Jesus Cubero

Jesus Cubero Email and Phone Number

Advisor de Mktg and Fractional CMO @ Profesional independiente
Madrid, ES
Jesus Cubero's Location
Madrid, Community of Madrid, Spain, Spain
About Jesus Cubero

Me llamo Jesús, estoy en el ecuador de mi vida y si echo la vista atrás y pienso en mi carrera profesional, siempre ha estado unida a proyectos de lanzamientos/relanzamientos de marcas en diversos sectores. Con mayor o menor éxito. Nadie es infalible pero siempre lo he dado todo. He creado equipos de marketing de alto rendimiento y lanzado campañas que han funcionado y han hecho vender más, en proyectos difíciles que no todo el mundo quería aceptar. Llámame suicida o valiente pero esa es mi forma de ver la vida. Me gustan los retos y acepto los riesgos. Soy un afortunado porque me llegan propuestas interesantes que me permiten seguir creciendo. Sé que la carrera de los CMO es finita (no así la de los Ceo y esa es mi próxima meta cuando el marketing por sí solo ya no me ponga los pelos de punta). Mi prioridad es disfrutar, aprender y dar una buena vida a mi familia.Tengo más de 20 años de experiencia en marketing y comunicación B2B y B2C, tanto a nivel nacional como internacional, en sectores como FMCG, retail y servicios, desempeñando el rol de CMO y VP mktg en empresas como Burger King, KFC, Adecco y Pizza Hut/Telepizza.Soy un especialista en e-commerce, desarrollando soluciones digitales que mejoran la experiencia de compra y la fidelización de los clientes. Mi pasión es crear marcas con propósito, involucrando a toda la empresa y liderando equipos motivados, creativos y de alto rendimiento. Mi punto fuerte es hacer que las cosas sucedan, impulsando la estrategia, la innovación y el crecimiento de los negocios.También soy fundador de la ONG 24Friends.org, que ayuda a niñ@s en Kenia a través de la educación desde 2013.

