Jesús Escalona Email & Phone Number

Mexico City, Mexico

México

Achievements• Launch in Mexico at retail and at professional hair care market (salons) according to brand objectives• Launch brand ecommerce strategy: O’right webpage and market places• Coordinate PR launch events with media and influencersMain Functions• Build commercial strategy• Create point of sale - sell our oriented strategies• Analyze sales forecast and replenishment with Taiwan team• Create and coordinate marketing stategy at point of sale, social media and traditional media

Ciudad De México, México

Build and implement social media strategies for pharmaceutical, petfood and restaurant brands as well as personal brandingSegment strategy according to platform: Facebook, Instagram, LinkedIn,Tik Tok, YoutubeDevelop advertising campaigns

Ciudad De México, México

Responsible for e-Commerce Watch and Jewelry Business Unit • Develop and implement commercial strategies • Analyze and segment portfolio per customer • Administrate Marketing budget and implement advertising campaign and measure KPI’s• Supervise Annual Marketing Plan focused on commercial results• Analyze brand’s KPI's for decision making: forecast, sell in and sell out strategiesAchievements• Implement e-Commerce department and increase online catalogue from 30% to 100% of all retail catalogue• Manage Amazon catalogue at marketplace and implement online campaigns helping increase sales +6% vs previous year• Enter to Liverpool Marketplace incrementing online share from 2 to 10%• Create Mercado Libre official shops supporting with additional sales (5% of total sales)

México

Responsible for new business unit with brands like Timberland, Swiss Military and Police watches brands in Mexico and LATAM region• Sales and Marketing strategies development and coordination for Mexico subsidiary and LATAM Distributors • Elaborate and control Brand Annual Budget and monitor KPI’s• Supervise marketing strategies at Latin American countries• Develop training programs for distributors to tropicalize Timex strategiesAchievements• Increase sales at main LATAM countries: Brazil +12%, Caribbean Islands +7%, Argentina +5%, Guatemala +3%• Increase Police brand sales +8% 2019 vs 2018• Organize Police brand portfolio by specific doors, increasing sell thru from 40% to 60% in Q4 2019

Playa Del Carmen, Quintana Roo

Develop and coordinate marketing and PR strategies that communicate brand's DNA as an eco-friendly sustainable brand• Elaborate and control sales forecast and marketing launch calendar.• Analyze launches’ and promotions’ P&L• Find new business opportunities at own stores and with new distributors• Implement digital marketing strategyAchievements• Increase promotions sell out: Día de Muertos (+60% vs Prior Year), Valentine’s (+20%), Mother’s Day (+110%), Father’s day (+30%), Mes Patrio (+25%)• Increase online sales with Combo Product Strategy (+22% 2018 vs 2017)• Contribute to sell out at stores with Sales Training Program (+35% sell out at 2nd semester 2018 vs 2017)

México

Responsible for Timex Brand LATAM BU• Marketing strategies development and coordination for Mexico subsidiary and LATAM Distributors• Elaborate and control Brand Annual Budget and monitor KPI’s• Find new business opportunities to increase sales• Brand analysis for staff decision about sales projection and strategies (Sell in & Sell out at department stores, jewelries, price clubs and distributors) • Develop communication strategies (Collections, local launches and offers) • Administrate brand’s A&P• Supervise marketing strategies at Latin American countriesAchievements• Increase Mexico sell out +11% 1st semester 2017 vs 2016 and +9% 2016 vs 2015• Increase LATAM sales +12% 1st semester 2017 vs 2016• Recover share at Liverpool +5 points by doing targeted campaigns, online and retail• Increase brand profitability +2% by catalogue restructure, keeping profitable items with better sell thru performance and adjusting prices• Optimize marketing budget saving 10%

México

Responsible of Timex brand in Mexico • Elaborate and control Brand Annual Budget and KPI’s• P&L analysis, prices and offers• Brand analysis for staff decision for sales projection and strategies (Sell in & Sell out at department stores, jewelries, price clubs and distributors)• Develop communication strategies (Collections, specific launches and offers) • Adminístrate brand’s A&P• Coordinate marketing, media, advertising, PR and digital agenciesAchievements• Increase Mexico sell in +3% 2015 vs 2016 and sell out +10% same period• Increase brand profitability by catalogue restructure, keeping profitable items with better sell thru performance• Increase +30% editorial clippings 2015 vs 2014

México

Playboy Body Care Brand Management • Administrate Brand Budget• Develop strategies for brand’s identity at media and at point of sale• Brand’s analysis for decision-making and to build strategies with committee (Sell in & Sell out Analysis, JD Edwards, Nielsen, Retail Link Wal-Mart)• Make and review Annual Planning and brand’s P&L• Negotiate and coordinate suppliers and agencies (media, design, BTL, PR)• Coordinate with Trade Marketing the implementation of strategies at POP• Supervision of design of new products, promotions and POP materialAchievements• Increase Mexico sell out +12% 1st semester 2015 launching Deodorant Sprays for women• Keep growing Male Deodorant category 3% sales 2014 vs 2013• Increase Soriana (+15% 2014 vs 2013) and Chedraui (+8% 2014 vs 2013) sales, sell out, by replenishing best sold items• Build strong campaigns working together with mother brand (magazine) negotiating better campaign rates and doing cross activations and main events

México

Coordinate and implement Adidas Body Care Business Strategies• Development of strategies and communication of brand’s identity at media and at point of purchase • Brand’s analysis for decision making and to build strategies with committee (Sell in & Sell out Analysis, JD Edwards, Nielsen)• Negotiation and coordination with suppliers and agencies (media, design, BTL, PR)• Coordinate design of new products, promotions and POP materialAchievements• Recover brand growth (+3% sell in and sell out 2012 vs 2011) by recovering and replenishment best sold items.• Support brand with Female Deodorant category increasing market share +3 points at Nielsen• Increase fragrance sales +8% by bringing items with more competitive price

México

Responsible for styling products and emerging channels marketing strategy for L'Oréal Professionnel• Sales Forecast analysis • Analysis and presentations to steering committee for business decision making• Coordinate with Communication Area the media planning of product launches and promotions. • Develop operating account and analysis of projects’ profitability• Coordinate training programs for sales force and customers • Develop packaging and POP materialAchievements• Grow styling sales +15% 2008 vs 2007 and +8% 2009 vs 2008 launching new items specifically for LATAM• Increase hair bleach sales +20% 2009 vs 2008 bringing more competitive items• Increase sales at wholesale +10% 2009 and +8% 2008 by making custom made strategies to the channel

Monterrey, Nuevo León, México

Sales, collecting and business analysis for Kérastase customers• Search for new accounts according to brand’s luxury image• Merchandising supervision• Report market research to sales and marketing areas (competitors, prices, promotions, new products)Achievements• Grow region sales +7% by helping customers order best sold products in order to accelerate sell out• Grow bill collection +15% helping the whole north region achieve the goal• Increase merchandising and sales activations at main customers working together with training team