Hi! I'm Jesureth S. Boboyo. I'm a self-taught generalist and a passionate digital operations and marketing enthusiast with a knack for transforming ideas into successful campaigns. With a strong background in AI-driven marketing strategies, social media management, and content creation, I've helped brands significantly boost their online presence and engagement.At Uprise Industries, I led the digital operations and marketing team, achieving remarkable growth in social media reach and engagement. Through innovative AI frameworks and strategic planning, I've crafted internal company guidelines and digital marketing processes. My work not only enhanced our brand visibility but also streamlined operations across multiple departments. This opportunity from a startup tech company made me dive deeper into product management.As a creative and research head at Glestin & Co., I further honed my skills in social media strategy and analytics, driving substantial growth and engagement for our startup. My journey also includes impactful roles as a writer and virtual assistant, where I excelled in content creation, SEO, and community management for international clients.I thrive in dynamic environments, constantly seeking new challenges and opportunities to innovate.
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Digital Operations & Marketing HeadUprise Feb 2022 - Jan 2024Austin, Texas, United States- Developed the company’s custom AI GPT (Generative Pre-Trained Transformer) using ChatGPT, including creating specialized prompts and generative frameworks/guidelines to optimize marketing strategies and improve decision-making in digital marketing and app development.- Formulated marketing research (competitor research and branding) and the company’s digital marketing funnel map for outbound and inbound strategies including, but not limited to, social media, newsletter, community management, and lead generation.- Revamped social media content and guidelines through the establishment of content creation workflows and frameworks using AI tools like ChatGPT and Jasper AI for better content ideation and creation, prompts, and templates. - Spearheaded organic social media planning, management, and engagement that enabled the brand to achieve a combined 632% increase in audience reach and 207.4% growth in profile visits on Facebook and Instagram, and 2,134 tweet impressions and 4,397 profile visits on Twitter in two months since initial launching.- Assisted in QA testing processes, including creating test plans, executing test cases, and documenting results to ensure the high quality of mobile and web applications.- Collaborated closely with the development team to raise, troubleshoot, and fix issues, improving UI/UX and product reliability.- Worked alongside the CEO/Founder in organizing all things related to company documentation, and managed and automated Monday.com as the official project management tool of the company including the workspace and social media management tools for an efficient online business workflow. -
Creative Marketing HeadGlestin & Co. Apr 2021 - May 2022Lipa, Calabarzon, PhilippinesKey Accomplishments:- Onboarded new resellers and city distributors through a partnership to further boost the reach of the start-up business.Duties & Responsibilities:- Maintained a strong brand presence on social media platforms through client and audience engagement for better lead generation and conversion. - Researched and conducted digital and social media marketing campaigns based on detailed analytics, insights, and trends to effectively and efficiently boost reach and sales.- Strategized social media content captions through a social media calendar in relation to content pillars, then edits images using Canva until scheduled for posting.
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Writer And Virtual AssistantInfinity Web Solutions Aug 2020 - May 2021San Jose, BatangasKey Accomplishments:- Employee of the Month – January- Re-onboarded international 6-figure e-commerce and dropshipping client as a successful ghost copywriter of their products sold in their European Shopify store.Duties & Responsibilities:- Managed and strategized Facebook, Instagram, and other social media accounts of international B2B and B2C businesses through the created content calendar based on the content pillars as the social media content guide.- Increased and maintained brand awareness of businesses through effective community management while targeting and reaching key performance indicators and other social media goals.- Wrote 300+ word blog and landing page articles in compliance with SEO best practices for clients from various industries worldwide including, but not limited to, real estate, food and beverages, entertainment, medicine, technology, and e-commerce brands.- Created compelling copies for email blasts and sequences of niche coaches and e-commerce businesses to increase sales of products and services.- Efficiently and effectively managed tasks and projects using Trello, Asana, and Slack while creating seamless workflow as a member of an outsourced team of writers and virtual assistants. -
On-Call Paralegal Staff/WriterAtty. Catibayan Law Firm Sep 2019 - Dec 2019- Updated clients with the current legal status of their cases.- Proofread, edited client company’s HR and legal documents prior to its official release.
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Internship TraineeSummit Point Golf And Country Club Feb 2019 - Apr 2019Lipa City- Maintained, checked, and updated employee payroll and documents into the newly installed employee system.- Conducted and assisted end-to-end recruitment process of applicants for various company vacancies. - Prepared office document expenses, and coordinated and supported team members and client members during daily office and club operations. - Assisted in event management including the annual Wedding Expo 2019 and major golf tournaments.
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Student Executive PresidentKll - Cba Business Administration Student Executives Aug 2017 - Apr 2019Lipa, Calabarzon, Philippines- Spearheaded the formation of the said and currently existing college department organization to unify four college department organizations and its student and members.- Assisted the college department dean of Business Administration in enrollment, student room assignments, preparation of the opening of classes, evaluation of faculty members and overall department events, and file documentation.- Created, defended to-be-approved project proposals aligned with the allotted local government public fund and managed approved student events.- Spearheaded and organized the ingress and egress of college department events, e.g., seminars and department days, with more than 1,000 student attendees.- Managed the sanitation and orderliness of the college department facilities.- Liaised between business administration students and college dean and college officials for the betterment of a united institution towards student development.
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Student PresidentKll Cba - Council Of The Operations Resource Executives Aug 2017 - Nov 2018Lipa, Calabarzon, PhilippinesKey Accomplishments:- Spearheaded the first-ever Over Night Retreat of the college institution for 100+ graduating Operations Management students, all funded through sponsorship amassing a value of Php90,000+ including Php65,000-worth of venue accommodation.Duties & Responsibilities:- Created, defended to-be-approved project proposals, and managed approved student organization events.- Organized approved projects for student development in line with conducted student psychological test results.
Jesureth Boboyo Education Details
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Kolehiyo Ng Lungsod Ng LipaBusiness Administration Major In Operations Management
Frequently Asked Questions about Jesureth Boboyo
What is Jesureth Boboyo's role at the current company?
Jesureth Boboyo's current role is Cross-functional digital operations and marketing strategist for startup groundbreakers | Product management aspiree.
What schools did Jesureth Boboyo attend?
Jesureth Boboyo attended Kolehiyo Ng Lungsod Ng Lipa.
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