Jessica White is a Healthy obsession with partnerships + orange hats at Vigor. Colleagues describe them as "I’ve worked with Jess while at EMC and most recently, at SimpliVity. Jess is a passionate and knowledgeable marketer with a real ability to create marketing programs aligned to GTM strategy. She’s exceptional at leading and collaborating with cross-functional teams. While at SimpliVity, she supported me with the development and rollout of our global partner program – crafting partner value propositions, tools, communication strategies and marketing programs from the ground up to enable the success of our partners. She’s a hard worker with a positive energy and has an eye for keeping it simple. She has built strong relationships with leadership and our channel organization – a true marketing partner to sales.", "I have worked with Jessica both at Simplivity and at Dell EMC. Jessica has a very distinct leadership style; she has earned the respect and attention from corporate leadership, her peers and the partner community from each company she has worked for, which has been further seen and proven through recent CRN awards. I had the pleasure to work closely with Jessica on the Big Data team at EMC, and through her initiative, learned the value and also skills around integrated marketed campaigns which have further inspired my own career. I highly recommend Jessica as a leader to future tech companies who wish to establish partnerships as a demand generating function of their organization. She not only has the capacity to drive campaigns, but to also establish marketing as a function of the sales organization. I wish Jessica the best of luck in her career, although I don't think she needs it!", and "Jessica is a valued member of the Marketing Leadership Development Program. She has shown tremendous professional growth over the last 15 months at EMC. She produces excellent work deliverables. She is proactive and skilled in networking throughout the company. She knows what she wants and goes for it!"
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PrincipalVigor Aug 2021 - Present -
Director, Technology Alliances MarketingCyberark Jul 2017 - Feb 2022Newton, Ma, UsResponsible for global technology alliances program go-to-market strategy, launched PAM industry's first Marketplace, established Business Development Sales Engagement Team (grew alliance partner influence revenue to 30% overall bookings), directly managed strategic partner GTM plans. -
Channel Marketing ManagerHpe Simplivity Aug 2015 - Jul 2017Houston, Texas, UsResponsible for developing global partner marketing programs in support of SimpliVity’s go-to-market strategy; aligned with sales, field marketing and partner requirements, contributing to doubled year over year bookings and 2.5x growth in customer base. -
Global Solution Campaign Manager: Big DataEmc Jul 2014 - Jul 2015Round Rock, Texas, UsResponsible for EMC’s big data integrated marketing strategy, driving interlock with key solution sales and marketing stakeholders to align program strategy to go-to-market and routes-to-market. Joint planning with key system integrators and technical alliance partners. Defining the right mix of marketing tactics, content strategy and program development roadmap aligned to audience and buyers journey. Establishing measurable marketing goals, setting baselines and targets, ongoing performance optimization and reporting results to executive stakeholders. -
Global Marketing CampaignsEmc Jun 2011 - Jun 2014Round Rock, Texas, UsResponsible for campaign strategy, development, and management of EMC’s global S75 campaign aligned to sales priorities, product announcements, and go-to-market requirements with the goal of achieving higher level of EMC market awareness and increasing market share. -
Global Channel MarketingEmc Jan 2009 - Jun 2011Round Rock, Texas, UsManaged central development of global marketing campaigns with the goal of driving incremental revenue and improving market reach. Responsible for executing campaign strategy, development and deployment through global VAR and Distributor community. -
Marketing Leadership DevelopmentEmc Jun 2007 - Dec 2008Round Rock, Texas, UsIntensive eighteen-month rotational program to build future leaders by providing a well rounded understanding of the marketing organization at EMC and by developing critical thinking and technical skill sets. - Global Services Marketing- Marketing Programs- EMC Select (EMC's third-party re-seller business)- Public Relations- Channel Marketing- Product Marketing -
Marketing Intern - Global Product Sales OrganizationEmc May 2006 - May 2007Round Rock, Texas, UsResponsible for management of EMC’s Go To Market Readiness Team (GMRT); an executive, cross-functional body that governs EMC launch readiness and integration. GMRT aligns launches to marketing activities, corporate initiatives and strategy, and field requirements. Every product and service launched by EMC is required to participate in the GMRT process.
Jessica White Education Details
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Bentley UniversityManagement -
Providence CollegeMarketing
Frequently Asked Questions about Jessica White
What company does Jessica White work for?
Jessica White works for Vigor
What is Jessica White's role at the current company?
Jessica White's current role is Healthy obsession with partnerships + orange hats.
What schools did Jessica White attend?
Jessica White attended Bentley University, Providence College.
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