In Melbourne, I identified an opportunity in the hospitality industry, and I founded Mama Paella. We were offering tailor-made Spanish food packages to celebrate any occasion from private parties to weddings or corporate events. Even though a benchmark and domestic market research was carried out before launching the service to the market, to achieve success I had to readapt the strategy to the country context and innovate to adjust the offer to suit Australian customers needs and tastes. To achieve it, we had to build consumer trust naturally by proximity, adaptability and been socially active. Implement new marketing strategies as well as managing legal requirements or controlling budget were also part of the day-to-day decisions.

Celextina was initially perceived by customers as a divorce lawyer service. I conducted a research to help them defining a new strategy to differentiate them from their competitors as a new integral divorce service, where they were accompanying the customers in all the process of divorce and not just legally but also emotionally. I redefined and validated their customer journey and customer touch-points, and ran surveys to have a detailed picture of their market segmentation.

Design and guarantee a delightful customer journey experience for strategic and tactical products and services based on a customer 360º view. Influence all the way through from the roadmap entry to the product launch.Responsibilities: - Defining, prioritizing and validating service design requirements. - Collaborating to develop a minimum viable product. - Translating customer insights from early design and applying those to final product; co-designing, wire-framing, prototyping, expert testing, user testing, and running focus groups; qualitative and quantitative research, collecting data through online survey platforms, and designing the customer journey. - Contributing to projects such as: mobile payments, mobile banking, fibre to the premise, rich communication services, private branch exchange, internet protocol TV, cloud services, and 4G quality of service.

Identify technology trends and new business opportunities. Open innovation anticipating pioneering technologies and partners such as start-ups, universities, foundations, technology centres, etc.Responsibilities:- Leading projects with new disruptive technologies and services, including: augmented reality, virtual reality, location based services, e-health, machine to machine, fiber to the home, smart internet protocol tv and mobile tv. - Organizing creative sessions by following idea generation methodologies such as brainstorming, card sorting, scamper, reversal, and mind mapping in order to conceptualize innovative ideas.- Designing from concept to interactive prototypes by Axure and justinmind tools.- Gaining sponsors and technical know-how to develop new concepts and services prototypes.- Leading projects by “scrum” agile methodologies and arranging knowledge transfer sessions.- Workshopping prototypes in national and international exhibitions.- Publishing patents and articles in magazines, writing position papers and benchmarking.

Project manager for roll-out of 2G, 3G and 4G/LTE networks, working on network operations and leading the troubleshooting for government entities and QoS for special events like the Mobile World Congress.Responsibilities:- Radio access network integration, configuration, optimization and supervision.- Troubleshooting and follow-up for large accounts such as: Government entities – Generalitat de Catalunya; and Public transport – Transports Metropolitans de Barcelona.- Ensuring the quality of service and network dimensioning for special events, including the Mobile World Congress, Futbol Club Barcelona games and live concerts.- Managing and follow-up of outsourced activities by key performance indicators and service-level agreements.