Jesus Azanza is a marketing and management professional who is inspired by the opportunity to create. After all, who doesn’t enjoy a challenge that unleashes creative possibilities that engage and deliver the WOW factor.With over a decade of sales, marketing, and management experience - leveraging ideas that came from inside as well as outside of the box - he’s developed programs that involved price positioning, the rethinking of branding strategies, and the creation and maintenance of marketing programs. Jesus has helped optimize performance strategies for not-for-profit organizations, as well as electronics companies, and retail banks.His greatest strengths come from his creativity, leadership, and ability to connect with people from culturally diverse backgrounds. This talent provides him with insights on how to engage customers and colleagues at a higher - and often more rewarding - level. He’s dazzled - and dazzles those - by connecting through challenges, particularly ones that expand his team’s reach. His most recent project involved the marketing and re-branding of a statewide networking and education event. The effort resulted in a 122% increase in attendance and received coverage from industry media outlets across the US, an achievement that captured both the visual and narrative “voice” of the organization’s audience.