Jessy Quezada, Pacs Email & Phone Number

San Diego, California, United States

Western Region

Southern California

Greater San Diego Area

Greater San Diego Area

• Promoted the Respiratory Portfolio in COPD, Asthma and AR to Pulmonologists, PCPs, Peds and Allergists.• Successfully executed marketing strategies and territory business plan to exceed sales expectations.• Utilized resources and conducted speaker led programs to foster scientific and educational based discussions.• Conducted territory analysis to identify my business needs and drive value added discussions with my customers.• Focused on evidence based medicine and account based selling to establish strong partnerships with my accounts.• Served on the Respiratory Advisory Board for Regional Vice President.• Chosen as managed care point for the district by working with PPIC on pull through strategies.• Sales Force Automation trainer for new CRM and iPad integration that included call mapping, pre-call planning, post-call analysis and sample management.• Served as regional trainer for new commercial capabilities with sales analytics and territory management.

Greater San Diego Area

• Coached and motivated my team to sell our portfolio while executing tactical plans to exceed sales objectives.• Established laser focus on routing and targeting to ensure adequate coverage of key customers.• Coached and trained sales representatives to master products, market and customer knowledge to better position themselves as treatment partners with their customers.• Worked with representatives to identify and address career goals.• Effectively coached through market issues to retain and grow our business.• Addressed team and individual issues with performance management, profit streams and budget management.• Performed human resource duties by successfully filling open positions with the best qualified individuals.• Recruited and managed Cardiovascular and Urology speakers while strengthening KOL relationships.• Partnered with Market Development Manager and Regional VP to secure increased budget allocations by maximizing return on investment and reducing expenses.• Served as Pharma Trade and Avodart product director for the Pacific Sun Region.• Successfully launched brands and received launch kicker awards: Coreg CR Launch Kicker Tier 1 award of $5,000, Beecham Urology Incentive $500, Lovaza Super Bonus Tier 1 Award $5,000 and Avodart CombAT Launch Program: one TST achieved tier 2 of $2,500.• 2008 Ruby Level Winners’ Circle Award: National 58 of 247. Final percent ranking of top 23% in the Nation.

Western U.S.

• Prepared and conducted training for new and experienced account managers in the following areas: Account Based Selling, Contracting, Evidence Based Medicine, Facilitation/Presentation Skills, Territory Management, SFA and New Product launches.• Worked with Regional Analyst, Directors of Market Development and Regional Directors in preparation of regional and territory level business plans and business reviews.• Provided data analysis and ad hoc reports to monitor sales force effectiveness in sales activity and marketing strategy implementation across the western region.• Worked with RSDs and Marketing around targeting and pull through for key initiatives. • Worked with RAM and RSD to recruit and interview qualified account managers as needed.• Coached Account Managers through field work contacts to assist in skills development.• Managed the National Mentorship programs for Oncology and Acute Care.• Partnered with Arixtra Marketing to develop KOL’s, speakers and pull-through strategies.• Managed the speakers program for Oncology and Acute care.• Worked with Tykerb marketing to develop continuing education programs for Oncology OAMs.

Palo Alto, Ca

• Participated in all marketing strategic, tactical and commercial team meetings for Arixtra.• Facilitated the Field Advisory Board to enhance communication in a matrix environment.• Served as a product trainer at educational breakouts during National Sales Meetings.• Supported regional recruiting activities by serving as the Associate Recruiter.• Responsible selling oncology and acute care product line to Anesthesiologists, Oncologists, Hematologists, Rad/Onc, Gyn/Onc, Oncology Nursing staff, Emergency Medicine physicians and Orthopedic Surgeons. • Established strong working relationships with Key Oncology Thought Leaders in both academic and community based hospitals to continually develop them as GSK Champions and National speakers.• Sponsored and attended oncology educational forums (Tumor Boards, Grand Rounds, Symposiums).• Established Bexxar and Argatroban preceptorships at Stanford University Hospital for OAM training.• Completed the first Bexxar site training and certification for the west coast sector at Stanford University Hospital.• Developed strategically targeted, account specific business plans that reflected an in-depth understanding of the local, regional and national markets in order to impact product sales on a local level.• Worked closely with Directors of Pharmacy and Pharmacy staff to maximize GPO Contracts and Rebates.• Maintained knowledge of therapeutic advances including ongoing research, peer review literature and interaction with co-operative groups in my territory.

Palo Alto, Ca

• Responsible for hospital and clinic selling.• Championed key customers and speakers to positively impact district sales.• Used targeting strategies to focus on key customers in sales calls and program planning.• Generated data analysis to gain a better understanding of our market share.• Served as guest trainer during a regional training class in N. California.• Presented and led data management workshop at California regional meeting.

Palo Alto, Ca

• Utilized product knowledge and selling skills to increase customer awareness and product use.• Gained knowledge of key customers and created partnerships that enhanced our business opportunities.• Developed creative approaches to gain customer access in more “difficult to see” accounts.• Performed analysis of sales reports and disseminated new targeted reports to all district counterparts.• Served as computer liaison for the district and field network coordinator for the N. California region.

Santa Clara, Ca

• Coordinated creation of all marketing material and corporate communications.• Conducted profiling for international markets and potential distributors.• Responsible for contracting with our international distribution channels.

San Bruno, Ca

• Managed material development and contract negotiations.• Conducted market and competitor intelligence research in preparation for a new product launch.• Hosted focus group discussions to collect professional feedback from the healthcare community.• Managed the creation and budgeting of all Speakers Bureau support materials. • Managed placement of speakers at national / international institutions, conferences, and symposiums.• Administrator of the National Advisory Council.• Assisted in the coordination of the national sales meetings.• Performed sales analysis to set appropriate forecasts and adjust business models.• Produced ad hoc sales reports for sales team and executive management.• Managed the creation of training material and conducted new representatives training workshops.