Jessy Baretta Sers

Jessy Baretta Sers Email and Phone Number

International Brand Development Director - DIM Paris @ DIM
France
Jessy Baretta Sers's Location
France, France
Jessy Baretta Sers's Contact Details

Jessy Baretta Sers personal email

Jessy Baretta Sers phone numbers

About Jessy Baretta Sers

For years, I have been working along French premium and luxury brands to build their #desirability #attractivity #fame to reach international consumer audiences. 🎓Professional background15 years' experience in international marketing & communication Scopes: global, Domestic SEA Asia, global Travel Retail, China domesticIndustry: fashion, leather goods, wines & Spirits, footwear, fragrances, eyewearAudiences: new luxury & premium consumers 🚀My expertise ? Driving brands to be even more desirable to gen Z and Millenials audiences (Asia, Europe, Americas). In which field? All creatives industries (fashion, luxury, sport, hospitality) with an ambitions to expand their business, a heritage and/or know-how to pass on. ⭐ Core competencesBuilding a 360 brand vision, go to marketRolling out marketing omnichanel action plans (retail, digital, CRM, PR etc.)Leading digital transformation of brand experience (content, e-influence, media, social media)Sales experience, ability to negotiate, customer-centric approachManaging budget and keeping track of performanceLeadership, team spirit, stakeholder management, ability to gather people around a brand visionMentoring and coaching talentsFluent French, English. Notions of Chinese (mandarin) and Spanish

Jessy Baretta Sers's Current Company Details
DIM

Dim

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International Brand Development Director - DIM Paris
France
Website:
dimparis.com
Employees:
1176
Jessy Baretta Sers Work Experience Details
  • Dim
    International Brand Development Director - Dim Paris
    Dim
    France
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  • Dim
    Brand & Retail Expansion Director - Dim International
    Dim Apr 2024 - Present
    Rueil-Malmaison , France, Fr
    - Building, animating and developing DIM international Brand community accross global markets: Spreading the key brand DNA to our network, building marketing plans and vision for key markets. - In charge of the retail expansion of the brand DIM (from building the strategy on key cities, to finding locations, building sales projection, etc until opening). - Acting as a business enablers for retail, ecom, and mass markets by building the right connection with HQ teams. Building the business development strategy from brand & business standpoint. Sharing with key stakeholders and top management.
    View
  • Lacoste
    Directeur Marketing & Communication - Asie Sud-Est & Global Travel Retail - Paris / Hong Kong
    Lacoste Jul 2016 - Mar 2024
    Paris, Ile-De-France, Fr
    Scope: 11 markets of South East Asia (350 stores, 4 lacoste.com websites, 13 e-retailers) and global travel retail. Key objective: Build a new brand ecosystem rejuvenating consumer base, premiumizing customer experience and increasing brand community interactions. Uniquely transformed brand experience from physical to digital.- Build the brand marketing plans for each markets - Lead the regional key initiatives to grow the business and boost brand visibility (regional ambassador, Tiktok collaboration, Sneaker relaunch, Brand anniversary exhibition etc.)- Lead all activations' implementation accross the region with objective of reaching retail excellenceFull 360 rounded omnicanal activations : e-com & retail, media, CRM, launch of new collections, special collaboration, e-influence, and wholesale.
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  • Lacoste
    Key Account Manager Asia Pacific
    Lacoste Sep 2014 - Aug 2016
    Paris, Ile-De-France, Fr
    Management of the relation with distributors in Thailand, Indonesia, and Singapore. Total network of about 200 stores. Healthy and tracked growth peroformance. Coaching distributors' team:- To elevate brand standards and operations (marketing, logistics, collection roations etc).- To boost brand experience at all touchpoints (VM training, selling ceremony, review digital visibility, optimize influencer deals etc.)
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  • Lvmh
    Singapore Brand Manager - Dom Pérignon & Ruinart Champagnes
    Lvmh 2013 - 2014
    Paris, Fr
    N.1 market for Wines and Spirits in South east Asia- Brand ambassador to endorse brand vision in key events- Promote the Champagne Houses via selective distribution and HNWI/VIPs special events - Launch the first customer loyalty program in partnership with top prestigious trade partners
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  • Lvmh
    International Brand Manager - Dom Pérignon & Moet&Chandon - Global Hq Paris
    Lvmh 2011 - 2013
    Paris, Fr
    - Define global brand animation program: from the brief to full 360 program- Key global scopes: on trade, off trade, digital, global travel retail - Develop all contents to deploy global animation in all markets
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  • Gruppo Campari
    China Brand Manager
    Gruppo Campari 2008 - 2010
    Sesto San Giovanni, Milan, It
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  • Groupe Camus
    Sales & Marketing Manager - China
    Groupe Camus 2007 - 2008
    Cognac, Fr
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  • Suntory
    Brand Manager Assistant - China
    Suntory 2006 - 2007
    Minato-Ku,, Tokyo, Jp
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  • Lvmh
    Intern Marketing Assistant - Dom Pérignon & Hennessy Xo - China
    Lvmh 2005 - 2006
    Paris, Fr
    View

Jessy Baretta Sers Skills

Marketing Trade Marketing Fmcg Luxury Goods Brand Management Marketing Strategy Gestion De La Marque Market Planning Public Relations Marketing Management Wine Product Development Crm Merchandising International Marketing Expertise Consommateur Chinois Retail Connaissance Consommateur De Luxe Management Management Marketing Articles De Luxe Marketing International Leadership Branding

Jessy Baretta Sers Education Details

  • Skema Business School
    Skema Business School
    Marketing And International Business

Frequently Asked Questions about Jessy Baretta Sers

What company does Jessy Baretta Sers work for?

Jessy Baretta Sers works for Dim

What is Jessy Baretta Sers's role at the current company?

Jessy Baretta Sers's current role is International Brand Development Director - DIM Paris.

What is Jessy Baretta Sers's email address?

Jessy Baretta Sers's email address is je****@****msn.com

What is Jessy Baretta Sers's direct phone number?

Jessy Baretta Sers's direct phone number is (800) 452*****

What schools did Jessy Baretta Sers attend?

Jessy Baretta Sers attended Skema Business School.

What skills is Jessy Baretta Sers known for?

Jessy Baretta Sers has skills like Marketing, Trade Marketing, Fmcg, Luxury Goods, Brand Management, Marketing Strategy, Gestion De La Marque, Market Planning, Public Relations, Marketing Management, Wine, Product Development.

Who are Jessy Baretta Sers's colleagues?

Jessy Baretta Sers's colleagues are Horvat Laurence, Laurine Forestier, Marc Alcaide, Anne Amiot, Nathalie Spiteri, Damir Rogać, Emmanuel Huon.

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