Jesús Escalona Email & Phone Number

Mexico City, Mexico

México

• Achievements
• Launch in Mexico at retail and at professional hair care market (salons) according to brand objectives
• Launch brand ecommerce strategy: O’right webpage and market places
• Coordinate PR launch events with media and influencersMain Functions
• Build commercial strategy
• Create point of sale - sell our oriented strategies

Ciudad De México, México

Build and implement social media strategies for pharmaceutical, petfood and restaurant brands as well as personal brandingSegment strategy according to platform: Facebook, Instagram, LinkedIn,Tik Tok, YoutubeDevelop advertising campaigns

Ciudad De México, México

• Responsible for e-Commerce Watch and Jewelry Business Unit
• Develop and implement commercial strategies
• Analyze and segment portfolio per customer
• Administrate Marketing budget and implement advertising campaign and measure KPI’s
• Supervise Annual Marketing Plan focused on commercial results
• Analyze brand’s KPI's for decision making: forecast, sell in and sell out strategiesAchievements

México

• Responsible for new business unit with brands like Timberland, Swiss Military and Police watches brands in Mexico and LATAM region
• Sales and Marketing strategies development and coordination for Mexico subsidiary and LATAM Distributors
• Elaborate and control Brand Annual Budget and monitor KPI’s
• Supervise marketing strategies at Latin American countries
• Develop training programs for distributors to tropicalize Timex strategiesAchievements
• Increase sales at main LATAM countries: Brazil +12%, Caribbean Islands +7%, Argentina +5%, Guatemala +3%

Playa Del Carmen, Quintana Roo

• Develop and coordinate marketing and PR strategies that communicate brand's DNA as an eco-friendly sustainable brand
• Elaborate and control sales forecast and marketing launch calendar.
• Analyze launches’ and promotions’ P&L
• Find new business opportunities at own stores and with new distributors
• Implement digital marketing strategyAchievements
• Increase promotions sell out: Día de Muertos (+60% vs Prior Year), Valentine’s (+20%), Mother’s Day (+110%), Father’s day (+30%), Mes Patrio (+25%)

México

• Responsible for Timex Brand LATAM BU
• Marketing strategies development and coordination for Mexico subsidiary and LATAM Distributors
• Elaborate and control Brand Annual Budget and monitor KPI’s
• Find new business opportunities to increase sales
• Brand analysis for staff decision about sales projection and strategies (Sell in & Sell out at department stores, jewelries, price clubs and distributors)
• Develop communication strategies (Collections, local launches and offers)

México

• Responsible of Timex brand in Mexico
• Elaborate and control Brand Annual Budget and KPI’s
• P&L analysis, prices and offers
• Brand analysis for staff decision for sales projection and strategies (Sell in & Sell out at department stores, jewelries, price clubs and distributors)
• Develop communication strategies (Collections, specific launches and offers)
• Adminístrate brand’s A&P

México

• Playboy Body Care Brand Management
• Administrate Brand Budget
• Develop strategies for brand’s identity at media and at point of sale
• Brand’s analysis for decision-making and to build strategies with committee (Sell in & Sell out Analysis, JD Edwards, Nielsen, Retail Link Wal-Mart)
• Make and review Annual Planning and brand’s P&L
• Negotiate and coordinate suppliers and agencies (media, design, BTL, PR)

México

• Coordinate and implement Adidas Body Care Business Strategies
• Development of strategies and communication of brand’s identity at media and at point of purchase
• Brand’s analysis for decision making and to build strategies with committee (Sell in & Sell out Analysis, JD Edwards, Nielsen)
• Negotiation and coordination with suppliers and agencies (media, design, BTL, PR)
• Coordinate design of new products, promotions and POP materialAchievements
• Recover brand growth (+3% sell in and sell out 2012 vs 2011) by recovering and replenishment best sold items.

México

• Responsible for styling products and emerging channels marketing strategy for L'Oréal Professionnel
• Sales Forecast analysis
• Analysis and presentations to steering committee for business decision making
• Coordinate with Communication Area the media planning of product launches and promotions.
• Develop operating account and analysis of projects’ profitability
• Coordinate training programs for sales force and customers

Monterrey, Nuevo León, México

• Sales, collecting and business analysis for Kérastase customers
• Search for new accounts according to brand’s luxury image
• Merchandising supervision
• Report market research to sales and marketing areas (competitors, prices, promotions, new products)Achievements
• Grow region sales +7% by helping customers order best sold products in order to accelerate sell out
• Grow bill collection +15% helping the whole north region achieve the goal