Jesús Fidel López Martínez Email & Phone Number

Mexico City, Cdmx, Mx

México , Cdmx, Mx

Ciudad De México, Distrito Federal, Mx

Responsible of brand and marketing LATAM´s strategy.Owner of main country KPI´s – P&L and growth strategies based on ROA´s performance model.Full support to Sales B2C and B2B acquisition strategies, IT & operation areas.Responsible to deliver business outcomes based on CAC and funnel retribution.Develop of brand and growth marketing campaigns, LTV Funnel / CRM based in BI & Data Science.Management of media, PR and advertising agencies.Responsible of customer and market research projects.Drive strong commercial relationships with B2B Clients.

México, Mx

Leading Marketing Direction responsible of multidisciplinary teams: Digital Marketing and performance, Graphic Design, Brand & Media Content, PR and Customer Service.Responsible of continuous brand positioning, increasing market share positions based in ROAS through encourage value conversion paths increasing the company data base and sustainability.Lead generation B2B and B2C through deeply understanding of attribution models, and users ROI evaluation.Responsible of supporting SaaS B2B and B2C sales via omnichannel. Establish, develop and manage brand guidelines.Development of corporate image, social media and editorial content. Span of control: 4 direct reports / size of group 46 team members.

Miami, Florida, Us

Development and execution of the online marketing strategies for 4 business lines, weekly and monthly performance analysis, leads generation monitoring through CRM platform, forecast of annual enrollment by web, planning and management of budget by business line, performance analysis of online media based on effectiveness, apply research studies for online campaigns, management of institutional web platform, as well as the 37 campuses nationwide, planning and management of integrated social networking content strategy.Responsible of negotiating and hire digital advertising and digital agencies.Selection, hiring and handling of the digital marketing staff.Elaboration and presentation of business reviews for top management committee.Achievements: Implementation of the web platform 100% measurable including customers flow monitoring, 48% YoY of growth in the enrollment by web (more than 10,000 students in 2012), growth of database leads in more than 100% YoY (generating more than 200,000 leads), implementation of social CRM in order to measure effectiveness of social networks, 2 golden awards (2010 and 2011) by the IAB Mexico for the best internet campaign, growth of more than 50 points in awareness and purchase intent.

Master Business Administration Mba, Business, Management, Marketing, And Related Support Services

Ingeniería En Sistemas Computacionales, Ingeniería De Sistemas