on core implementation team to configure and rollout new project management software and a digital asset manager.
  • Sandy Area Chamber Of Commerce
    Communication Director
    Sandy Area Chamber Of Commerce Jan 2003 - Jan 2004
    Editor and primary writer for The Progress Business Journal, distributed to all Sandy businesses. Maintained the Web site, planned and promoted networking events, created graphics and advertisements, and drafted media releases, public service announcements, and correspondence to the membership.

Jessica Williams Skills

Lead Generation Strategy Marketing Communications Direct Marketing Management Project Management Social Media Marketing Marketing Marketing Strategy Market Research Crm Strategic Planning Advertising Online Marketing Product Marketing Cross Functional Team Leadership Business Analysis Training Product Management Leadership Business Development Enterprise Software Strategic Partnerships Sales B2b Marketing Writing Sem Seo Web Marketing Creative Direction Online Advertising Social Media Analytics Web Analytics Event Planning Email Marketing Digital Marketing B2b Brand Development Copywriting Account Management Customer Relationship Management Integration Integrated Marketing Educational Technology Technical Writing Lead Scoring Public Relations E Learning Thought Leadership

Jessica Williams Education Details

  • Westminster University
    Westminster University
    Communication
  • Westminster University
    Westminster University
    Writing Emphasis

Frequently Asked Questions about Jessica Williams

What company does Jessica Williams work for?

Jessica Williams works for Elumen

What is Jessica Williams's role at the current company?

Jessica Williams's current role is Director of Product Marketing.

What is Jessica Williams's email address?

Jessica Williams's email address is jb****@****k12.com

What schools did Jessica Williams attend?

Jessica Williams attended Westminster University, Westminster University.

What are some of Jessica Williams's interests?

Jessica Williams has interest in Science And Technology, Education, Environment.

What skills is Jessica Williams known for?

Jessica Williams has skills like Lead Generation, Strategy, Marketing Communications, Direct Marketing, Management, Project Management, Social Media Marketing, Marketing, Marketing Strategy, Market Research, Crm, Strategic Planning.

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