In 2003 I started working in Designit. During the last seventeen years, I have had the chance to help companies to identify opportunities and turn them into new products, services and experiences.I have performed tasks, coordinated teams and managed projects in different fields:• Research and analysis.• Interaction and digital design.• User experience.• Service design.• Retail.• Co-creation.• Innovation.• Formation.• International projects coordination.For companies like Vodafone, Telefonica, BBVA, Bankinter, Santander, Verti, Sage, Nokia, Sony, Nintendo, L'Oréal, Fundación Once, Coca-Cola, Endesa, El Pais, Unidad Editorial... and many more.Before that, and during this time, I have also done many other interesting things:• Worked on Ketchum SEIS running Communication and Public Relations tasks.• I opened with some good friends a school newspaper and a local radio magazine.• I have done logos, posters, designs and bad drawings.And in this journey I have written some, talked a lot and photographed everything; -P