With more than 15 years of experience in the field of marketing and 5 years as a digital marketing specialist, I am Esteban Muñoz, a passionate, creative and analytical professional, who looking to generate value and the best results for the brands. My last experience was at ASSA ABLOY Group, a world leader in access solutions, developing and implementing digital strategies for the YALE and POLI brands in social networks, web and ecommerce. My professional background like a graphic designer allows me to create and develop graphic pieces and digital campaigns that attract, convert and build user loyalty. My specialization in digital marketing allows me to use tools such as SEO, SEM, Facebook Ads, Google Ads, email marketing and digital content to increase the reach and positioning of brands in the online market. In addition, I have certifications in marketing analytics, Google Tag Manager and Google Analytics, which allow me to evaluate and optimize the performance, return on investment and results of digital actions. Digital marketing motivates me because it is a dynamic, innovative and challenging field, which requires me to be constantly learning and updating.