Jesus Melchor

Jesus Melchor Email and Phone Number

Gerente de Trade Marketing @ Representaciones Joalca C.A. (Oficial)
Miranda, Venezuela
Jesus Melchor's Location
Miranda State, Venezuela, Venezuela, Bolivarian Republic of
About Jesus Melchor

Experience in marketing and trade marketing, executing BTL activities to increase brand awareness. POP development and deployment, channel management, follow up of sales reports, brand and channel performance dashboards. I have also led new channel development projects, portfolio segmentation, supervision in the development of digital assets for social media ensuring the appearance, conceptualization and personality of the brand, providing support and managing to new products launches

Jesus Melchor's Current Company Details
Representaciones Joalca C.A. (Oficial)

Representaciones Joalca C.A. (Oficial)

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Gerente de Trade Marketing
Miranda, Venezuela
Website:
joalca.com
Employees:
20
Jesus Melchor Work Experience Details
  • Representaciones Joalca C.A. (Oficial)
    Gerente De Trade Marketing
    Representaciones Joalca C.A. (Oficial)
    Miranda, Venezuela
  • Samsung Electronics
    Trade Marketing Leader
    Samsung Electronics Feb 2024 - Present
    Caracas, Distrito Federal, Venezuela
  • Samsung Electronics
    Trade Marketing Supervisor
    Samsung Electronics Feb 2022 - Feb 2024
    Caracas, Venezuela
    Leading trade marketing executions nationwide concerning to home appliances.Supervising the execution of show rooms and exhibition of products while maintaining brand guidelines to increase the visibility of our products on POS according to the route of the shopper at multi-brand stores.Obtaining and negotiating product or display executions in golden locationsImplementation and supervision of a project of in-store promoters or "Samsung Specialists" in order to increase brand awareness in the market and to increase sales with concrete, correct and complete information about our products.Planning and execution of BTL activities at POS. Segmentation of stores and channels according to the performance analysis. Suggesting the correct product planogram according to store type and customer target.
  • Mayfer Distribuidora, C.A
    Marketing And Commercialization Leader
    Mayfer Distribuidora, C.A Jul 2021 - Mar 2022
    Caracas, Venezuela
    In charge of the supervision and management of the commercial area of the company, managing key accounts of both suppliers and clients.Supervise and improve the commercial process end to end, automatizing and improving it to obtain a higher number of effective sales and better data collection.Develop and supervise sales and brand effectiveness dashboards for better decision making in terms of suppliers and focus on KA clients
  • Unilever
    Customer Marketing Specialist
    Unilever Aug 2019 - Nov 2020
    Caracas, Venezuela
    360° campaigns development capable of increasing brand awareness in the market incorporating digital and BTL strategies as well as developing and executing POP on POS to increase the visibility of our products vs. the competition.Development of new commercialization channel, incorporating a new channel in the route to market (R2M) process.Support, supervision and management of new product releases to the market.
  • Unilever
    Trade Marketing Specialist
    Unilever May 2019 - Aug 2019
    Caracas, Venezuela
    Support in the development of disruptive campaigns on POS capable of engaging the shopper's attention. As well as the development, management and monitoring of category, channel and sales performance dashboards.
  • Unilever
    Trade Marketing Trainee
    Unilever Oct 2018 - Apr 2019
    Caracas, Venezuela
    Successfully selected for the position of trade marketing intern as part of ULIP (Unilever Leadership Intern Program) for the development of new talent.
  • Distribuidora De Equipos Y Medicamentos Drogersa
    Sales Executive
    Distribuidora De Equipos Y Medicamentos Drogersa Feb 2016 - Feb 2017
    Caracas, Venezuela
    B2B sales of pharmaceutical, clinical and miscellaneous productsCustomer acquisitionMailing and telesales

Jesus Melchor Education Details

Frequently Asked Questions about Jesus Melchor

What company does Jesus Melchor work for?

Jesus Melchor works for Representaciones Joalca C.a. (Oficial)

What is Jesus Melchor's role at the current company?

Jesus Melchor's current role is Gerente de Trade Marketing.

What schools did Jesus Melchor attend?

Jesus Melchor attended Universidad Catolica Andres Bello.

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