Jessica Zimmerman Email & Phone Number

San Antonio, Texas, US

Newark, New Jersey, US

San Antonio, Texas, US

Chicago, Illinois, US

• Drive conversion across multiple KPIs by identifying key segments and accompanying messaging or features
• Meet with cross-functional teams to develop plans for messaging opportunities and promotions, including engineering, product, creative, analytics, brand, and other marketing teams
• Own end-to-end follow through including proofs, review, and guidance when training is needed for the team
• Collect insights from completed tests and share learnings with key stakeholders iterate and improve experiences
• Lead process improvements to build roadmap and reporting structure for in app messaging vertical
• Build and defined reporting to increase and identify opportunities to help achieve business goals

Chicago, IL, US

• Responsible for digital optimization and revenue growth through the use of experimentation, personalization, and innovative ideas
• Manage the cross-functional team needs of all A/B testing and personalization projects
• Utilize Adobe Target to build and launch targeting campaigns for personalized user experiences across the digital assets
• Gather insights from Adobe Analytics to strategically define success metrics
• Cultivate relationships with cross-functional teams to ensure synergy in the testing vertical

Parsippany, NJ, US

• Planned, developed, executed, and reported results of A:B and multivariate tests across 20+ hotel websites
• Utilized data from various analytic tools and reporting sources to strategically build a roadmap across multiple brands and websites
• Identified and prioritized testing schedule for optimal growth and revenue generation based on key insights from data sources
• Built and defined UAT and requirements for all testing initiatives
• Analyzed data and presented research, findings, and recommendations to cross-functional teams across the organization
• Partnered with various business units across the organization to provide insights and strategies to achieve interdepartmental goals

Parsippany, NJ, US

• Manage all A:B testing and optimization for all the Wyndham Hotel brand websites
• Identify and prioritize testing schedule for optimal growth and revenue generation
• Make recommendations for optimization by utilizing analytic tools to monitor revenue and conversion
• Collect and analyze data and present research, findings, and recommendations to cross-functional teams across the organization
• Build reports to monitor success metrics are based on campaign objective including CTR, conversions, revenue, and more

New York, NY, US

• Use innovative digital marketing mediums, such as location based and cross screen targeting display ads, to drive brand engagement and awareness in order to increase subscriptions on mobile and tablet devices
• Work with a variety media agencies to ensure proper brand messaging across all networks
• Develop A:B testing hypotheses for mobile web to strengthen user experience and conversion
• Communicate with cross-functional teams to develop a cohesive mobile marketing plan
• Implement mobile focused SEM and GDN campaigns with iCrossing’s
• Manage a budget responsible for all mobile display, search, and test campaigns

Parsippany, New Jersey, US

• Created and implemented new mobile strategies in order to grow as a leader in the mobile space
• Managed a large scaled budget with the goal of driving mobile web conversion, in-store traffic and sales, and testing new mobile opportunities
• Employed initiatives which optimized user acquisition, retention and, reactivation marketing campaigns across various outlets
• Worked closely with the marketing organization to manage and execute marketing focused landing pages
• Ensured all mobile marketing messaging was consistent with communications of the Toys”R”Us brands
• Deployed text messages, mobile media, mobile applications, and mobile optimized site in order to communicate marketing message across both ‘R’Us channels and paid media channels

London, England, GB

• Managed continually growing social media community using a variety of digital approaches, including Facebook, Twitter, Linkedin, and MeetUps
• Used digital and social media outpost to promote and inspire a Social Media London events following
• Expanded Social Media London’s community by over 250%, and it continues to expand
• Increased the use of the Twitter handle @SocialMediaLond and #smlondon by 300%+
• Managed the media post to determine which would increase recognition and brand awareness
• Wrote blogs containing social media information for LinkHumans.com

Cambridge, MA, US

• Worked with several companies to create digital, social, and mobile strategies with unique goals
• Leveraged user experience data to assist in the development of optimized web design and app development
• Integrated digital plans with social media to promote ongoing user engagement to increase brand awareness
• Used exceptional budgeting and finance skills to provide the most cost effective and feasible strategy
• Used high level analytic skills and tools to track online data for website success and growth

Roseland, New Jersey, US

• Resolved client problems using effective communication and troubleshooting skills
• Worked well in a fast-paced and dynamic environment
• Effectively interfaced with clients and used fine-tuned time management skills to resolve maximum number of client issues in a limited period of time
• Provided exceptional service when responding to clients’ tax and payroll inquiries

Master, Digital Marketing

Bachelor Of Science, Business Administration; Marketing