Helping business reach their full potential though digital marketing

Owner & Creator of Dose of Genius account on Instagram, TikTok & YouTube. Single handedly grew social media following over 25,000+ loyal & engaging followers. Designed all graphics, edited all videos, recorded all voiceovers and content for the page.Successfully launched quarterly merchandise drops to monetize audience.Top notable viral content reaching over 12 Million accounts including: Davis vs Garcia: 6 Million Reach, Davis vs Haney: 2.3 Million Reach, Top 5 Fights: 2.1 Million Reach, and Spence vs Crawford: 1.4 Million Reach. Notable celebrity features include: Lebron James 148M, Snoop Dogg 79.7M, Shaq 29.4M, Floyd Mayweather 28.7M, Dwyane Wade 19.7M, Jamie Foxx 15.9M, Allen Iverson 13.1, Ryan Garcia 9.1M, Tyson Fury 5.8M, Fat Joe 5.2, Gervonta Davis 4.3M, Stephen A Smith 4.2M, George Lopez 1.4M.Notable page features include: ESPN 24.8M, Playmaker 3.2M, Sports Illustrated 1.7M, The Source 1.1M, Sway 1.1M, Mayweather Promotions 1.1 M, Basketball Forever 1M, Complex Sports 988K

Direct overall marketing and online presence of growing business. Work alongside ownership to establish a quality brand identity through digital content. Creator of business logos, flyers, print assets, digital billboards and merchandise. Direct and execute all photography & videography initiatives. Manage all social media platforms and initiate marketing strategies to successfully improve sales. Grow social media following to over 20K followers.

Create marketing content to promote and generate sales. Planned and executed photography, videography, and design content for marketing & social media campaigns. Designed billboards, pitch decks, social media content and store-front collateral for multiple events, most noteworthy: Super Bowl LVI in Los Angeles, CA. Created content for brands such as: Nike, Jordan, Adidas, Reebok, Vans, Ugg, Oakley, New Era, Puma, Converse, On Running, Champion and Levi’s.

In charge of creating and designing all digital/print/social assets for Tao Group New York venues. Manage a large, fast-paced workload post-pandemic of 25+ Tao Group venues. Helped design all creative assets for trendy seasonal pop-ups such as Magic Hour’s “Pink Rose Garden” and “Pink Snow Lodge”. Created and established a new brand identity for several venues including Cathedrale, Bodega Negra, Luchini, Fishbowl and Fleur Room. Noteworthy content for popular nightclubs and restaurants include Marquee, Tao Downtown, Tao Uptown, Lavo, Magic Hour and PHD Rooftop.

Photographed, filmed and edited photos/videos/flyers and other content for a variety of award-winning venues including: Tao Restaurant, Tao Nightclub, Marquee Nightclub, Marquee Dayclub, LAVO Italian Restaurant & Lounge, Beauty & Essex Restaurant Bar & Lounge. Content includes but is not limited to: Billboards, Banners, Digital Ads, Flyers, Posters, Social Media Graphics, Food Photography, Videography, Green Screen Filming/Editing, Logo Lockups, Merchandise/Apparel Design, and more.

Design a wide variety of eye-catching, engaging social media content for marketing, branding, and advertising purposes. Prepared graphic content for a variety of event signage including: Venue graphics, billboards, magazines, print signage, packaging, and a variety of web ads. Successfully developed strategic and creative marketing content for a variety of promotional events, including the 2nd highest grossing fight in boxing history - Floyd Mayweather vs Conor McGregor which generated over $600 million in total revenue. Implement new, creative, and engaging content to help grow Instagram following to over 750K followers.

Responsible for managing and maintaining all social media channels including Facebook, Instagram and Twitter for the State Center Community College District in Fresno, CA. Generated, edited, published and shared daily content within each platform to increase the visibility of the community college district’s social content. Created engaging event-based social media content in the forms of video recaps, highlights, graphics, and college sports updates.

Generate yearly Budget and Marketing Plan to implement the development of new products, merchandise, and restructure of NAK Store brand. Establish committees and lead volunteers to serve and operate the divisions of all NAK Store business. Duties include: Managing Inventory, Organizing Group Orders, Developing Quarterly Merchandise Lines, and Running Pop-Up Stores. Fulfilled and shipped orders for customers across 26 chapters in California, Nevada, and Colorado.

Coordinated Special Events, Fundraisers, Philanthropy, and Community Service Events. Organized numerous successful events and fundraisers, which profited thousands. Established budgets, planned and organized the development of marketing material such as: Promotional Videos, Promotional Advertisements, Visual Graphics, and Event Flyers. Developed and worked along side a creative team to initiate engaging and captivating material to lure customers.

Maintain a queue of help-desk requests. Provide solutions and technical guidance to clients facing issues and difficulties on multiple technology based outlets. Diagnose software issues, troubleshoot, install updates, new software, and remove malicious programs. Set-up and deploy new desktops and IT equipment, as well as maintain patches and virus protection on 200 + computers.

As an Independent Creative & Graphic Designer of over 13 years I have developed an array of content for a wide range of industries and businesses. Develop marketing material in the forms of: Graphics, posters, business cards, promotional videos, logos, flyers, e-blasts, sponsor decks, Snapchat filters, banners, advertisements, and a variety of creative content for digital & print purposes. Services also include photography and videography for business needs.

Perform digital production work on commercials, did voice-over work and control board operations for live radio shows. Respond to listeners’ comments, questions, and requests. Assist with the organization of concerts, live shows, and celebrity guest appearances. Maintain all social media outlets and update website with daily content. Develop an array of marketing material in the forms of: Videos, Graphics, Logos and Flyers.