• Manage initiatives between Marketing and TikTok LIVE-Ops, maintaining consistent communication with TikTok representatives; achieved 50% higher viewer retention and $15k GMV in one month for client • Execute influencer outreach strategies to expand network & collaborations, resulting in a 30% increase in engagement and 25% rise in brand visibility in two months• Develop social media marketing campaigns to expand brand visibility, achieving a 25% increase in follower growth by creating targeted short videos, blog posts, & images• Deliver strategic recommendations for client content by analyzing key performance metrics and applying industry best practices, leading to a 22% boost in conversion rates• Conduct training and workshops on TikTok best practices specifically for collaborating influencers• Monitor and manage community initiatives in Discord channels, fostering strong relationships • Manage budgets for social media and influencer activities to maximize ROI

• Crafted and managed seasonal social media campaigns, emphasizing community interaction, leading to a 40% boost in customer engagement and a 30% increase in brand loyalty in six months• Developed compelling narratives and engaging stories about the cafe's unique offerings, leading to a 15% increase in repeat visits• Interpreted data from Instagram Ad tools to optimize targeting strategies, leading to engagement with an average of 200 local accounts per month and a 12% rise in follower growth• Stay up-to-date with industry trends, competitor activities and produce photo/ short-form video content; maintaining brand consistency and voice • Managed a team of 3, trained 20+ employees on store operation, responsible for store oversight and stock management

• Applied Exposap’s digital marketing strategies in the context of Ranial's IoT and AI-focused platforms.• Generated and optimized content for blogs, manage SEO and SEM, and strategize for social media.• Conducted market research and analysis relevant to Ranial’s industries, including intelligent grid management and manufacturing management.• Analyzed Ranial’s performance and its competitors to spot areas of potential growth.• Executed SEO and technical optimization to enhance Ranial’s website performance and brand image.

• Led the development and execution of marketing strategies for game release promotion, engaged with communities on platforms such as Instagram, Twitter, Reddit, Tiktok, and Youtube• Collaborated weekly with both artists and developers to create compelling promotional content and contributed to studio creative direction

• Signed & managed TikTok influencers (300k-2.4M+), orchestrated successful campaigns with domestic and international brands such as Lenovo, Baseus; built and maintained strong partner relationships via objection handling and interpersonal strategy • Identified emerging trends, providing strategic advice and directing impactful content for clients, resulting in a 35% improvement in client satisfaction scores• Evaluated data reports to guide feedback for account growth via TikTok analytics, resulting in at least 300k increase in views and 15% increase in CTR• Developed copy and graphic design for marketing initiatives, driving attendance of 18 local influencers to company’s debut seminar• Moderated Tiktok beta features for E-commerce, collaborating closely with Tiktok agents to train our network of influencers• Managed two in-house content creators, production of 2-3 videos each per day • Networked 10+ local influencers within 1 week for in-house content creation program/seminar

•Checked in with all exhibitors, dealers, and sponsors to ensure any questions or concerns were met.•Recorded and relayed any concerns to upper management in a timely fashion to maintain satisfaction among exhibitors and guests.•Built positive relationships with exhibitors, dealers, and sponsors on behalf of SVCC.•Acted as an approachable help guide for anyone to flag down, providing genuine support to the fullest of my contractual ability.•Finalized full suggestions report based on recorded problems/suggestions/notes at the end of each year to help the convention improve for next year.

• Led a team of 4 to produce informative video content for the COMM Department’s SM platforms including Youtube, Twitter, Insta, & TikTok• Attended weekly status meetings to discuss campaigns, report performance metrics, and engage in cross-functional team collaboration • Mentored junior team members and conducted final QC, ensuring campaign consistency, leading to a 30% improvement in project delivery times