With over 20 years of experience in consultancy, media, marketing, and agency fields, I am the CEO and Head of Innovation at DataJuicers, a company that helps clients improve their strategic, commercial, and marketing performance through innovative analytical methodologies and data science solutions. I am passionate about developing and delivering cutting-edge products and services that leverage data and analytics to generate insights, optimize decisions, and enhance productivity. I have led and supported multiple projects involving bayesian modeling, sales forecasting, customer segmentation, and media optimization for blue-chip companies across 196 markets. As a business development leader, I have a track record of building and maintaining strong relationships with clients, partners, and stakeholders in Europe, Latin America, the US Hispanic markets, and recently the Far East. I have also been involved in negotiating and securing international rights for sports events, as well as launching and growing new media and digital ventures. Additionally, I am a professor at Universidad Complutense de Madrid, where I teach and mentor students in the fields of media and communication management, as well as a holder of an MBA from IE Business School, a Master's Degree in Business Analytics from Wharton, and a Master's Degree in Executive Data Analytics from Johns Hopkins. I am fluent in English, French, and Spanish, and have published several articles on topics related to data science, ethics, and marketing.