Pictoline, Sopitas, Chilango, UnoCero, DeMemoria & Art-content production

• Management of full commercial efforts for US Hispanics and Latam; mainly Mexico. • Responsible for Marketing efforts to drive brand and sales growth • Full responsibility for Digital, TV, Radio, Print and OOH Sales Teams (+50 people)• Consolidation of business relationships with all Media Agencies in Mexico and Latam.•Develop of internal and external CrossMedia strategy and sales pitch.•Fully commited with product and content teams to analize exclusive content develop and… Show more • Management of full commercial efforts for US Hispanics and Latam; mainly Mexico. • Responsible for Marketing efforts to drive brand and sales growth • Full responsibility for Digital, TV, Radio, Print and OOH Sales Teams (+50 people)• Consolidation of business relationships with all Media Agencies in Mexico and Latam.•Develop of internal and external CrossMedia strategy and sales pitch.•Fully commited with product and content teams to analize exclusive content develop and buying.•Development of Programmatic and Data Commercial models and strategies. Show less

• Representation, spoke person, manage full country operations, head of Sales, Operations, Marketing & Publishing local teams. responsible for P&L, EBIDTA, Marketing efforts and budgets and Finance team coordination.• Responsible for country business negotiations, new partnerships and product rates.• Deep analysis of Country’s and Industry’s situation, which has allowed an accurate planning, budgeting, sales and revenue forecast that drove the Company into a leadership position in… Show more • Representation, spoke person, manage full country operations, head of Sales, Operations, Marketing & Publishing local teams. responsible for P&L, EBIDTA, Marketing efforts and budgets and Finance team coordination.• Responsible for country business negotiations, new partnerships and product rates.• Deep analysis of Country’s and Industry’s situation, which has allowed an accurate planning, budgeting, sales and revenue forecast that drove the Company into a leadership position in Mexico• Consolidation of business relationships with all Media Agencies in Mexico; working close with direct clients/brands to sign partnerships with specific targets• 500% programmatic business growth YoY 2017 vs 2016• 198% sales growth in Q4 2016 vs Q4 2015 Show less

• Head of Sales & Operations Teams, responsible for P&L & forecast• Improved expansion strategies and product profitability, that supported by my financial knowledge, have leaded to the successful closure of daily business negotiations and new partnerships• Full Consultancy on Advertising, Media integrated solutions and specialized Mobile services for Agencies, Media Agencies and direct clients (Companies)• Consolidation of business relationships with all Media Agencies in Mexico… Show more • Head of Sales & Operations Teams, responsible for P&L & forecast• Improved expansion strategies and product profitability, that supported by my financial knowledge, have leaded to the successful closure of daily business negotiations and new partnerships• Full Consultancy on Advertising, Media integrated solutions and specialized Mobile services for Agencies, Media Agencies and direct clients (Companies)• Consolidation of business relationships with all Media Agencies in Mexico (negotiating rates, rebates and customized deals)• Coordination of Operations and Development Teams in Colombia• 90% sales growth in 2014 vs 2013 and 160% in clients portfolio. Show less

• Effective planning and direction of Mexico´s office and Sales Team, achieved Media Representations for the Country and abroad• Responsible for P&L and legal representative of the company in Mexico• Development of expansion strategies and growth of product profitability that lead to results presentation to the Director’s Board and partners of the Company in USA• Deep analysis of Country’s and Industry’s situation, which allowed to have an accurate Goals, budgets, Cash Flow… Show more • Effective planning and direction of Mexico´s office and Sales Team, achieved Media Representations for the Country and abroad• Responsible for P&L and legal representative of the company in Mexico• Development of expansion strategies and growth of product profitability that lead to results presentation to the Director’s Board and partners of the Company in USA• Deep analysis of Country’s and Industry’s situation, which allowed to have an accurate Goals, budgets, Cash Flow planning, sales and revenue forecast that drove the Company into a leader position in Mexico• Grow as a full media solution for major Digital Media Agencies in Mexico: offering media planning, media buying recommendations, Ad Network (Performance), Mobile, Video and Social Media for their clients, while becoming a strategic business partner by negotiating rates and incentives to increase their profitability• Responsible for PR, development of sponsorships and enrolment to main Internet organizations such as IAB (Interactive Advertising Bureau)• Coordination of Operations Team• 100% sales growth YoY Show less

• Grow and create strong business relationships by developing customized and pioneering advertising campaigns for clients• Negotiating rates and Incentive Agreements with clients and Agencies• Collaboration to generate synergy between our business divisions (Online and TV) to generate a customer integrated media experience, leading into more integrated media solutions and bigger campaign budgets• Specialized training in Social Media, SEM, Performance campaigns, development of… Show more • Grow and create strong business relationships by developing customized and pioneering advertising campaigns for clients• Negotiating rates and Incentive Agreements with clients and Agencies• Collaboration to generate synergy between our business divisions (Online and TV) to generate a customer integrated media experience, leading into more integrated media solutions and bigger campaign budgets• Specialized training in Social Media, SEM, Performance campaigns, development of applications and new Online advertising technologies• Responsible for the highest budget within the Sales Team• Facebook Exclusive representative Show less

• Implementation of Budget Planning and Sales Pipeline 2009 and 2010, as well as sales and site strategies to achieve revenue goals (new partnerships, cobrandeds, strategies to increase site traffic, new advertising placements, contents and tools) which lead into the presentation of Sales Report to El Economista Board of Directors on a weekly basis• Prospection and negotiation with new direct clients and Trading Agreements with Media Agencies• Developed advertising trading exchanges to… Show more • Implementation of Budget Planning and Sales Pipeline 2009 and 2010, as well as sales and site strategies to achieve revenue goals (new partnerships, cobrandeds, strategies to increase site traffic, new advertising placements, contents and tools) which lead into the presentation of Sales Report to El Economista Board of Directors on a weekly basis• Prospection and negotiation with new direct clients and Trading Agreements with Media Agencies• Developed advertising trading exchanges to increase sites broadcast• Created strategy for integrating prospecting and customer tracking of Offline and Online products• Increased sales in 2008 by 145% and in 2009 95% Show less

• Prospection, implementation and coordination of advertising campaigns (Search and Display Advertising)• Responsible for developing strategies to meet our client’s goals and ROI• Analysis of statistical information to support decision making in optimizing online advertising campaigns to increase Yahoo’s revenue• Coordination of campaigns and strategies with the International team of Yahoo and an Account Manager I dedicated my accounts