I lead strategy and operations, integrating marketing automation, AI, chatbots, and custom ChatGPT agents to enhance marketing efforts and customer service for small and medium-sized businesses. I focus on driving accessible innovation, fostering efficiency, and enabling sustainable growth.

As a founding member of the engineering team at Lia, I was responsible for creating and managing the company's backend architecture (https://lia.com.br). I worked closely with C-level executives to align engineering efforts with strategic initiatives, fostering cross-functional collaboration and trust within the team.I developed and launched both internal and external REST APIs (https://docs.lia.com.br) using Ruby on Rails, integrating with third-party services to power Lia’s intelligent payment solution, customizable checkout system, real-time fraud prevention, and fast settlements.

As an Engineering Manager, I refactored legacy Ruby code and developed new features from scratch. My work included improving the system's stability and functionality while building efficient, scalable solutions.I was responsible for building and maintaining APIs using Elixir/Phoenix and Ruby on Rails. Additionally, I also implemented best practices such as Test-Driven Development (TDD) and Continuous Integration, ensuring smooth deployments with Docker and AWS.I worked closely with the product team to ensure collaboration and create solutions to complex challenges, including developing a dashboard to monitor product and feature usage.

When I started, I worked as a Rails Developer and then became the leader of a team of five developers. As the Tech Lead, I was responsible for building and managing the team that created the company's Facebook Ads platform. I mainly used Ruby on Rails to make a REST API and Vue for the front-end application. I helped with the backend by adding new features, improving existing functions, and making sure the system was stable and could grow.At mLabs, I did more than just my tech work. I played a big part in setting up how we hired new people, which helped the engineering team grow. I also trained new engineers and improved our development, working closely with the team to make us work better and faster.

Worked in a fully remote, Agile environment with daily stand-up meetings, code reviews, and long-distance pair programming. My responsibilities included developing new features using Ruby on Rails and PostgreSQL, ensuring the smooth operation of existing applications, and managing support tickets to resolve any issues promptly.

I assembled a team to maintain and manage the payment platform for Quero Bolsa, a marketplace where students can pay fees to select their ideal college programs. My responsibilities included planning and estimating new features and updates for both web and API applications, carefully analyzing the impact of each change on the codebase. I implemented key features using Ruby on Rails, such as a search structure with Elasticsearch, and focused on enhancing the overall performance of the system.I also provided guidance to other developers, helped solve technical challenges, set code quality standards, and defined processes for continuous technical improvement.

Zigotto was a self-funded company, founded in 2007, which I joined as a co-founder in 2009. The company was later incorporated by Quero Educação in 2017. Our client portfolio included successful startups experiencing rapid growth in Brazil, like iFood, Vagas.com, Cheftime, iMusics, where we supported the development of their digital products using Agile methodologies and the Ruby programming language.As a co-founder, I took on multiple roles, including software engineering, marketing, sales, management, and business strategy. My passion for learning and adapting to new challenges was key to driving the company's growth, building our team, and staying true to our values.Key challenges included building and sustaining a talented team, negotiating and communicating with clients, developing Rails applications, setting up deployment servers, and sharing knowledge on best technical practices.