Jesus Cubero's Current Company Details
Profesional independiente

Profesional Independiente

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Advisor de Mktg and Fractional CMO
Madrid, ES
Jesus Cubero Work Experience Details
  • Profesional Independiente
    Advisor De Mktg And Fractional Cmo
    Profesional Independiente
    Madrid, Es
  • Vicio
    Chief Marketing Officer
    Vicio Feb 2024 - Present
    España
    VICIO es una scale up digital de smash burgers que atraviesa actualmente una etapa de gran crecimiento y mi función como CMO es ayudarles aportando mi experiencia en el retail.Vicio es una marca con la obsesión por la satisfacción del cliente, con la creatividad como bandera y phygital. Y esos tres ingredientes, con consistencia y foco, son la fórmula del éxito.Soy responsable de tres áreas: marca, producto y growth/digital
  • Food Delivery Brands
    Chief Mktg & Digital Officer Telepizza, Pizza Hut, Apache And Jeno'S (Master Franquicia Yum! Brands)
    Food Delivery Brands May 2021 - Feb 2024
    Madrid, Comunidad De Madrid, España
    I work as Chief Marketing Officer (in charge of Marketing, Digital/E-commerce, Comms and Innovation) for Food Delivery Brands, a leading multibrand group in the home-delivery pizza sector in various countries, which globally operates the Telepizza, Pizza Hut, Jenos’s Pizza and Apache Pizza brands in Iberia, Ireland and Latam
  • The Adecco Group
    Svp Global Marketing
    The Adecco Group Nov 2020 - Apr 2021
    Madrid
    Promoted to SVP Global Mktg for the Professional Recruitment brands reporting to the President of the division and driving the strategy for 28 countries where we have presence and support them by driving both clients and candidates acquisition and retention strategies.About the Adecco Group:The Adecco Group is the world’s leading talent advisory and solutions company. We believe in making the future work for everyone, and every day enable more than 3.5 million careers. We skill, develop, and hire talent in 60 countries, enabling organisations to embrace the future of work. As a Fortune Global 500 company, we lead by example, creating shared value that fuels economies and builds better societies
  • The Adecco Group
    Chief Marketing And Digital Sales Officer Spain
    The Adecco Group Nov 2018 - Oct 2020
    Madrid, Madrid, España
    In charge of Marketing and Communications and supporting the digitalization of the company through Digital Sales for Spain (2K employees, 1 billion € sales), reporting to the CEO, managing a team of 14 people.Launching the new brand positioning #TuPropósito.Managing the Marketing automation (lead prospecting/Digital Sales (B2B)) to grow online sales. Goal Mktg: Improve brand reputation, offline/online clients/candidates adquisition/engagement Goal Digital Sales: Generating qualified leads + new clients + revenue + GP.
  • Ie Business School
    Profesor Retail Marketing
    Ie Business School Jan 2018 - Dec 2018
    Madrid, Comunidad De Madrid, España
    Profesor en el módulo de Retail Marketing en el Programa Retail & Law del IE Business School, dirigido por Enrique Ortega
  • Kfc España Y Portugal
    Chief Marketing Officer Kfc Iberia #Pollopollo🍗🍗
    Kfc España Y Portugal Nov 2016 - Oct 2018
    Madrid Y Alrededores, España
    CMO for KFC Iberia at Yum! Brands ($49 billion in system sales worlwide)1. Scope of work• Relaunching the KFC brand in Iberia. Directly reporting to the Business Unit General Manager, managing 8 people.• Objectives in PerOp, Margins, Same Stores Sales and Traffic Growth and Brand Image development.• Defining and implementing the Marketing Plan with a completely new strategy: new Brand Identity, define a clear Menu Architecture and develop a digital mindset (CRM/Loyalty, Social Media Platforms, SEO/SEM, new App…).• ATL and BTL management.2. Achievements- Reverting the negative sales, taking the brand to a positive and healthy growth in the last two years, growing above the market since May. Iberia is the top performer in Western Europe and one of the best worldwide in 2018.- Increasing all attributes in the brand tracker (Ikerfel 2018)- Launching the new brand positioning #PolloPollo- Shortlist Cannes Lions (X-Ray #PolloPollo OOH Campaign)
  • Cesma Business School (Madrid)
    Profesor Del Módulo De Marketing Digital
    Cesma Business School (Madrid) Jan 2017 - Dec 2017
    Madrid, Comunidad De Madrid, España
    Profesor del módulo de “Marketing Digital 360” en el Máster de Dirección de Comunicación en Cesma Business School para profesionales.Votación de los alumnos asistentes: 9,7/10
  • Burger King
    Cmo
    Burger King Dec 2014 - Oct 2016
    Milano / Warsaw / Zürich
