Jessica Plume Email & Phone Number

Middleton, Wisconsin, United States

Madison, Wisconsin

San Mateo, California

I led a growing content creation team on a global level. This included photographers, art directors, retouchers, editors, and outside vendors. I managed the budget for this team including equipment and production costs, as well as monthly SOW's. I was responsible for photo and video content creation and curation for marketing and advertising. I led pre-production and execution of GoPro original productions. I was integral in the development and scaling of UGC through influencer partnerships and advocacy. I communicated creative and content strategy with executives, and integrated marketing. I worked with project managers to determine the calendar and delivery of content to outlets including OOH, OTT, channel marketing, digital advertising and social. I worked closely with consumer insights team to gain feedback on content with data that includes analysis on user preferences, spending habits, sales and localization of content. I implemented this feedback in our content strategy calendar and production planning.* Worked to elevate and train users to create on brand content cutting out production spend in half.• By including the community in marketing, we saw more growth and social engagement through the ‘GoPro Awards’ Program and the GoPro ‘Million Dollar Challenge’• I worked hand-in-hand with global advocates and professional ambassadors to create fundamental assets across advertising

San Mateo

Responsible for the curation, communication and rights of all user generated content for marketing use. I helped scale the GoPro Awards community and ambassador programs. I worked closely with Integrated Marketing and Social Media teams to determine content needs and plans so we could best leverage our community content. I worked hand in hand with advocates and professional ambassadors to create assets for use across marketing. I managed a small team of Photographers and was responsible for overseeing schedules and making sure content was delivered to meet Brand deadlines.

Irvine Ca

I managed the creative and e-commerce operations of the on-site media department, including video and photography. I led a team of 5 employees and multiple seasonal freelancers. My responsibilities included creation of marketing photography, scheduling, and oversight of the product and e-commerce photography for 6 brands. I trafficked all studio and off-site shoots as well as post-production. I carefully crafted details of shoots and production logistics. I supervised staff and coordinated with outside vendors. I developed and kept detailed accounts of all vendor chromes to ensure maximum consistency across partners. I communicated with executives on photo direction and marketing. Lastly, I managed the studio inventory and was responsible for budgeting our annual costs and upgrades. I implemented new time saving technologies making our team more efficient.

Irvine

I was responsible for the on-site photography studio and e-commerce shoots for 6 brands. I ran a very high volume studio managing tens of thousands of assets at a time on different e-commerce projects for a number of clients. I managed and tracked all of the company's media equipment. This included upgrades, servicing and inventory.

Photography

Bfa, Photography / Fine Art