    Internal promotion.• Managing the Burger King Brand in Italy and Poland• Directly reporting to the CEO of Burger King SEE.• Objectives in EBITDA, margins, Same Stores Sales and Traffic Growth and Brand Image development.• Ad Fund management with a significant budget.• Define the Innovation.• Define and implement the Marketing Plan (ATL and BTL management).Achievements:• Burger King Italy received:- the “Retail of the Year Award 2015-6” in the category Fast Food. Voted on line by more than 200K consumers. There are three assessment factors in the voting process: price, service and Brand/product/innovation.- the "Superbrand 2016: Italy's choice" Award.- Silver Prize for the best Digital campaign "King of Umarells" (Burger King Italy). IMC European Awards by the European Association.2016.- "Gran Prix Relational Strategies Award". 2016.TVN Media Group/Assocom/PR Hub• Burger King Poland received the "Golden Arrow Award" for the best Digital Marketing Campaign "King Deals Taxi".2016.
  • Burger King
    Senior Marketing Manager Turkey And Middle East Countries
    Burger King Jan 2014 - Dec 2014
    Istanbul / Dubai / Madrid
    • Internal promotion to Senior Mktg Manager, managing Turkey and Middle Eastern countries.• Directly reporting to the Marketing Director of the Division, managing 2 people.• Objectives in Same Stores Sales and Traffic Growth, Margins, and Brand Image development.• Ad Fund management and control with a significant budget.
  • Burger King
    Marketing Manager Mediterranean Division
    Burger King Nov 2012 - Dec 2013
    Madrid
    • Directly reporting to the Marketing Director of the Division, managing 2 people.• Objectives in Margins, Same Stores Sales and Traffic Growth and Brand image development.• Ad Fund management with a significant budget.• Define the Mktg Plan (ATL and BTL) for each market and preparing the launch in France by influencing and building long term working processes with the FZs and agencies.• Launch of the new Burger King website and mobile App for Italy and Portugal.• Managing Comktg activities with Coke to create awareness and drive traffic to the restaurants.I received the “Award of the Mediterranean Division” 2013 for the relaunch of Burger King in Italy.Promoted to Senior Mktg Manager.
  • Energizer Holdings
    Group Manager Personal Care (Wilkinson Sword And Hawaiian Tropic, Italy)
    Energizer Holdings Oct 2010 - Oct 2012
    Milán Y Alrededores, Italia
    • Internal promotion.• Directly reporting to the Marketing Director for Italy, managing 2 people.• Objectives in market share (volume and value), preparing the launch of Hawaiian Tropic brand for the first time in Italy, gaining new customers (WD), and Brand Image development (awareness and consideration).• Define and implement the Marketing Plan. ATL and BTL management for both brands.• Create a relevant and distinctive brand, managing the innovation (Sylk Hydration).
  • Energizer Holdings
    Brand Manager Wilkinson Sword, Italy
    Energizer Holdings Oct 2007 - Sep 2010
    Milán Y Alrededores, Italia
    • Internal promotion.• Directly reporting to the Marketing Director for Italy, managing 2 people.• Objectives in market share (volume and value), key customers growth, and Brand image development (awareness and consideration).• Develop the Marketing Plan (ATL + BTL).• Develop three main projects: repositioning of the Wilkinson brand in Italy, launch of the new razor for females Wilkinson Bikini and create a strong 360º Marketing Campaign to develop the innovative product Wilkinson Quattro Titanium Precision.
  • Energizer Holdings
    Category Manager Iberia
    Energizer Holdings Nov 2005 - Sep 2007
    Madrid Y Alrededores, España
    • Directly reporting to the Category Director, managing 2 people.• Objectives in market share (volume and value), key customers growth, new entries and Brand Image development (visibility).• Conduct Category Management projects in strategic customers to drive sales, share and profit growth in collaboration with the Sales department.• Conduct analysis for key customers and optimize the category performance by turning insights into actionable in store solutions.• Visibility: In store activation in both countries.
  • Cadbury Schweppes Bottling Group
    Assistant Brand Manager Marketing
    Cadbury Schweppes Bottling Group Mar 2005 - Oct 2005
    Madrid, Madrid, España
  • Cadbury Schweppes Bottling Group
    Marketing Trainee
    Cadbury Schweppes Bottling Group Sep 2004 - Feb 2005
    Madrid Y Alrededores, España
    TriNa, VitalTriNa, Vida and T!.• Launch of new products (T! de TriNa).• Brand repositioning: from BioTrina to VitalTrina and TriNa brand.• Collaboration in the ATL and BTL for TriNa.• Daily reporting: IRI, NIELSEN y SAP.• Collaborate in all qualitative and quantitative researches.

Jesus Cubero Education Details

Frequently Asked Questions about Jesus Cubero

What company does Jesus Cubero work for?

Jesus Cubero works for Profesional Independiente

What is Jesus Cubero's role at the current company?

Jesus Cubero's current role is Advisor de Mktg and Fractional CMO.

What schools did Jesus Cubero attend?

Jesus Cubero attended General Assembly, Esic: Business & Marketing School, Universidad Complutense De Madrid, Università Di Bologna, European Union.

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